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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 41 of 82
Bright Dairy Bets on Low-Temperature Milk, but Natural Shortcomings May Hinder Its Ambitions
Can Bright Dairy reverse its decline? Competition in China's dairy market has intensified, leading domestic and foreign dairy companies to compete fiercely across various segments. Once considered a strong contender, Bright Dairy, headquartered in Shanghai, appears to have fallen behind in recent years, especially after going all-in on the low-temperature milk market this year.
加缪Go, Sell Coffee in Lower-Tier Markets!
In 2020, the coffee market remained hot with major events. Among freshly ground coffee brands, Luckin survived its fraud scandal and was reported profitable in August; Starbucks planned to add 500 net new stores in China in fiscal 2020; Tencent invested in Canadian coffee chain Tim Hortons. In non-freshly ground coffee, premium instant coffee brand Saturdays completed a B-round financing of over 100 million yuan in early September, with a valuation exceeding 800 million. Other leading brands in drip coffee and coffee liquid, such as Shi Cui, Yong Pu, and Tianshang, also secured funding. Data shows that coffee demand in lower-tier markets is growing faster than in first- and second-tier cities, driven by 'small-town youth' seeking lifestyle parity, presenting a blue ocean opportunity for coffee brands.
阿图Coca-Cola's 'Elephant Turn': Halving Its 500 Global Brands and Cutting 4,000 Jobs
Coca-Cola announced a $550 million severance package and 4,000 job cuts, and plans to halve its 500 global brands, including discontinuing its coconut water brand Zico, as part of a restructuring to cope with the COVID-19 crisis. Despite a 28% drop in Q2 sales, the company saw a 14% sales increase in China, which is recovering faster from the pandemic.
New DistributionTrend | Oat Milk, Non-Alcoholic Beverages, Probiotic Functional Drinks... Five High-Growth Beverage Categories Worth Watching
Beverages are no longer just a way to quench thirst; consumers want drinks that support their health. Research firm SPINS has released growth data for five beverage categories with high market demand, all with clear health attributes, which saw significant growth over the past year, especially during the pandemic: oat milk, non-alcoholic beverages, mixed drinks, water, and probiotic functional drinks.
kariyaOnce Crowned 'Beer King of Northwest China,' Now Hooked on Stock Trading...
Once crowned the 'Beer King of Northwest China' and listed on China's capital market in 1999 as the second beer company to go public, Lanzhou Huanghe has seen its fortunes decline. While its main beer business has struggled with falling revenue, the company has increasingly turned to stock investment, which has become a major source of its fluctuating profits.
吴勇毅Two Years Later, Will 'Aliens' Beat Red Bull?
The functional beverage market is facing potential disruption from new entrants like Genki Forest's 'Alien' brand. While some believe new forces will struggle to challenge established players within five years, others argue that with capital, product innovation, and appeal to younger consumers, they could eventually overtake the old guard.
水牛蚁4 Years, 1 Billion Bottles Sold: Unpacking the Success of Genki Forest
If the food industry had a trending list, the emerging national trend brand Genki Forest would undoubtedly rank at the top. During the 2019 Double 11 shopping festival, Genki Forest ranked second in online sales nationwide, beating out Coca-Cola and PepsiCo. In 2020, it again defeated the two giants to retain the Tmall beverage category crown. In just the first half of 2020, sales exceeded 800 million bottles, and over four years, cumulative sales surpassed 1 billion bottles, reaching one-tenth of Coca-Cola's decades-long sales volume in China. By July of this year, its valuation had reached 14 billion yuan, close to that of Heytea.
李相如Dairy Battle: Yili Ambrosial vs. Bright Dairy's Morsslyn
The book 'Mao Zedong's Strategic Wisdom and Modern Business Warfare' states that whenever there are more than two active competitors in a product or market, someone is making a mistake. Market leaders who neglect competition leave room for rivals, potentially leading to their own downfall, as seen with Morsslyn and Ambrosial. This article reviews the history of ambient yogurt, from Morsslyn's pioneering launch in 2009 to Ambrosial's rapid rise to dominance, analyzing the strategies behind Ambrosial's success.
