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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 40 of 82
Within 3 Billion Yuan! Mengniu to Take Control of Cheese Leader Milkground
As 2020 draws to a close, capital operations in China's dairy industry show no signs of slowing. On December 13, Milkground announced that dairy giant Mengniu would take control of it, requiring a cash payment of no more than 3 billion yuan. This marks Mengniu's first foray into controlling a cheese company, following its control of milk powder and upstream pasture stocks. The company stated it aims to build a 'leading Chinese, world-class' cheese enterprise.
New DistributionGenki Forest Hires Luckin Coffee HR Exec to Enter Trillion-Yuan Coffee Market?
Genki Forest has recently hired Ran Hao, former HRD of Luckin Coffee, to bolster its expansion into the coffee market. Ran Hao, who built Luckin's HR system, joins as Genki Forest diversifies beyond sparkling water into new categories like coffee and milk tea.
王琳The Drawbacks of the Snack Giants, the Opportunities for New Consumer Brands
During this year's Double 11 shopping festival, the three giants Three Squirrels, Beiyuwei, and Liangpin Shop once again dominated the top three spots in the snack category. While Three Squirrels did not disclose total sales, reports show it ranked first across nine platforms including Tmall and JD.com; Liangpin Shop's sales reached 659 million yuan, and Beiyuwei's 560 million yuan. This sales volume is beyond the annual targets of many brands. Under the definition of full-category snacks, the three giants, spanning nuts, dried fruit, and jerky, continue to expand into other brands' territories, competing for market share.
刘伯约Innovative Consumer Brands: Think Twice Before 'Overtaking' the Old Titans!
A few months ago, Diao Ye published an article titled 'Old Titans Are Anxious, They Are Being 'Overtaken' by New Brands,' which stirred excitement among innovators. Indeed, in an era of national prosperity and internet infrastructure, every consumer product deserves a fresh look, and titans should be anxious. However, truly 'overtaking' the old titans is no easy feat. Consumers have moved beyond functional needs and now demand better, more beautiful, and emotionally resonant products. But need does not equal consumption, nor does it guarantee sustained consumption.
袁来 潘利华Under Siege from All Sides, Does Nestlé Coffee Still Have a Chance?
Coffee is becoming increasingly popular, but Nestlé is not enjoying the same popularity. Once synonymous with instant and ready-to-drink coffee, Nestlé held a 72.3% market share in instant coffee in 2017, according to Euromonitor. However, its dominance is being eroded by new brands like Three Squirrels (三顿半), which topped Tmall's coffee sales on Double 11 in 2019, and Shicui (时萃), known for its hanging coffee bags.
刘伯约From 0 to 1, 1 to 10: The Entrepreneurial Birth of Tsingtao White Beer!
As is well known, the beer industry is currently a red ocean of competition. In this context, if you were given a brand-new beer brand, what would you do? Would you go big or take small steps; attack offline or start online? There are many paths and methods to choose from, with no one-size-fits-all answer. But how to do it specifically, I want to hear the voices of frontline practitioners, which may bring new inspiration and thinking to innovators and entrepreneurs. Recently, New Distribution had an in-depth exchange with Ms. Cui Hong, Market Director of Tsingtao Beer Innovation Marketing Headquarters...
袁来Selling Over 1 Billion Bottles a Year: How Did Wusu Beer Turn the Tables to Become a Viral Hit?
In a beer industry dominated by five major brands with over 85% market share, a once-struggling fourth- and fifth-tier beer brand has surged against the trend, selling 2.6 million bottles a day and over 1 billion bottles a year, and quickly going viral on short-video platforms like Douyin, Kuaishou, and Bilibili. This is Xinjiang's Wusu Beer, nicknamed 'Lethal Big Wusu'.
