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Supply Chain & B2B articles

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Browse 596 New Distribution articles about Supply Chain & B2B.

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596 articles · Page 12 of 25

Consumer & Categories

Starting with Douyin: A Detailed Look at Digital Transformation in Leading Baijiu Companies

This article examines the digital transformation initiatives of leading Chinese baijiu companies such as Moutai, Yanghe, Wuliangye, and Shede, detailing their strategies in production, sales, marketing, and management digitalization. It highlights the importance of big data and consumer-centric approaches in reshaping the industry's future.

微酒团队
Dealer Operations

A Non-Tier-1 Beverage Distributor Transforms into a B2B Platform, Achieving Daily Sales of 6 Million Yuan Through Online Ordering Meetings—How Did She Do It?

A Master Kong distributor friend recently asked the author about building his own platform, inspired by a speech at a New Distribution conference. The speaker was Yan Lu, GM of Daqing Tao Daqing E-commerce, who transformed her beverage distribution business into a B2B platform, achieving remarkable results.

袁来
Brand Marketing

FMCG B2B Platform's "11.11" Battle is About to Begin, JD New Channel Takes the Lead!

On October 18, JD New Channel kicked off the 11.11 Global Good Festival, leveraging its dual online and offline advantages to fully integrate brand owners, channel partners, retailers, and consumers into the borderless retail ecosystem. Building on its existing B2B2C full-chain marketing, it entered a new phase of borderless retail empowerment. Through multiple rounds of promotional stock-up campaigns and multi-touch, highly interactive in-store promotions, the event achieved consumer reach via the B2B2C path, delivering strong brand exposure for brand owners and substantial traffic for stores.

New Distribution
Industry Trends

Heavyweight: Analysis Report on Major Same-City Logistics Companies Including JD Logistics, Cainiao Logistics, KYD, and Wanchaobang

The emergence of specialized division of labor has enabled collaboration among participants in the FMCG supply chain, with the separation of warehousing and distribution functions widely regarded as the beginning of industry transformation. This report analyzes the development opportunities in the FMCG warehousing and distribution logistics industry and profiles key players in the same-city warehousing and distribution sector, including Cainiao, JD Logistics, Weijie, Fengwang, Wanchaobang, Zhoupuyuncang, Yishang, KYD, and Wangcang, evaluating their strengths and weaknesses.

新经销刘少德
Dealer Operations

Chen Siting: For Traditional Distributors to Transform into Professional Warehouse and Distribution Service Providers, the Difficulty Is No Less Than Evolving from Apes to Humans!

The transformation of distributors into warehouse and distribution service providers is a hot topic, but Chen Siting argues that 99% of such attempts are a false proposition. He believes that distributors' future lies in commerce flow rather than logistics, and that traditional distributors lack the genetic makeup to become professional logistics providers.

陈思廷
Capital, Earnings & M&A

Capital's New Favorite: Community Group Buying, B2B Background May Be Key to Winning

The 2018 China FMCG City Distribution Logistics Conference, hosted by New Distribution, will be held in Changsha on October 23-24. Community group buying has become a new capital hotspot, with projects like Shihui, Shihuihui, Dailuobo, Linlinyi, Shihuituan, and Kaola Select securing funding. The article argues that community group buying projects with B2B backgrounds have a competitive edge due to their distribution networks and supply chain advantages.

张思遥
Brand Marketing

'Seeing' Jiangxiaobai: Big Success in a Niche Market

From October 23-24, the 2018 China FMCG City Distribution Logistics Conference, hosted by New Distribution, will be held in Changsha. Jiangxiaobai, a newcomer to the liquor industry, broke through 700 million yuan in sales by 2017, achieving success through a focus on young consumers, unique product design, and social marketing.

杨勇胜、李泽明
Supply Chain & B2B

The Next Trend: Look at the New Urban Distribution from the Front Warehouses that Logistics Giants are Playing With

Front warehouses, as the closest existence to consumers, are not only diverse in form but also must be shared. Enterprises reduce logistics costs every year, while logistics practitioners, especially drivers, face increasing living costs in cities each year. This is inherently a contradictory proposition. Deep cultivation in vertical fields, no matter how much efficiency is improved or how extreme it is, can hardly balance this contradictory reality. The author previously wrote an article titled 'The Next Chinese Richest Person Will Come from Same-City Distribution.' Now, nearly a year later, the author is more certain that the same-city distribution field will see explosive development in the coming years.