CcGuochao Beverage Hit-Maker Hankow Er Chang Completes Two Rounds of Financing Exceeding 100 Million Yuan, Pushes into Healthy Milk Tea Market
Hankow Er Chang recently announced the completion of two consecutive financing rounds: an A round led by Qingliu Capital with participation from Hillhouse Ventures and Country Garden Venture Capital, and an A+ round led by Shunwei Capital, with total financing exceeding 100 million yuan and existing shareholder QinQin Investment increasing its stake. As a representative of the trendy guochao beverage brands, Hankow Er Chang originated from the once-popular 'Erchang Soda' in Wuhan. Inspired by urban cultural memories, the founding team aims to create a 'trendy beverage' that accompanies the growth of contemporary young people, launching the new brand 'Hankow Er Chang'. Its products have become phenomenal hits upon release, attracting capital market attention and ultimately gaining financial backing to fuel its growth.
New DistributionGenki Forest/Perfect Diary/Nayuki Tea: How Long Can the High Valuations of New Consumption Brands Last?
Some new consumption players are merely catering to capital's valuation methods, boosting sales through marketing, with considerable bubbles behind their high valuations. Capital's logic for paying premiums is that valuation should not only consider current scale but also future plans and imagination. With the support of the internet and funds, new brands that have achieved 'sales takeoff' through marketing have passed the first stage, but balancing growth expectations and brand value will be a common challenge. In a year when capital is generally cautious...
鸿键City Manager's Playbook: Distribution and Sell-Through Strategies for Low-Frequency Daily Chemical Products in 6 Million Small Stores
After a day of visiting dozens of small stores under the scorching sun, Lao Wang and his team review their findings. Facing complaints about slow-moving shampoo and price inversion on laundry detergent, Lao Wang insists on changing distribution and sell-through strategies. The article analyzes the trends of small stores (convenience, platform, community) and provides targeted solutions for city managers to tackle the challenges of low-frequency daily chemical products.
许翔 Ryan XuLosing 3.8 Billion and Still Cutting Jobs: Why Did Coca-Cola Lose to Pepsi This Time?
Both sell sugary drinks, but why is Coca-Cola suffering more than Pepsi? Recently, Coca-Cola announced 4,000 layoffs with estimated severance costs up to $550 million (about RMB 3.8 billion). In Q2, Coca-Cola's net profit fell 33% to $1.8 billion, meaning about one-third of earnings will go to severance. In H1, Coca-Cola's revenue dropped 15.73%, while Pepsi's grew 1.68%.
贺哲馨2020 Soda War: Some Reminders for Entrepreneurs Wanting to Enter the Beverage Industry
2020 may mark a new era for the beverage market. Our company has already taken on three beverage projects, and even more beverage brands have come to us for consultation. Half of these beverage entrepreneurs have no prior experience in the industry, chasing whatever is hot. I think this is dangerous, so here are some reminders. 1. The beverage market is enormous, possibly one of the few trillion-yuan markets in China, with no oligopoly and less policy regulation than baijiu or cigarettes. Nongfu, Coca-Cola, Uni-President...
小马宋Fruit Wine 'MissBerry': Founded Less Than a Year, Secures Tens of Millions in Financing from Matrix Partners China; Founder Discusses the New Fruit Wine Track!
China has long been at the forefront of global wine production and consumption, ranking first in spirits (baijiu) consumption, first in beer production and sales, and nearly first in wine consumption. However, in the trillion-yuan liquor market, the three major categories of baijiu, beer, and wine are dominated by established players, making it difficult for newcomers to break through channel and brand barriers. Yet, within China's millennia-old liquor landscape, a niche category has always survived in the cracks: fruit wine.
何年Tsingtao Beer's E-commerce Strategy: Latest Thoughts on Short Video Livestreaming and In- and Out-of-Platform Seeding and Harvesting
Both brand owners and technology providers need to know what they want to achieve, whether in public or private domains, and where the growth points lie. E-commerce doesn't guarantee growth; it's about finding the growth points. In February and March, China's e-commerce overall declined by 22%, yet Tsingtao Beer continued to grow. What exactly is e-commerce digitalization? Digitalization is all-encompassing, an E-transformation of the entire process from top to bottom based on corporate strategy. The topic here is e-commerce digital marketing, which involves two aspects: marketing digitalization and e-commerce digitalization.
史永刚Why Are "Sleep Aid Beverages" Struggling to Sell Despite 300 Million Insomniacs in China?
Despite over 300 million Chinese people suffering from sleep disorders, "sleep aid beverages" have failed to gain traction in the market. This article explores the reasons, including the gap between consumer expectations and actual effects, regulatory restrictions on marketing, and the stigma of multi-level marketing.
