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Browse 1976 New Distribution articles about Retail Formats.
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1976 articles · Page 81 of 83
Come, Let Me Teach You How to Tell the Profit Story from Multiple Angles
1. Tailor the profit story to the audience. In small and medium terminals, the decision-makers are either the owner or the store manager/buyer. Owners care about profit, especially during new store openings, while store managers/buyers care about bestsellers and their performance metrics. Salespeople should adapt their profit stories accordingly.
魏庆Terminal Visits: Three Steps to Quickly Build Trust with Small Shops!
To build trust with small shop owners, salespeople should first make themselves memorable by dressing neatly, avoiding long pitches, and helping out in the store. Then, they should understand the customer's situation, including staff, products, and customer flow, and finally earn trust through sincerity, professionalism, and considering the customer's interests.
New DistributionIf You Can't Even Be Bothered to Do Displays, Then Don't Do Sales!
In today's rapidly changing market economy, distributors have transitioned from 'sitting merchants' to 'itinerant merchants.' Those who failed to adapt and waited for customers to come to them have declined. With China's economic growth slowing and supply exceeding demand in various industries, competition among brands has intensified. The market's performance, especially the battle for shelf space, will determine the fate of many salespeople. Those who don't adapt will be eliminated. Are you ready?
New DistributionStill Handing Out Flyers? That's So Outdated! Six Tricks to Beat Traditional Leafleting
In today's market where 'winning users wins the world,' traditional methods of acquiring customers are becoming increasingly costly and less effective at capturing attention. On my way to work, I see countless people handing out flyers, but very few are actually read by passersby. Here are marketing tactics beyond the thankless task of leafleting—take a closer look! Is your store still monotonously distributing flyers or 157g posters? That's outdated! Let us show you some tricks that will absolutely crush traditional poster and flyer distribution and deeply cultivate your customer base.
New DistributionWinning at the Point of Sale: A Must-Attend Course for Suppliers to Hypermarket and Supermarket Channels
This course is designed for FMCG companies that believe in "winning at the point of sale." It addresses common issues in retail terminal management, such as the lack of a clear link between management activities and sales growth, and provides systematic methods to improve product visibility, in-store display, pricing, inventory, and promotions, ultimately enhancing purchase rates and market share.
北京时代博文How to Accelerate Product Sell-Through in Supermarkets
Getting products (especially new ones) onto supermarket shelves is easy, but achieving sell-through is hard. The speed of sell-through directly impacts market sales and profits. Typically, if a product doesn't move within three months, supermarkets will ask the manufacturer (or supplier) to exit. The key is for manufacturers, suppliers, and supermarkets to work together to solve the sell-through problem.
New DistributionConvenience Store Operations: A Practical Guide
As China's retail sector rapidly expands, convenience stores have become a key battleground for both domestic and foreign players. This article offers a practical, step-by-step guide for manufacturers and distributors on managing convenience store chains, covering store classification, data management, merchandiser supervision, and promotional strategies.
张岿New Official 'Creates Momentum' to Survive the 'Rejection Period'
Chinese people have a peculiar way of perceiving others. There is a metaphor: facing a chicken, when you are also a chicken, it thinks you are tiny; when you are a turkey, it still thinks you are smaller; only when you are an ostrich does the chicken consider you its equal. In other words, we tend to belittle others' abilities and are often unwilling to accept them. Therefore, in the workplace, it is normal for a new official to face rejection and resistance from subordinates and peers.
罗俊荣Prevention Methods for 'Short-Dated Products' in Supermarkets
At the end of each month, before supermarket inventory checks, food and beverage salespeople are often the busiest in the store, handling returns and exchanges of damaged and short-dated products. Behind sales growth, many supermarket operators face the thorny issue of 'short-dated products,' defined as products that have passed two-thirds of their shelf life. This article discusses the impact of short-dated products and provides preventive measures in daily work.
张岿The 'Nine Solitary Moves' of New Products in the Martial World
How can new products conquer the market? This is a critical challenge for all companies, especially in the fiercely competitive cosmetics industry. As the saying goes, 'Good wine needs no bush,' but without proper groundwork, even the best product may go unnoticed. Drawing on Jin Yong's character Linghu Chong and his 'Nine Solitary Moves,' the author shares nine strategies for new product success.
杨华斌5 Tactics Sales Pros Use to Counter 'It's Cheaper Online!'
As a researcher on closing rates, I've been observing the impact of online stores on offline retail. Most salespeople resent customers shopping online, yet they forget they are online shoppers themselves. Let's first analyze why we shop online. Recently, for my son's 100-day banquet, I bought several cases of Wuliangye from Yihaodian. Why? Their direct-sale products have a low probability of being counterfeit, and I didn't have to compare prices or spend time traveling to a store. This article provides five tactics for salespeople to handle customers who claim online prices are cheaper.
