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Consumer & Categories articles
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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 28 of 82
It's Not That Young People Don't Like Beer, It's That They Don't Like Your Beer!
Hot summer days always make people think of beer, but this alcoholic beverage closely related to people's lives has not been developing well in recent years. Public data shows that China's beer production in 2016 was 45.064 million kiloliters, and in the following years 2017-2021, the figures were 44.014 million, 38.122 million, 37.652 million, 34.111 million, and 35.624 million kiloliters respectively. Although production slightly increased in 2021 due to the pandemic, it still cannot hide the consecutive decline in beer production.
君子不器"Arbitrageurs" Stumble in Shanghai's Clearance Market
In a warehouse on Shanghai's Jialing Road, a box of Genki Forest milk tea has been sitting for over a month at 20 yuan, a fifth of its original 109 yuan price, yet few are buying. Zhang Wei, who entered the "clearance market" four months ago, is one of many newcomers facing unsold stock and logistical hurdles, while veterans warn that the industry is evolving beyond just low prices.
周月明From China Resources Snow Breweries' First Annual Sustainability Report: The Era of High-Quality Development in China's Beer Industry
On June 14, China Resources Snow Breweries released its first annual sustainability report, replacing its previous social responsibility reports. The report outlines the company's practices in product innovation, management reform, environmental protection, employee growth, partner development, and social welfare, reflecting its commitment to high-quality development.
小新Why Junlebao's New Lezhen Formula Has Become the Undisputed Choice in the Market?
Recently, Junlebao's Lezhen brand underwent a comprehensive upgrade, leading the lactoferrin formula segment with a golden ratio of 100mg/100g lactoferrin. This marks another ultra-premium flagship product following Youcui Organic Formula. As China's demographic dividend fades with declining birth rates, the infant formula industry has entered a stage of stock market competition, where core competitiveness now hinges on brand, product diversification, mature user management, healthy growth targets, stable pricing, and full industry chain coordination.
AmyBeverages and Alcoholic Drinks: Stabilizing the Market Is the Only Way to Counter Uncertainty!
In the first half of 2022, the sudden outbreak of the pandemic posed a major test for FMCG companies, with alcoholic beverages and drinks being the hardest hit due to reduced mobility and consumption. While categories like grain, oil, condiments, and daily chemicals saw growth in home consumption, beverage giants faced immense sales pressure. This article emphasizes the importance of solidifying basic market fundamentals and adapting to changing retail channels as the key strategy to navigate uncertainty.
New DistributionChina's Energy Drink Market in 2022: A Heaven or Hell Scenario
Amid the national fitness craze, energy drinks are becoming a hot category in the beverage sector. According to Euromonitor, China's energy drink market reached RMB 51.314 billion in 2021, with a CAGR of 23.04% from 2007 to 2021, the fastest growth among soft drinks. The market is highly competitive, with brands like Red Bull, Dongsheng, Lehu, and Tizhi Nengliang. The ongoing trademark dispute between Reignwood and TCP Group over the Red Bull brand could reshape the industry.
王辰Functional Foods Struggle to 'Set Expectations Right' | Category Singularity
Based on the special development history of China's health products industry and entrenched consumer perceptions, new functional food brands must bear high market education costs to guide consumers in setting proper expectations for products, while also managing their own expectations for industry growth under strict regulatory conditions. Additionally, they need more time to accumulate product strength—traditional mature brands have already built long-term advantages, while new brands are just beginning their journey.
窄播出品Selling Beverages in Rural Areas: The Most Profitable Move!
Hello villagers, I'm the village chief. This week, a friend from Shili Village whom I've known for three years came to Hangzhou and visited my company. He previously worked as an assistant to a boss at a leading e-commerce platform, and after the platform went public, he spent nearly a year developing beverages. Recently, riding the new consumer goods wave, he secured funding and is expanding in Henan, Anhui, Hebei, and other regions. During our chat, I shared an alternative approach to selling beverages, which I'd like to discuss here for fresh perspectives.
