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Consumer & Categories articles
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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 27 of 82
Genki Forest's 'Cooler Defense War' That It Cannot Afford to Lose
In 2020, Genki Forest's management held an internal discussion on how giants could destroy the company, foreshadowing intense competition. Over the following two years, Nongfu Spring and Coca-Cola led a crackdown, and in 2022, Genki Forest shifted from an internet-plus beverage company to a traditional food and beverage enterprise, aggressively deploying coolers and offline marketing while facing slowed revenue growth.
袁喜乐Three-Pronged Approach: How Tsingtao Youjia Opens Up New Consumption Scenarios?
The long-missed hustle and bustle of daily life is returning with the surprise of new consumption. More consumers are noticing a new item on restaurant beverage menus: Youhuojia 5100 Tibet Glacier Mineral Water. Recently, Tsingtao Youjia Health Beverage Co., Ltd. and Tibet Glacier Mineral Water Co., Ltd. jointly announced the launch of a co-branded product, "Youhuojia 5100 Tibet Glacier Mineral Water."
New DistributionThe Mid-Game Battle of Craft Beer: With Only 2% Consumption Share, Where Are the Opportunities to Break Out?
Craft beer's growth in China is strong but its market share remains small at just 1.9% of total beer consumption in 2020. The path to mainstream adoption faces challenges in price, channels, product, and promotion, but companies like Hema and Lehui International are finding ways to break through.
刺猬公社编辑部The Prisoner's Dilemma of Pre-made Dishes | The Freezer War of New Consumption
Pre-made dishes face a conceptual dilemma in the C-end market, while the B-end and C-end are fundamentally different businesses. The industry's challenge lies in the industrialization of Chinese cuisine, with no single company able to master the vast SKU range or the fragmented offline channel network.
山核桃Craft Beer's "Breakout" Path: From Meeting Demand to Building a New Ecosystem
In recent years, craft beer has become a trendy favorite in the beer category. Beer enthusiasts' pursuit of diverse and upgraded tastes, flavors, and scenarios has led to a proliferation of craft beer brands. This article explores the origins, development, and marketing strategies of craft beer, using case studies of URBREW and Panda Brew, and proposes a "4P+I" framework for building a new ecosystem.
于倩倩Analyzing the Success Potential of Yuanqi Cola from Product, Channel, and Consumer Perspectives
Yuanqi Forest has launched a cola-flavored sparkling soda, sparking industry debate. This article analyzes its competitive potential from product, channel, and consumer dimensions, concluding that while it faces challenges against giants like Coca-Cola, its success depends on consumer acceptance and long-term brand building.
高级研究员 海游The Battle for a 30 Billion Yuan Bottle of Water: New Consumption's Freezer War
As summer heat drives demand, the bottled water market is becoming a fierce battleground for new and established brands. With the market projected to exceed 300 billion yuan by 2025, companies are competing through source water claims, brand storytelling, and price adjustments to capture market share.
虚渊玄Why New Consumption Is More Than Just a Consumption Issue?
The article discusses the rise and fall of new consumption brands in China, highlighting issues such as high prices, heavy marketing, and lack of innovation, which have led to a cooling of investment and a shift in focus to user experience.
叶静Genki Forest vs. Coca-Cola: Whose Cola is YYDS?
Genki Forest recently held a launch event and officially introduced a sugar-free cola, clearly aiming at Coca-Cola's core market. This article analyzes why Genki Forest entered the cola category, where the opportunities lie, and how it might succeed in this battle.
赵波In 2022, What Will Sustain New Consumption?
New consumption is visibly receding. This article traces the origins of the wave back to 2014, examines the financial struggles of four listed new-consumption leaders—Perfect Diary's parent Yixian E-commerce, Helen's Bar, Pop Mart, and Nayuki—and identifies three major challenges: fading platform dividends, insufficient mindshare and channel penetration, and weak hit-product pipelines. It concludes that brands must evolve from 'new brands' to 'mass-market brands' to survive.
湃动研究院Can Craft Beer Stir Up the Foam in the Beer World?
This article explores the rise of craft beer in China, from its historical roots to the current competitive landscape, and examines whether it can transition from a niche trend to mainstream consumption.
湃动研究院Will Sparkling Water Become a New Growth Point for Hengshun Vinegar?
Hengshun Vinegar, a leading vinegar producer, has launched a sparkling water product containing vinegar, marking its latest cross-industry venture. Despite past failures in diversification, the company sees this as a potential new growth driver amid sluggish performance in its core business.
