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Supply Chain & B2B articles
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Browse 596 New Distribution articles about Supply Chain & B2B.
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596 articles · Page 13 of 25
In the Era of Industrial Internet, How Can B2B Truly Empower FMCG Brands?
Dr. Rui Yun points out that retail has entered a new era, where the core of all retail revolutions is efficiency, specifically improving brand operational efficiency and consumer lifestyle efficiency. B2B is the winning weapon to connect factories to endpoints in the new maritime era of FMCG.
芮赟Offend Anyone but the Supply Chain! Red Bull Finds True Friendship in Adversity, While JDB Seems to Fall from Grace
Red Bull and JDB are currently the 'miserable siblings' in the beverage market, both plagued by brand disputes and unprecedented market pressure. At this time, the supply chain's attitude and actions towards them have become the 'bottom line of life and death.' ORG, a leading food packaging company, with three-piece cans (mainly for Red Bull) and two-piece cans (mainly for Tsingtao and JDB) as its main business, went public in October 2012. According to ORG's financial report, the company's accounts receivable were 2.342 billion yuan, of which 11 customers had overdue credit periods, and after multiple collection attempts, bad debt provisions reached 204 million yuan due to uncollectible amounts or deteriorating customer operations.
New DistributionFMCG B2B Hard to Profit? It's Just Your B2B That's Hard to Profit!
Since 2018, voices predicting the decline of FMCG B2B have grown louder. While the industry has indeed faced various issues, the core doubts revolve around whether it can truly improve supply chain efficiency and whether platforms can achieve profitability. This article examines the viability of FMCG B2B from a profitability perspective, highlighting regional platforms like New High Bridge that have achieved profitability through models like convenience store + B2B, loose franchising, and regional focus.
新经销刘少德The 'Nine Swords of Solitude' for Digital Transformation of FMCG Brands
Ren Xiaodong believes that FMCG brands currently face the problem of old products not selling and new products not moving, the essence of which is that brands solve problems with a 'grabbing red envelopes' mindset rather than a 'giving red envelopes' mindset. The solution lies in refining existing stock, expanding increment, and redefining product portfolios, while firmly grasping traffic, aggregating multi-channel resources, and achieving the integration of three networks: e-commerce, human, and ground networks. This content is from the speech delivered by Ren Xiaodong, Secretary-General of the E-Commerce Association's FMCG Branch and partner of New Distribution, at the 'Brand Innovation Growth Forum' on the afternoon of the 22nd at the FDIC 2018 China FMCG Digital Innovation Conference.
任小东Zheng Yubin, Founder of Palm Quick Sale: FMCG B2B: The Third Wave Winning Channel for FMCG
Zheng Yubin, founder of Palm Quick Sale, discusses the future of FMCG B2B, emphasizing that for categories with low depth of coverage, regional differences are significant, making density more important than sheer city coverage. He predicts that FMCG B2B will become a major channel, transforming from a supplementary to a mainstream channel, and eventually a winning channel that reshapes the industry.
郑毓彬Li Qi, Deputy General Manager of Heading: B2B Empowerment and Innovation, the Liberation Thought and Forward Practice of Social Supply Chain
This article is a transcript of Li Qi's keynote speech at the FDIC 2018 China FMCG Digital Innovation Conference, organized by New Distribution. Li Qi discusses the evolution of social supply chains, the challenges faced by intermediaries, and Heading's 'Qianfan' digital supply chain solutions to empower distributors and retailers.
李琦Industry Leaders Gather: A Regional Distributor Development Alliance Event Just Beginning!
The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the China E-Commerce Association FMCG Industry Branch, was held grandly at the Shanghai Baohua Marriott Hotel Conference Center from August 22 to 24. It attracted over a thousand distributors, manufacturers, and internet companies from across the country, with a full house and unprecedented scale. On the afternoon of August 22, four parallel forums were held: the New Distributor Forum, the Deconstructing New Marketing Forum, the Brand Innovation Growth Forum, and the Interpreting Regional Dominance Forum. The following content is an excerpt from the 'Interpreting Regional Dominance Forum' hosted by Zhongke Shangruan and New Distribution.
