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Browse 596 New Distribution articles about Supply Chain & B2B.
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596 articles · Page 14 of 25
From CAS PhD to Huawei Senior Consultant: Why Did He End Up Willingly Becoming a 'Handler'?
1. From a PhD at the Chinese Academy of Sciences to a senior consultant at Huawei, why did he finally willingly become a 'handler'? 2. Why did this B2B platform take over a year to expand from one market to another? 3. Why was it able to become the first B2B platform to hold regional outsourcing rights for Coca-Cola? In 2017, New Distribution organized a survey visit to 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization capabilities, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different regions.
刘少德Why Is It Difficult for Professional Urban Distribution Companies to Emerge in the FMCG Industry?
Recently, the author visited the well-known urban distribution company Yihuodi and, through communication with its CEO Qin Yu, discovered that urban distribution companies still have significant opportunities in the retail FMCG industry. This article explores where these opportunities lie, analyzing the current state of the FMCG urban distribution market, the challenges of entering it, and the potential paths forward.
赵波Mixed Fortunes: Where Is the Way Out for FMCG B2B in the Second Half?
Facing a 70-trillion-yuan retail market, internet giants like JD.com, Alibaba, and Tencent are sharpening their knives and entering the arena with great fanfare. In stark contrast, early entrants such as Yatang Xiaochao, Bang Xiaodian, and Dianshang Hulian have gone bankrupt or liquidated due to various problems. We can't help but ask: is FMCG B2B just a game for giants? After nearly 20 years of development, the traditional FMCG distribution system has gradually formed and improved. However, as the industry deepens, the drawbacks of the traditional FMCG circulation system are also being exposed. In this context, voices advocating the digitalization of traditional FMCG distribution channels are everywhere, and a large number of B2B platforms claiming to compress the circulation layers of FMCG have emerged.
刘少德Giving Up Agency for First-Tier Brands Like Red Bull and JDB, Transforming into Unified Warehousing and Distribution, Now Listed on the NEEQ: Who Says Distributors Can't Do B2B!
In March 2017, Jiangsu Huashang City Distribution Network Co., Ltd. was listed on the NEEQ, becoming a pioneer among FMCG city distributors entering the capital market. Previously, Huashang was one of Wuxi's largest distributors, representing brands like Mengniu, JDB, C'estbon, Nongfu, and Red Bull. However, in 2015, Huashang proactively de-emphasized its agency business to focus on logistics distribution for FMCG, a move seen as incredible by others but considered by Huashang as seizing future development trends. Recently, New Distribution exclusively interviewed Wuxi Huashang's Chairman and General Manager, Rong Jun.
新经销100人Guangdong Caihua Trading B2B: Achieving Profitable Growth with Annual GMV of 1 Billion RMB
In 2017, New Distribution conducted a survey across 22 major cities in China to systematically assess the coverage, penetration, supply chain capabilities, platform operations, delivery efficiency, and service visits of various FMCG B2B platforms. In Guangdong, local B2B platforms like Caihua Trading stood out alongside national players such as Alibaba Retail Link and Zhongshang Huimin. The author recently visited Caihua Trading's deputy general manager Wu Jinghe in Dongguan to explore its business model and development path.
赵波News Flash | Coca-Cola Price Increase? Bottler Replies in 17 Characters; Hsu Fu Chi and JD Logistics Pilot 'Borderless Factory'; Walmart Closes Another Store! New Fruit and Vegetable Drink from Wei Chuan...
Today's top stories: Walmart closes its seventh store this year, highlighting challenges for traditional supermarkets; Yingshao Liquor adjusts prices; Niulanshan Erguotou faces investigation over alleged mislabeling; Hsu Fu Chi partners with JD Logistics for a 'Borderless Factory' pop-up; a self-service noodle machine appears in Shanghai; Coca-Cola bottler denies price increases. New products include Wei Chuan's 'Guozhizhi' vegetable-fruit drink and a Forbidden City zongzi gift box. Industry news covers Fonterra's deal with Lazada, UK sugar reduction targets, Whole Foods layoffs, and Valio's new China unit.
New DistributionJiangsu Niulanshan Distributor Builds Its Own B2B Platform, Onboarding 50,000 Outlets in One Year, with Annual Sales of 300 Million!
Caizi Trading Company, located in Nanjing, Jiangsu, is the brand operator for Niulanshan, covering five cities in Jiangsu: Nanjing, Yangzhou, Taizhou, Zhenjiang, and Yancheng. In addition, Caizi Trading has actively developed the 'Niudianshang' B2B platform, which now has nearly 50,000 registered outlet users. Recently, New Distribution interviewed Zhu Guorong, Chairman of Caizi Trading, to learn about his operational insights as a regional 'Niu merchant' and how he responded to the rise of the internet.