宋问尘
Dealer Operations

Two Intractable Problems in Regional B2B and Supplier Cooperation

Regional B2B platforms face two awkward problems when cooperating with suppliers: they cannot act as agents and cannot help brands achieve precise distribution of personalized categories. This leads to the consequence that regional B2B can only be a non-profitable super second-tier distributor at this stage.

赵波
Supply Chain & B2B

With Orders Exceeding 10 Million, Why Is This Fourth-Party Warehousing and Distribution Company, Serving Tmall, COFCO, and NetEase, Setting Its Sights on FMCG B2B?

This article introduces Wangcang Technology, a leading fourth-party warehousing and distribution company that has served major e-commerce and traditional enterprises. Despite its success in B2C e-commerce, the company is now pivoting to the traditional FMCG B2B sector, aiming to leverage its technological expertise to improve efficiency in a fragmented and underpenetrated market.

新经销刘少德
Management & Methods

99th Autumn Sugar and Wine Fair | Special Seminar: How to Leverage the Trillion-Yuan FMCG City Distribution Market?

A previous New Distribution article highlighted a county-level distributor in Ganyu County, Jiangsu, who doubled annual sales from 20 million to 40 million yuan in less than a year by outsourcing warehousing and distribution to a third-party city logistics provider. This article explores how such outsourcing can boost efficiency and growth for FMCG distributors, and announces a conference on FMCG city distribution logistics.

2018城配物流大会
Dealer Operations

Making Urban Distribution to Save Money for Distributors? Then Your Model Might Be Wrong!

Urban distribution transformation is a hot topic among large distributors, but profitability often falls short. The key is not to save money for distributors but to break the existing distribution hierarchy and reallocate channel profits, with the ultimate goal of capturing up to 90% of the profits through platform-based services.

赵波
Dealer Operations

Transforming into Local Logistics: Platforms Indeed Can't Replace Distributors, But They Can Swap Them Out!

In the early days of B2B, it seemed all-powerful, making distributors fear for their survival. Now that B2B has cooled, distributors take comfort in their irreplaceable value, but when local logistics platforms emerge, they resist change. At a recent New Distribution conference, we interviewed dozens of distributors and found that while they tout local relationships and service as core strengths, they are reluctant to outsource warehousing and distribution, fearing loss of control. This article explores why, using the case of Changyi Logistics, which successfully consolidated 38 distributors in Dingzhou within a year, and argues that platforms may not replace distributors but can certainly replace them with new ones.

袁来
Retail Formats

30-Page PPT Deconstructs Hema Fresh's Core Moat: Channels, Products, Technology...

Click 'Read Original' for details. Earlier we analyzed Hema's logistics model from a supply chain perspective. Today, we explore several questions from the angles of channels, products, and technology: Is Hema powerful? Where is it powerful? Is it easy to learn? The following is the original PPT.

聪聪说零售
Supply Chain & B2B

B2B Mid-Game: Big Moves Ahead | China E-Commerce Association FMCG Branch Proposes Establishment of "FMCG Supply Chain City Distribution Alliance"!

FMCG B2B has been developing for five years, but the industry still faces unresolved pain points. To address these, the China E-Commerce Association FMCG Branch proposes establishing a public welfare "FMCG Supply Chain City Distribution Alliance" to connect scattered B2B platforms, dealer-transformed warehousing and distribution platforms, and third-party city distribution companies, enabling national brands to efficiently reach thousands of local warehousing and distribution platforms.

任小东
Distribution & Channels

Two Years, Tens of Thousands of Square Meters of Warehousing, and a Tech Team of Nearly 100: He Uses His Own Experience to Show You That 80% of Unified Warehousing and Distribution Is Done Wrong!

A former senior engineer at Microsoft and Facebook returns to China to start a business, targeting the FMCG sector. He explains why a tech company invests heavily in warehousing and distribution, and why 80% of unified warehousing and distribution is done wrong.

新经销刘少德
Supply Chain & B2B

Getting Paid by You, Selling Others' Goods? Is the B2B Shared Business Model Reliable?