New DistributionHow a Distributor Turned City Distribution Convinced a 'Big Distributor' with Annual Sales of 200 Million to Join Her Warehouse?
A distributor who transitioned to unified warehousing and distribution shares her experience in recruiting other distributors to join her platform. Despite the challenge of convincing larger distributors, she successfully persuaded major local distributors of brands like Yili, Arawana, and Red Bull to join within six months of founding her company.
袁来The Biological Evolution of Distribution Networks
This article explores how distribution networks in the FMCG industry, like natural networks, evolve towards efficiency and lower costs. It argues that digitalization is the key to optimizing these networks, but emphasizes that companies must adhere to the 'law of gravity' of market economics—self-sustainability—to avoid being crushed by their own scale.
奚亮No First-Tier Brands, No Logistics Fees—How Did He Achieve Annual Sales Over 100 Million and Profits Over 10 Million?
In the FMCG distribution sector, dealers have generally gone through three generations: 1.0 era, before reform and opening up, dominated by department stores and supply and marketing cooperatives, mostly 'official merchants'. 2.0 era, after reform and opening up, some left the state-owned system and formed wholesale markets, known as 'sitting merchants'. 3.0 era, as competition intensified, some 'sitting merchants' began to go out, doing delivery, business visits, and terminal execution, known as 'traveling merchants'. However, Li Xintao believes that today's 'traveling merchants' are essentially still doing what 'sitting merchants' do, just delivering goods to stores instead of waiting for orders. He argues that a true 'traveling merchant' is one who has the ability to promote new products and operate the market. As a dealer focusing on non-first-tier brands, he outsourced warehousing and distribution to focus on sales promotion, and also invested in over 120 vending machines in Zhengzhou, all profitable.
袁来Confirmed: State-Owned Enterprise's 1.8 Billion Yuan Acquisition of Supply Chain Company Eternal Asia Officially Sealed
On August 14, Eternal Asia announced that Shenzhen Investment Holdings Co., Ltd. (SIHC) had formally executed the agreement to acquire a 13.3% stake for 1.82 billion yuan, making SIHC the second-largest shareholder. The deal follows a two-month due diligence process and is expected to bolster Eternal Asia's position in the supply chain industry.
New DistributionHow Can Traditional Distributors Win the Local Battle Against B2B Platforms? Defend Your Existing Market!
Facing the wave of Internet+, affected distributors clearly understand the advantages of the B2B model, yet they remain on the sidelines. Zhongke Shangruan, with over a decade in the retail industry, has found that while there are many successful cases of regional B2B platforms, many distributors who stand by are not lacking the ability to integrate resources but are constrained by their own mindsets and fail to realize the power of collective development. The success of B2B in regional markets largely depends on regional distributors uniting and sharing resources. To grow against the tide, distributors need to think and plan in three areas: brand competition, supply chain competition, and To C capability competition.
王神兵Kuailai Zhanggui Zheng Lei: Efficiency Methodology for FMCG B2B
Zheng Lei, founder and chairman of Kuailai Zhanggui, discusses the importance of efficiency in FMCG B2B, emphasizing supply chain upgrades, profitability, and a phased approach from digitalization to intelligent and ecological development.
托比朝颜Three Squirrels Leverages Retail Link for Offline Distribution: Can It Overtake on the Curve with the B2B Expansion Dividend?
Three Squirrels, the internet-famous snack brand, is expanding offline via Alibaba's Retail Link platform, achieving over 4.5 million yuan in sales on its first day. With rapid penetration into hundreds of thousands of small stores, the move aims to address over-reliance on online channels and leverage B2B growth to accelerate its IPO prospects.
袁来Making Urban Distribution from the Perspective of "Saving Money" for Distributors? Then Your Model Might Be Wrong!
Urban distribution transformation is a hot topic among distributors, but profitability remains elusive. The core issue is that urban distribution should not be about saving money for distributors but about providing end-to-end retail logistics solutions for brands, which requires breaking existing distribution hierarchies and reallocating channel profits.
赵波Where Is the Way Out for Brand Owners? Come and Find Out!