吴勇毅Intensifying Competition | The Chaotic Battle in the Trillion-Yuan Snack Industry
The snack industry's market size is growing rapidly, but concentration remains low. According to a report by the Ministry of Commerce, Chinese consumers eat 2 trillion yuan worth of snacks annually, with projections to exceed 3 trillion yuan by 2020. As new and established brands compete, innovation and omnichannel strategies are key to success.
李静Genki Forest Struggles to Shake Off 'Internet Celebrity' Label
During the recent Double 11 shopping festival, Genki Forest, a four-year-old beverage brand, achieved top sales in the water and beverage category on both Tmall and JD.com, with Tmall sales surpassing 10 million yuan in 37 minutes and exceeding last year's full-day total in 42 minutes, a 344% year-on-year increase. The company is actively seeking to expand beyond its popular sparkling water products, but faces challenges in establishing a lasting brand identity amid intense competition.
财经新媒体22 FMCG Companies Enter the '100 Million Household Club'; Pandemic Drives Food Industry to Win More Consumers
According to the latest report from Kantar Worldpanel, despite the huge challenges brought by COVID-19 in 2020, 22 leading FMCG companies in China gained favor from more consumers, with their consumer households increasing by a total of 82 million. This fully demonstrates that large enterprises trusted by consumers are more capable of turning crises into opportunities and consolidating their competitive advantages.
江颖华Horse Race: Leading Feihe and Following Junlebao
China's infant formula market is replaying the comeback story seen in TVs and small appliances. Nielsen data shows Feihe has become the top-selling brand, surpassing foreign brands, while domestic brands' market share has risen from 25% in 2008 to 49% in 2018. Feihe leads with a high-end strategy, while Junlebao follows with a quality-low-price approach, creating a tight race.
张见Is There Really a Bubble in the Sugar-Free Sparkling Water Market?
The article examines the decline of traditional carbonated drinks and the rise of sugar-free sparkling water in China, driven by health consciousness and market opportunities. It discusses how both established giants and new brands are competing in this rapidly growing segment, with channel penetration and product innovation being key strategies.
吴怼怼Leisure Snack Showdown: Lai Yifen Falls Behind
As the third-quarter reports conclude, three of the four major snack giants have seen profit declines. Lai Yifen even suffered a loss of 37 million yuan, making it the biggest decliner. In contrast,线下-focused Qiaqia Food and Yanjin Shop both saw revenue and profit growth.
钱瑜 王晓Another Beverage Defeats Coca-Cola: Selling 5.6 Million Bottles a Day, Earning 800 Million in Half a Year
Genki Forest has achieved its current success through game-like viral marketing, relying on two specific labels: sugar-free (0 sugar, 0 fat, 0 calories) and Japanese-style elements. According to a survey by CBNData, Genki Forest surpassed Coca-Cola in brand preference and sales, becoming the new star in the carbonated beverage category.
黄晓军Global Top 50 FMCG Companies Ranking: P&G Second, Yili and Moutai Listed!
Four Chinese companies made it to the global top 50 FMCG companies list. According to OC&C Strategy Consultants' annual FMCG Global 50 report, the top ten are Nestlé, Procter & Gamble, PepsiCo, Unilever, AB InBev, JBS, Tyson Foods, Coca-Cola, L'Oréal, and British American Tobacco. The Chinese companies are WH Group (16th), Yili (32nd), Mengniu (38th), and Kweichow Moutai (41st).
全球企业动态“Food” Brings Good Fortune: A Delicious Feast Is About to Begin! Highlights of 2020 FHC Shanghai Global Food Trade Show
The 2020 FHC Shanghai Global Food Trade Show, covering 150,000 square meters with 2,500 global exhibitors, will be held from November 10-12 at the Shanghai New International Expo Centre. Featuring 30+ forums, 10+ international competitions, and 7 trade matchmaking sessions, the event offers a comprehensive platform for industry insights, business networking, and culinary experiences.