刘雨静We Studied 20+ New Sparkling Water Products at Home and Abroad, and You Can Forget About Genki Forest
This summer, Genki Forest has become incredibly popular, with over 12.3 million search results on Baidu, 1.18 million Weibo posts, and 20,000+ Xiaohongshu notes. The carbonated beverage market has finally seen new life, as traditional carbonated drinks have been declining due to health concerns. This article analyzes why Genki Forest succeeded, explores the booming sparkling water market, and discusses the potential for new brands to innovate beyond the standard formula.
胖鲸研究所Breaking | 2020 Global Dairy Top 20 Released: Yili Rises to 5th, Mengniu to 8th
Recently, Rabobank released its 2020 'Global Dairy Top 20' ranking. Overall, revenue growth for the top 20 global dairy companies slowed, with a 1.3% year-on-year increase in 2019 (in USD), compared to 2.5% in 2018. Notably, Nestle ($22.1B) and Lactalis ($21.0B) retained the top two positions, while Chinese dairy companies Yili and Mengniu made significant strides, ranking 5th and 8th respectively.
FBIF800 Billion! Wei Chuan's Lactic Acid Bacteria Beverages Undergo a Major Transformation
As demand for health beverages grows in the post-pandemic era, Wei Chuan has launched a major upgrade to its lactic acid bacteria beverage category. On August 26, during the livestream debut of Wei Chuan's China President Hsieh Tsung-Peng, two newly upgraded lactic acid bacteria products made their debut, with nationwide distribution expected by September.
何丹琳Tmall Food x Baorun Shares | Launching the Alco-Pop Category: The 'Alco-Pop Trendy Alcohol Creation Camp' Opens!
In recent years, due to upgrading consumption structures and changing habits, the drinking demand among the 'she-generation' of young consumers has increased, leading to significant growth in the low-alcohol beverage market and a substantial rise in consumer penetration. Trendy alcoholic drinks are gaining popularity, and the market is witnessing a new wave of youthfulness, diversity, and lower alcohol content. Statistics show that during the 2020 618 mid-year promotion, online sales of low-alcohol beverages grew over 100% year-on-year. Low-alcohol drinks have entered the traditional beverage market with strong momentum, becoming a new trend category. However, during this rapid growth phase, the scarcity of quality brands has become a major challenge in capturing more market share.
New DistributionSwire Coca-Cola CEO Su Wei: Business Recovery Accelerates After Pandemic, Focus on All-Category Beverages
Su Wei stated, "In the Chinese market, consumers are beginning to widely accept new beverage brands and some niche products. New beverage categories such as bottled water, sports drinks, and sugar-free tea are also being embraced by consumers. Therefore, we need to accelerate the development and expansion of new products." The 2019 milk powder market was full of uncertainty. "If you look closely at the regions where Swire Coca-Cola operates, you will find that China is the leader in business growth," Su Wei told reporters. "It is for this reason that we see the prospects of the Chinese market and have placed our China headquarters in Shanghai, where we will continue to increase investment in assets, personnel, and products."
綦宇Exclusive | Launching Officially in September, Yangyuan Takes Over Red Bull Anaji Operations!
New Distribution exclusively learned that on September 1 (today), Yangyuan Beverages held a mobilization meeting at its headquarters to officially begin operations of Red Bull Anaji under Thailand's TCP Group. Red Bull Anaji is the first new Red Bull product launched by TCP Group in China after the licensing dispute with Reignwood's Red Bull. Yangyuan Beverages, known for its 'Six Walnuts' product, is a major player in the northern Chinese market. This partnership signals a strategic move by TCP to leverage Yangyuan's strong distribution network in the north to boost Anaji's sales, intensifying competition in the energy drink market.
澄韵Roundup | 2020 H1 Dairy Company Results: Yili, Mengniu, Nestlé, Danone Report Earnings
In the first half of 2020, major dairy companies reported mixed results amid the COVID-19 pandemic. Yili's revenue reached 47.528 billion yuan, while Mengniu's revenue fell 5.8% to 37.5335 billion yuan. Other companies like Feihe, Ausnutria, and Beingmate saw significant growth, while some regional players faced challenges.
New DistributionBusiness Restructuring, Department Reduction, and Layoffs of 4,000 Employees: Is Coca-Cola Struggling to Save Itself?
Coca-Cola, a recognized global beverage giant, has announced a major restructuring plan involving layoffs, business reorganization, and department consolidation. The plan includes offering voluntary separation packages to 4,000 employees in the U.S., Canada, and Puerto Rico, and aims to streamline operations amid the pandemic's impact on sales.
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