袁来What Are the Common Core Business Models of the Three B2B Platforms: New High Bridge, No.1 Life, and Caihua Commerce?
From 2017 to 2018, the FMCG B2B sector experienced extreme contrasts: over twenty B2B platforms like Yatang Xiaochao and Dianshang Hulian ceased operations, raising doubts about B2B business logic, while giants like Xintonglu and Ling Shou Tong expanded rapidly, educating and transforming the market. This left distributors wondering if regional B2B still has opportunities. New Distribution visited three representative regional B2B platforms—Changsha New High Bridge, Guangzhou No.1 Life, and Dongguan Caihua Commerce (under Meiyijia)—each with annual GMV over 1 billion yuan, and found their core business models share four common traits that offer strong reference for distributors transitioning to regional B2B.
赵波While Other B2B Platforms Are Racing Ahead, Why Does Zhongshang Huimin Choose to Cultivate Its Market?
Zhongshang Huimin, one of the earliest players in the FMCG B2B sector in China, has covered 22 provinces and cities, with over 200,000 square meters of self-built warehouses and more than 550,000 retail points served. In 2017, its GMV reached nearly 10 billion yuan. While industry giants like JD.com and Yijiupi are expanding aggressively nationwide, Zhongshang Huimin has chosen to stop opening new markets and focus on refined operations in existing ones.
刘少德Major Move: Supply Chain Giant Eternal Asia Secures Over 1.8 Billion Yuan Strategic Investment! State-Owned Shenzhen Investment Holdings Takes Stake
Despite earlier doubts about its industry logic and financial pressures, Eternal Asia responded forcefully on the evening of May 15 by announcing the introduction of a strategic investor. The company's controlling shareholder, Eternal Asia Holdings, agreed to transfer 13.3% of its shares to Shenzhen Investment Holdings Co., Ltd. (Shenzhen Investment Holdings) for 1.82 billion yuan, making it the second-largest shareholder.
New DistributionCan Terminal Stores Take the Initiative to Order on Their Own?
When we shop online, we place orders ourselves; but in physical stores, like clothing shops, salesclerks help customers place orders, and in restaurants, waiters take orders. Whether customers should place orders themselves or sales representatives should do it for them depends on the specific context. In the FMCG industry, terminal stores typically have sales reps place orders on their behalf, known as 'visit sales' or 'vehicle sales'.
New DistributionTencent officially enters FMCG B2B, Alibaba, Tencent, and JD.com gather, ushering in an era of tripartite competition?
Recently, New Distribution learned that Tencent has strategically invested in the well-known FMCG B2B platform Huidanxia. Since then, the three giants ATJ have gathered in the FMCG B2B industry, bringing changes and impacts to an already fragmented and competitive landscape.
刘少德Yi Shenghuo Upward: B2B Frontline Practical Notes - Data-Driven Operations to Enhance Enterprise Efficiency
On May 10 at 8 PM, New Distribution invited guest Xiang Shang, founder & CEO of Yi Shenghuo, to share insights on 'B2B Frontline Practical Notes - Data-Driven Operations to Enhance Enterprise Efficiency' in the New Distribution Open Class. The content was practical and thought-provoking, and New Distribution has edited and organized it for interested readers.
向上Yijiupi Merges Huijinhuo: Is Spring Coming for Regional B2B Platforms?
Yijiupi, a leading FMCG B2B platform, has strategically acquired Huijinhuo, a Chengdu-based snack food B2B platform, marking its first acquisition. This move highlights the growing value of regional platforms with density advantages, as national players seek to expand coverage and integrate supply chains.
赵波 刘少德No 10 Billion, No Leaving Guangdong; No 10,000 Stores, No National Expansion: Where Does No.1 Life's Confidence Come From?
With 82 warehouses, 182,000 square meters of storage space, over 370 vehicles, and more than 320 full-time business developers serving nearly 25,000 stores, No.1 Life insists on not expanding beyond Guangdong until reaching 10 billion in sales, and not expanding nationally until operating 10,000 convenience stores. The company's confidence stems from its self-operated systems, warehousing, logistics, and business teams, which enable operational, regional, and upstream-downstream synergies.
赵波 刘少德Exclusive | A Comprehensive Overview of Promotional Activities on Mainstream FMCG B2B Platforms!
In the past, upstream brand owners had to rely on regional distributors and sales staff to communicate promotional activities to retail stores in person, which often led to information loss or miscommunication. FMCG B2B platforms, as information aggregation hubs, break this traditional one-on-one communication model, enabling one-to-many, 100% precise reach. This article reviews the various promotional formats currently used by mainstream FMCG B2B platforms, offering a reference for brand owners, B2B platforms, and distributors.