New DistributionThree Squirrels' Dead End
Amid the rise of new consumption, the snack food market has boomed, becoming one of the hottest sectors, with players enjoying the shortest growth path thanks to market dividends. However, as the race enters its mid-stage, players overly reliant on market dividends are experiencing accelerating pains, especially those engaging in blind expansion fueled by hot money, which is dragging them into a dilemma. This is mainly reflected in dependence on traffic dividends, frenzied SKU expansion and cross-sector moves, and a broad-brush approach to channels without a healthy profit model.
让发生的发声Genki Forest PK Hankou No.2 Factory: Where Do They Differ?
This summer, who hasn't bought a bottle of Genki Forest sparkling water at a convenience store? And who hasn't been attracted by the packaging of Hankou No.2 Factory? On August 30, Genki Forest launched a new product, its first natural fruit juice drink - Micro-bubble Grapefruit. From the packaging and official introduction, this new product is a fruit juice sparkling water, continuing Genki Forest's tradition of "no added sucrose," with all sweetness coming from fruit. The packaging features a visually striking grapefruit with water droplets on the upper part of the bottle, and prominently displays nutritional components such as VC, B1, B2, B6, VE, and Niacinamide.
韩一个After 414 Days of Research on New Consumer Brands, I've Distilled a Value Formula for Building Food New Consumer Brands...
After 414 days of researching new consumer brands, especially in the food sector, I've developed a formula for building them. The formula consists of four strategic factors—differentiated positioning, personalized products, socialized content, and lifestyle scenarios—multiplied together, with the exponent being a personified brand. This formula also serves as a cognitive framework for understanding new consumer brands.
杰哥From SanDunBan, ZiHaiGuo, LaMianShuo... How New Consumer Brands Choose Their Categories
In the consumer goods investment circle, the category selection of a brand is highly valued, as it largely determines the brand's future potential, even leading to the saying 'category determines the world.' From successful new consumer brands in recent years, we can summarize some regularities about category selection, including several common approaches, which the author boldly analyzes below.
派大鑫Wahaha Pivots to Infant Formula, Gambling on a Crowded Market
Wahaha is again targeting the infant formula market, planning to launch several stage-3 toddler formulas. Notably, the registration numbers for these products belong to other companies, leading industry insiders to suggest Wahaha is "borrowing a womb" to circumvent regulations. Despite past attempts since 2010, Wahaha has yet to establish a foothold in the formula market.
钱瑜 白杨 王晓After the 'Black Swan', What Fate Awaits Yanjing Beer?
Following the recent 'black swan' event involving Yanjing Beer's chairman, Zhao Xiaodong, the company's fate may not be completely altered. Despite the setback, a large enterprise's trajectory is unlikely to be fundamentally changed by one or two incidents. This article shares personal views on Yanjing Beer's development path and future prospects.
陈峰Can Nongfu Spring's Dongdong Tea Become the Next Genki Forest and Create a New Category to Be the First?
Nongfu Spring listed on the Hong Kong Stock Exchange on September 8, with a peak market value of HK$445.292 billion, comparable to 2.5 Mengniu, 1.5 Yili, or nearly 5 Master Kong. Despite being dubbed the 'half-hour richest man' by the media, Zhong Shanshan remains extremely low-key. Shortly after listing, the company launched its first new product, Dongdong Tea, which combines jelly and tea, aiming to create a new category and ride the sugar-free trend.
苏相如Is 'Zero-Calorie, Sugar-Free' the Real 'Money Shot' in the Beverage Industry?
Meal replacements, plant-based diets, low-carb, superfoods... The global food and beverage consumer market is undergoing dramatic changes every day. 'Sugar-free, low-calorie, natural' have become the key words for new products from major companies, with an endless array of segmented functions precisely targeting different consumer needs. However, most functional foods have high market education and price barriers, while zero-calorie, sugar-free beverages have consistently held a large market share due to their convenience, quick consumption, and high cost-performance, making them the 'C-position player' worldwide. According to Nielsen statistics, sugar-free beverages...
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