The digital upgrade of FMCG distribution channels has become a basic consensus among brand owners, who face problems such as multiple layers, high costs, low efficiency, and lack of precision and control in traditional distribution. This article explores two viable business models for brand owners to achieve digital channel upgrade without disrupting existing business models or channel interests.
赵波After 10 Years of Entrepreneurship and 3 Transformations, How Did This B2B Platform Cover 15,000 Stores in 3 Years and Become a Regional King?
This article explores the transformation of Bianlibao, a regional B2B platform in Fujian, from a direct-operated convenience store chain to a self-operated B2B, and finally to an information matching platform. It details how the platform covered nearly 8,000 outlets in one year and achieved supply chain empowerment without touching goods or warehousing and distribution.
新经销刘少德Fresh Century: How This FMCG B2B Platform Secured Two Rounds of Funding in Four Months During the Capital Winter
Fresh Century, a Shanghai-based FMCG B2B platform, has secured two rounds of funding in just four months, standing out in the capital winter. Its founder, Liao Chuan, attributes this success to a relentless focus on supply chain efficiency, which he believes is the core value that many B2B platforms overlook.
新经销刘少德Two Forms of Digital Upgrade for Brand Owners' Distribution Channels
In recent years, digital upgrades to FMCG distribution channels have become a basic consensus among brand owners, who face issues like multiple layers, high costs, low efficiency, and lack of precision and control in traditional distribution. This article discusses two stable business models: a partner model based on same-city logistics and an integrated online transaction model based on the WeChat ecosystem, both of which aim to achieve digital upgrades without disrupting existing channel networks or price systems.
赵波The Relationship Between Order and Warehouse-Distribution Integration in Third-Party Unified Warehouse and Distribution Models for FMCG
The unified warehouse and distribution market is huge, with the national urban distribution scale reaching about one trillion yuan in 2016, two to three times that of the express delivery industry in the same period, yet its concentration and intensification are extremely low. In the FMCG circulation field, unified warehouse and distribution has been a hot topic, with various forces attempting or focusing on this business model. Logically, it is an intensive economy that separates business operations from warehouse and distribution delivery, achieving socialized professional division of labor as infrastructure for commercial development.
廖磊Zhou Guohui of Eternal Asia: What is the Value of Modern Supply Chains?
China is at a critical stage of transitioning from 'high cost, high growth' to 'low cost, medium-high growth', with rising costs for environment, resources, land, labor, and capital. Data shows that China's socialized supply chain costs account for about 18% of GDP, compared to 7%-8% in Europe and the US, and as low as 5%-6% in Japan, where four general trading companies serve over 80% of the market. The article discusses the need for modern supply chain services to improve efficiency and meet consumer demands.
周国辉What Should Distributors Pay Attention to When Starting a B2B Company?
Recently, the ninth B-end e-commerce inspection class of New Distribution visited three representative B2B platforms in Changsha, Guangzhou, and Dongguan: Changsha Xingaoqiao, Guangzhou No.1 Life, and Dongguan Caihua Trading. Through three days of visits and exchanges, the participants gained valuable insights. New Distribution records the highlights of these platforms and the founders' unique perspectives, offering reference and inspiration for distributors, brand owners, and pioneers in the FMCG industry.
澄韵Li Xufu of Bull Capital: Evolution of the Consumer Goods Industry Chain and Transformation of Supply Chain Structure
At a themed salon held in Shanghai on June 12, Li Xufu, founding partner of Bull Capital, shared insights on the evolution of the consumer goods industry chain and the transformation of supply chain structure, highlighting changes in channels, supply chains, marketing, and brands, and emphasizing the rise of supply chain management platforms and the role of urban distribution.
李绪富Relying on B2B Instead of Traditional Channels: Can Kotex's 'Curve Overtaking' Succeed?
B2B development offers brand owners opportunities to overtake competitors on curves. Kotex achieved over 10 million in sales in one day and directly reached nearly tens of thousands of stores, a feat unimaginable for brands relying on traditional channels. During the 612 brand event, Kotex sold over a million products within half an hour, breaking platform records. More importantly, Kotex achieved a breakthrough from zero to one in traditional retail small stores. This case provides valuable references for other brand owners and distributors.
刘少德