赵胜男Zhang Xiaoquan Loses Its Edge: Time-Honored Brand Suffers from New Consumerism 'Illness'
A recent incident where Zhang Xiaoquan, a renowned Chinese knife brand, stated that its cleavers cannot be used to smash garlic, sparked widespread online debate. The controversy highlights the brand's struggle to adapt to Chinese cooking habits and its broader challenges in innovation, channel strategy, and brand marketing, reflecting deeper issues facing many time-honored Chinese brands.
湃动大商业组New Consumption Mid-2022 Review: Who's Hot, Who's Not?
In 2022, new consumption seems to have no new stories, but the ebb of the tide doesn't mean the industry's decline. In the capital winter after the cooling of new consumption, some trends have disappeared, but others have heated up. This article summarizes the new trends in the first half of the year, including the shift from tea drinks to coffee, the cooling of plant-based products, the rise of pre-made dishes, the divergence between color cosmetics and skincare, and the opportunities in pet and outdoor sectors.
开菠萝财经团队Dilemmas and Transformation: How Can the Juice Sector Break Through the Intertwined Challenges?
In 2009, juice drinks held an 18.56% share, ranking among the top three in China's beverage industry by production and sales. By 2020, this figure had fallen below 15%, with ready-to-drink tea surpassing juice at 21.12% to claim the third spot. Despite this decline, new tea brands continue to launch fruit-based drinks that are widely popular, indicating a complex market dynamic. The juice industry faces contradictions: health trends and market potential versus stagnant sales, necessitating an upgrade from supply to product.
郑一鸣New Consumption: A Year of Life and Death
As of the end of June, 2022, the new consumption sector has seen no encouraging news, with capital retreating and widespread pessimism. The question remains: does new consumption have a future? This article explores the challenges and strategies for survival, emphasizing product quality, repurchase rates, and channel diversification.
AI财经社The Road from 0 to 1 for New Beverage Brands in the Consumption Winter
Dickens said, 'It was the best of times, it was the worst of times.' This perfectly captures the current consumer goods industry: on one hand, users' demand for good products is irreversible, creating opportunities for new brands; on the other hand, economic downturn and pandemic have led to weak consumption and intensified competition. YuanNeng Sports Drink was born in this environment, exploring the process from 0 to 1 with a focus on people, products, markets, tactics, and customers.
胡昊The Pain of Low-Alcohol Drinks
Some low-alcohol drink brands have died in Shanghai this spring. Unlike the 2020 pandemic, which was almost beneficial to the industry, this round has brought supply chain tightening, poor freight, and a longer recovery period. The market is far smaller than the imagined 'hundred-billion' scale, and low repurchase rates have become a hidden pain for brands.
昭晰Why Has the Trillion-Yuan Online E-commerce Not Produced a New Consumer Brand?
Despite China's massive middle class and advanced e-commerce infrastructure, new consumer brands have largely failed to emerge. The article argues that platform-based e-commerce, by focusing on price competition and lacking brand-building mechanisms, has prevented brands from forming, while suggesting that true brand opportunities lie in addressing spiritual values and finding niche markets.
赵波Is the 'Fruit + Snacks' Format a New Way Out for Physical Retail?
Amid the decline of physical retail due to e-commerce, a new 'fruit + snacks' store format is booming in Hunan. These stores combine high-quality fruits, trendy snacks, and local specialties at competitive prices, attracting large crowds and achieving high sales and profitability.
联商编辑部Top 10 Keywords in the FMCG Industry for the First Half of 2022
In the first half of 2022, the FMCG industry faced another round of pandemic challenges. This article reviews the top 10 keywords that defined the industry's efforts, changes, and trends, including prepared dishes, brand crossovers, the metaverse, Chinese-style nourishment, Douyin algorithms, digitalization, private domain traffic, community group buying, new consumption, and returning offline.
冯瑶China's Beer Map: Who Owns Your Summer Nights?
To understand a city, just open a local beer. This article maps China's beer landscape, from the early days of the industry to the current dominance of five major brewers, and highlights the unique local beers that still hold a special place in people's hearts.
黎广Craft Beer: Who Can Drink More, Hema or Meituan?
As an upgrade of traditional beer, craft beer is in a stage of wild growth. Among many players, giants like Meituan and Hema have entered the market, which is most likely to solve the industry's small, scattered, and chaotic characteristics, or become cross-border winners. Hema has arrived, Meituan has also arrived, and craft beer continues to be fiercely competitive.
陈沛Why Will 99% of New Consumer Brands Die Within 3 Years?
Consumer goods are hard to build barriers in technology or scale effects, and ultimately organizational capability becomes the deepest moat. An insider from a well-known brand revealed to the self-media 'New Waner' that Lamian Shuo had repeatedly visited to seek acquisition, with an offer less than 10% of its peak valuation. Despite the 90% discount, the insider said, 'There is a risk of cash flow disruption, and we are not very interested at the moment.'
洪志西