村长住在十里村Snack Track: Where Is the National Snack Trend Heading?
From product, marketing, channel, to supply chain, snack brands are tested not just by single-point breakthroughs but by comprehensive capabilities to survive the long, snowy slope. With the market size growing from 410 billion yuan in 2010 to 1.1562 trillion yuan in 2021, the leisure snack industry remains a prime track, and new players and traditional giants are vying for leadership.
青翎In 40 Years of Chinese Snack Evolution, See Your and My Childhood
Childhood snacks have a bit of magic. Whether you're from the 70s, 80s, or 90s, you surely shared a genuine love for snacks as a child. Many snacks are common taste memories that have accompanied generations. For Children's Day, we've compiled the evolution of snacks over the past 40 years, showing how those childhood snacks came to be and the interesting stories behind them.
chalk hill“Tastes Awful”: Is Nestlé Instant Coffee Choosing to “Lie Flat”?
For Nestlé, a 156-year-old brand, issues like substandard labels and short weights are minor ripples, but losing young consumers could be an iceberg. Despite the shrinking instant coffee market in China, it still holds a 70% share, with Nestlé maintaining 40% of that. However, Nestlé faces challenges from younger consumers and niche brands.
原祎鸣7 Words to Understand Contemporary Young Consumers' Spending Habits
Japanese management guru Kenichi Ohmae suggests that in the 21st century, businesses should focus on what customers truly need rather than just selling products. This idea applies to China's new consumption revolution, where seven key words—new, experience, value, anti-consumption, laziness, addiction, and creation—define the current market trends.
新零售商业评论The 'Tongue Hero' in the Pre-Made Food Trend
To survive and thrive in the competitive pre-made food market, 'Tongue Hero' still has a long way to go. A consumer's first experience with the brand's products, such as the overly salty Buddha Jumps Over the Wall soup and the complicated cooking process, highlights the challenges the company faces in meeting customer expectations.
晴山Poor Warehouse Management Leads to Annual Losses!
This is a real case of a milk powder distributor in Sichuan. The boss started from scratch in 2009, revenue exceeded 50 million in 2011, and he aimed for 100 million in 2013, but the company was deregistered in 2019 and the boss changed careers. The company's rise and fall over a decade offers a glimpse into the broader challenges. Early on, due to the well-known Sanlu melamine incident, domestic milk powder was overshadowed by imported brands. The distributor quickly rose by representing original imported milk powder from New Zealand and Australia, opening high-end supermarket systems like Ito Yokado and Renhe Spring in Sichuan.
天天Exclusive Observation | When Will China Resources' "Beer + Baijiu" Dual-Wing Strategy Expand into Sichuan Baijiu? The Landscape of Sichuan's "Little Golden Flowers" May Shift
Recently, many distributor friends have left messages asking New Distribution to interpret China Resources' baijiu strategy. Given the accelerating pace of China Resources' baijiu layout, they are eager to know where its next move will be—in Guizhou or Sichuan. This article analyzes the strategic significance of baijiu for China Resources, deduces its possible layout approach, and speculates on which Sichuan baijiu brand it might partner with.
陈思廷From a Grocery Store to the World: The Business Logic of a Century-Old Suntory!
Suntory, a Japanese FMCG giant, evolved from a small wine shop into a global spirits and beverage leader. Its success stems from localizing foreign products, creating super single products, and leveraging unique marketing and cultural branding.
晓样The Century-Long War: Coca-Cola vs. Pepsi
The more fiercely brands compete in marketing, the more it proves the battle is insignificant; true life-or-death struggles don't happen in the public eye. The rivalry between Pepsi and Coca-Cola is more like mutual traffic-boosting and flirtation. This article explores the nearly century-long love-hate relationship between Pepsi and Coca-Cola, discussing the survival strategy of being the 'perennial second place.'