井越14 Demonstration Display Images to Show You How to Increase Average Transaction Value
The quality of product displays in hypermarkets significantly impacts supermarket performance, as self-service shopping lacks the personal introduction that face-to-face sales provides. Therefore, how to make products on display communicate their unique appeal and drive sales has always been a major research topic in the retail industry. Most stores aim to establish a low-price image to attract customers, but how can they create this image to draw crowds without resorting to across-the-board low prices? Our goal is to strengthen the price image while ensuring a higher average transaction value and profit margin, subtly encouraging customers to increase their spending per visit.
New Distribution2015: The New Normal for the Instant Noodle Industry
In 2014, a notable shift occurred as instant noodles began to lose favor among Chinese consumers. The sales of this 'national food' serve as a barometer for Chinese consumer behavior, with total sales declining as lower-income groups turn away, and smaller brands being eliminated or abandoned.
王杨Standardized Breakdown of Supermarket Promoter Actions
As supermarket channels have become a crucial sales link in the market economy, promotions have evolved from novel to commonplace, with consumers now savvy to these tactics. This article explores how to quantify and standardize promoter behaviors through a case study, presenting a twelve-step process to improve sales execution and control.
王立岩Twelve Major Pressures and Sales Targets for KA Store Buyers
This article outlines the twelve major pressures faced by buyers in KA hypermarkets, including contract negotiation times, number of contracts, total fee income, sales targets, pricing and gross margin requirements, promotional item arrangements, and more. It also lists key sales indicators such as sales volume, gross profit, customer transaction value, foot traffic, and product turnover speed.
王济保Terminal Visits: How to Quickly Build Trust with Small Shops
Small shops are one of the most troublesome customer groups for frontline salespeople in FMCG. This article provides practical advice on how to turn these 'troublesome' customers into 'easy' ones by building trust through three key steps: making customers remember you, understand you, and trust you.
思动营销Being a Quiet Success: Principles and Techniques for Doubling Single-Store Performance
This article discusses the principles and techniques for significantly increasing the performance of individual retail stores, emphasizing the importance of the terminal point in the distribution chain and the concept of 'matching' as the key to success. It provides case studies and philosophical insights to illustrate that success comes from alignment rather than force.
曾祥文How to Respond Calmly to Special-Price Promotions That Disrupt Pricing?
Special-price promotions in supermarkets can disrupt product pricing and harm mature markets. This article advises FMCG distributors and manufacturers on preventive measures, proactive communication with retailers, and strategic responses to turn these promotions into opportunities rather than threats.
赵传平Supermarkets Have Changed, What Should Distributors Do?
As supermarket enterprises enter a crisis, distributors face significant operational risks. Suppliers have experienced a shift from difficult business and declining profits to high risks in the supply chain transformation driven by the rise of chain retail. Some distributors even say, 'Doing business with supermarkets is seeking death, while not doing so is waiting for death.' Facing high costs and increasing risks from supermarkets, how can distributors make structural adjustments to survive this crisis?
New DistributionKA Store Practical Operations Training Manual (III)
This article provides practical guidance on operations after entering KA stores, covering product selection, display techniques, promotion planning, promotion staff management, financial control, and relationship maintenance, with the goal of improving sales and profitability in key accounts.
周广军KA Store Practical Operations Training Manual (II)
This article provides a practical training manual for dealing with Key Accounts (KA) in the FMCG industry, covering contract negotiation, comparison of major KA chains, operational models, cost categories, and negotiation techniques.
周广军Year-End Promotions: Three Display Tactics to Create a Golden Stack in Supermarkets
As the Spring Festival approaches, supermarkets intensify promotional activities, and product stacks become crucial for brand display and sales. This article offers three key tactics for creating effective 'golden stacks'—optimal placement, attractive shape and decoration, and strong promotional messaging—to help liquor distributors maximize their investment.
师顺宽2015 Supermarket Spring Festival Stocking and Marketing Strategy
With over a month to go before the 2015 Spring Festival, preparations for the sales peak are underway. The first step is to set the Spring Festival marketing theme, progressing layer by layer, from creating the festive atmosphere to focusing on non-food items, fresh food, and then packaged food, culminating in a clearance sale. The second step involves stocking up and managing returns, while the third step focuses on group buying.
New DistributionKA Store Practical Operation Training Manual (Part 1)
Since international hypermarkets entered China in the mid-1990s, the KA channel has become one of the main sales channels in the FMCG industry, accounting for 25-50% of market share. However, many companies, both well-known and ordinary, face numerous problems in store operations, often feeling that 'doing stores is suicide, not doing stores is waiting to die.' This manual explains the basic concepts, classifications, and professional terminology of KA stores to help newcomers become proficient.
周广军