The FMCG industry is fundamentally labor-intensive and capital-intensive, and the heavy reliance on capital and labor was justified in the past when labor costs were low and supply-demand imbalances existed. However, with increased productivity, the seller's market has shifted to a buyer's market, and labor costs have risen. As a result, leading brands are cutting staff through various means to reduce costs, but market operations must continue. The emergence and development of shared business models in recent years have prompted us to consider the limitations of sharing traditional FMCG salespeople.

新经销刘少德
E-commerce & Instant Retail

Wumart's 'Next Stop': Expanding into B2B, Focusing on Small Formats, and Aiming to Increase Online Sales to 15%

Despite reduced industry attention since its delisting from the Hong Kong stock market in 2015, Wumart remains a significant force in physical retail, especially after the return of its founder Zhang Wenzhong. With 2017 sales of 47.5 billion yuan, ranking 11th among China's top 100 chain stores, Wumart is a profitable company with conservative annual net profits exceeding 1 billion yuan. The company is now strategically expanding into B2B, small-format stores, and deepening digitalization to boost online sales.

赵向阳
Supply Chain & B2B

In-Depth: In the New Retail Era, Where Is the Way Out for Urban Logistics and Distribution?

With the rapid development of the internet industry, the logistics industry has also entered a period of explosive growth. As the next blue ocean for logistics development, urban logistics and distribution is being proactively planned by logistics companies, platforms, and suppliers to secure future initiative. We are in a rapidly changing logistics world, where mobile internet, 'Internet + Logistics', new retail, e-commerce self-built logistics, supply chain integration, social e-commerce, and last-mile innovations are reshaping the urban logistics and distribution industry.

New Distribution
Supply Chain & B2B

Alibaba Retail Link's Jing Shi: Most B2B Companies Are Just Warehousing and Distribution Firms; Unified Warehousing and Distribution May Not Necessarily Improve Industry Efficiency! (Video Attached)

On August 24, Mr. Ren Xiaodong, Secretary-General of the FMCG Industry Branch of the China Electronic Commerce Association, exclusively interviewed Mr. Jing Shi from Alibaba Retail Link's Operations Center, hoping his views on the industry could offer some insights. The following is a transcript of the interview, slightly edited for readability without altering the original meaning.

惊石
Brand Marketing

To Do or Not to Do: Where Exactly Are the Boundaries of FMCG B2B?

After years of development, FMCG B2B has entered the deep waters of industry evolution, accompanied by shifts in practitioners' self-perception and positioning. From initially reducing intermediaries and replacing traditional distributors, to some platforms quietly exiting due to various issues, and then to serving the entire circulation chain and empowering the supply chain, these changing roles prompt us to consider where B2B should stand in the FMCG distribution chain and what its capability boundaries are.

赵波 刘少德
Consumer & Categories

Chainpin Xu Weili: Regional Lean Operations Drive Efficiency Gains

This article is a transcript of Chainpin founder Xu Weili's presentation on "Regional Lean Operations Drive Efficiency Gains" at the FDIC 2018 China FMCG Digital Innovation Conference, edited by New Distribution. Xu shares how Chainpin improved operational efficiency through lean management and a shift to an S2B2C model.

徐伟力
Dealer Operations

Zheng Hongyan: Building a Half-Hour Living Circle, Digital Layout Should Further Tap Data Productivity

On August 24, Zheng Hongyan, Vice President of JD Group and President of JD New Channel Business Unit, attended the FDIC 2018 China FMCG Digital Innovation Conference hosted by New Distribution and guided by the China Electronic Commerce Association, and delivered a keynote speech titled "Tapping Data Productivity." During the break, Zheng Hongyan accepted an exclusive interview with New Distribution, hoping his views and opinions could bring some thoughts to everyone.

赵波
Supply Chain & B2B

Alibaba's Lin Xiaohai: Retail Link Has Grown into the No.1 FMCG B2B Platform

At the third anniversary of Alibaba Retail Link, the strategic conference 'Together We Grow' was held on September 3. Lin Xiaohai, Vice President of Alibaba Group and General Manager of Retail Link, shared insights on the platform's development, highlighting its achievements in digitalizing the FMCG distribution channel and its role in upgrading community stores.

赵波