IC实验室Decoding the Growth Path of Discount Chains: Who Will Be China's 100-Billion-Yuan Player?
As consumer supply becomes increasingly diverse and excessive, category killers and discount store formats have rapidly emerged in China in recent years, with startups like Snack Busy, HotMaxx, Discount Niu, and Linshi Mofa securing funding. Even without strong capital injection, they are entering a growth trajectory of scale expansion and sustained profitability due to robust demand and vast expansion space in lower-tier markets. In the US and Japan, giants like Costco, Aldi, Dollar General, and Don Quijote have risen. In China's current consumer transition, can players with 10-billion or 100-billion-yuan market value emerge? Chenrui Capital's research suggests that the snack 'category killer' discount chain is the most needed retail format in China's snack market and closest to the essence of retail operations.
胡维波、石尧Can Pre-Made Dishes Really Succeed in the B2C Market at Scale?
Online livestreams on May 19 and May 24 hold the answers! In the future, a simple-to-cook, home-style meal with a touch of culinary flair will be ubiquitous. Moving beyond the needs of the lazy and homebound, a more ceremonial Pre-Made Dishes 2.0 is igniting a 'home kitchen revolution.' In the first half of this year, pre-made dishes once again captured industry attention, with recurring COVID-19 outbreaks and waves of panic buying accelerating and catalyzing their surge in the B2C market, attracting major industry players, government support, and significant capital investment, yet leaving behind reflections on their post-pandemic viability.
Foodaily“Milk Giants” Battle for the Infant Formula Market: Yili Goes Left, Mengniu Goes Right
Yili's acquisition of Ausnutria and Mengniu's potential privatization of Yashili highlight the escalating competition between China's top two dairy companies in the infant formula market. As the industry enters a phase of stagnant growth, both giants are using mergers and acquisitions to expand their product lines and secure their positions.
财经新媒体Stranded in Shanghai, the Oat Milk Market Faces an Emergency
Oat milk entrepreneurs in China are facing a severe downturn as COVID-19 lockdowns in Shanghai and Beijing shut down coffee shops and tea houses, their primary sales channels. With orders down by 60%, the industry's growth engine has stalled, exposing the fragility of a market heavily reliant on the coffee sector.
苗正卿Analysis | Viewing FMCG Business Through Game Theory Models
This article uses game theory models to analyze common phenomena in the FMCG industry, such as the 'Smart Pig Game' explaining why small companies often become pioneers but not winners, the 'Tragedy of the Commons' in budget allocation, and the 'Prisoner's Dilemma' in community group buying price wars, offering strategic insights for businesses.
高级研究员 海游Zong Qinghou's Unfinished Liquor Ambitions: Can Zong Fuli Take Over?
Zong Qinghou made a second bet on sauce-flavored liquor, while Zong Fuli favors the low-alcohol beverage track. Their different choices reflect the divergent understanding of consumer groups and trends between two generations of entrepreneurs. In early April, Zong Fuli's emerging beverage brand KellyOne announced the launch of "3.5 Degrees" sparkling wine, entering the low-alcohol category. Earlier this year, Wahaha's Zong Shuai Jia Liquor (sauce-flavored, 53% ABV) was exposed, with a suggested retail price exceeding 1,000 yuan, approaching Moutai's price and sparking industry discussion. From a second foray into sauce liquor to entering low-alcohol beverages, the Zong father-daughter duo shows...
陈沛Guochao Flavors | Panpan, Dali, Qinqin... Fujian Memories on the Snack Shelf
Some media say the 'Jiangxi clique' dominates China's internet-famous pastry circle, but looking at Fujian, they have 'dominated' the snack food industry for years. Known for their business acumen, Fujian people turned to trade due to natural constraints, building a thriving snack industry with brands like Daliyuan, Panpan, Yake, and Qinqin, which became childhood tastes for the post-90s generation.
周莫