新经销团队Li Guojie of Tangshan Huiwangxing: Those Who Don't Build Information Systems Are Doomed to Be Left Behind by the Times!
In recent years, Chinese FMCG distributors have been impacted by retail e-commerce, with B2B platforms like Alibaba Retail Link, JD New Channel, Yijiupi, and Baishidianjia competing for their business. New Distribution, a platform focused on digital transformation in China's FMCG channels, launched the 'New Distribution 100 People' column to profile 100 outstanding distributors undergoing transformation, using their practical cases to guide industry change.
新经销100人9 Problems Every B2B Practitioner Will Encounter
In 2015, I joined Danlu.com, a third-party service platform for the alcoholic beverage industry. Over the past three years, I have worked as a product manager and operations manager, and I believe I have a deeper understanding of alcoholic beverage e-commerce than the average product manager. The following are 9 problems that B2B practitioners may encounter, and I hope my answers can provide some inspiration. Special note: Unless otherwise specified, the following content uses the alcoholic beverage B2B industry as an example, where distributors equal sellers and terminal stores equal buyers.
詹老师Yijiupi Founder Wang Chaocheng: FMCG B2B Competition Is a Long-Distance Race, It's About Endurance!
Yijiupi is a prominent FMCG B2B platform, and its CEO Wang Chaocheng is known as an industry influencer. In a recent interview with Tobey.com, Wang discussed the company's development, emphasizing that B2B competition is a long-distance race where endurance and quality matter more than speed.
王朝成JD New Channel Officially Launches Joint Warehouse and Distribution System
Recently, Zheng Hongyan, Vice President of JD Group and President of JD Mall's New Channel Business Unit, announced that JD New Channel will launch a new joint warehouse and distribution system to comprehensively upgrade channel efficiency. As the only company in the world with six logistics networks covering small/medium items, large items, cold chain, B2B, cross-border, and crowdsourcing, JD Group accelerated the deployment of its fourth logistics network—B2B logistics—in 2017 to better meet B-end order demands. To adapt to the rapid growth of small B business, under the principle of 'integrated openness' and with the goal of restructuring the 'cost, efficiency, and experience' of the channel, JD New Channel is introducing a new warehouse and distribution solution, co-building a 'joint warehouse and distribution' system with brand owners and channel distributors as a supplement to JD's existing B-end exclusive logistics.
New Distribution2017-2018 FMCG Industry B2B Shutdown List: Is This Track Really Unviable?
Since the second half of 2017, founders of many FMCG B2B platforms have collectively fallen into deep anxiety, partly due to shrinking cash reserves as market scale expands, and partly due to increasingly difficult financing, plunging the entire industry into an unprecedented capital winter. Many have even begun to question whether the FMCG B2B track is a false proposition. Recently, the FMCG B2B platform Dianshang Hulian was exposed by numerous media outlets for defaulting on supplier payments and employee salaries, with the founding team being sidelined and large-scale layoffs occurring.
赵波 刘少德Dinghuobao's Jiang Tao: In the New Retail Era, Do Regional Distributors Still Have Opportunities?
On December 18 last year, Dinghuobao announced in Beijing that it had completed a 1.5 billion yuan Series B financing round led by China Digital. As the first SaaS-based internet channel distribution management platform in China, Dinghuobao has driven transformation in traditional industry channel models. In a recent interview with New Distribution, founder Jiang Tao shared his views on the industry, offering insights for readers.
刘少德Heavyweight! 2018 China FMCG Industry Urban Distribution Logistics Development Blue Book
On March 18, 2018, during the Chengdu Spring Sugar and Wine Fair, the 2018 4th China FMCG + Internet Conference hosted by New Distribution released the 2018 China FMCG Industry Urban Distribution Logistics Development Blue Book. Based on online questionnaires from 3,000 distributors nationwide and offline field visits, in conjunction with several well-known FMCG same-city logistics companies, the report delves into the current status and trends of urban distribution logistics in the FMCG industry. The report points out that although most brand owners have long focused on modern circulation and e-commerce channels, traditional channels remain the largest in China's FMCG circulation.
新经销团队After Regional Platforms Turn Profitable, Is Spring Really Here for B2B?
Since Alibaba and JD.com announced their high-profile entry into the traditional FMCG distribution sector, the view that giants will dominate has been widespread in the industry and capital circles. But can these deep-pocketed internet giants really succeed in the FMCG industry, where the waters run deep? New Distribution believes that FMCG B2B will go through three development stages: the new platform stage, the new business stage, and the new ecosystem stage. After the early phase of brutal expansion, most B2B platforms have now entered a strategic adjustment period in the new business stage. In the early days...
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