The quality of product displays in hypermarkets significantly impacts supermarket performance, as self-service shopping lacks the personal introduction that face-to-face sales provides. Therefore, how to make products on display communicate their unique appeal and drive sales has always been a major research topic in the retail industry.
Most stores want to establish a low-price image to attract customers, but how can they create this image to make the store bustling without meaning across-the-board low prices? Our goal is to strengthen the price image while ensuring a higher average transaction value and profit margin, so that customers unconsciously increase their shopping basket size. Key Points Group Purchase Items (1) Purpose: Increase group purchases and raise average transaction value. (2) Method: Add more bulk-pack group purchase items and set up a dedicated display area. Whole-Box Low Price (1) Purpose: Increase sales of bulk-pack items and raise average transaction value. (2) Method: Expand displays of bulk-pack items, introduce whole-box sales SKUs, and make buying by the box cheaper. Volume Display (1) Purpose: Attract customers, give the impression of a mountain of goods, and increase sales opportunities. (2) Method: Use floor stacks and end caps for abundant, exaggerated displays of single items; fake islands can be used. Impulse Display (1) Purpose: Place everyday items within easy reach to increase sales opportunities and raise average transaction value. (2) Method: Position items on both sides of escalators and in front of checkout counters to boost sales and increase non-operating income. Thematic Display (1) Purpose: Combine products based on season, festival, or product attributes to increase sales of different product categories. (2) Method: Create a sales theme, display related products together, and use in-store promotions (ISP) to build a thematic sales atmosphere (very important). Formats include vendor weeks, special sales events, etc. Fancy Display (1) Purpose: Highlight products, let the products speak for themselves, attract customers, and beautify the store. (2) Method: Based on product characteristics, use products or props to create various lifelike and diverse shapes. (3) Direction: Leverage the creativity of all store employees, brainstorm to create product displays, have 1-2 highlights per promotion cycle, and regularly hold store competitions to learn from each other. Cross-Merchandising Display (1) Purpose: Display related products together for customer convenience and to increase average transaction value. (2) Method: Place products that are high-selling, seasonal, and related on both sides of end caps, around floor stacks, and on shelf facings. Bread and dry goods with jam cross-merchandising display Bread with milk and ham from the same category cross-merchandising display Above the dumpling freezer, place soy sauce, vinegar, etc. for cross-merchandising Above the lamb slices freezer, place hot pot seasonings for cross-merchandising Festival Display (1) Purpose: Make shopping convenient and quick for customers, and increase average transaction value. (2) Method: Remove large-pack, small-pack, low-unit-price, and high-shrinkage items from the main display area; use the main display area for large-size and bulk-pack items. Combination packs: Select festival-related product combinations, such as chips with melon seeds, so customers pick up one pack but buy two items. The combined price should not be a simple sum of the original prices; it should reflect a combination advantage, making consumers feel they are getting a good deal and unconsciously increasing the average transaction value. Gift box combinations: In the gift box display area, recommend 200 yuan, 500 yuan, and 1000 yuan (1+1) or (1+2) combination sales. Staggered display: Expand the display of hot-selling items outward, using department store end caps and floor positions to display high-unit-price, high-margin items like chocolate, candy, and puffed snacks. These items have strong impulse purchase appeal, so they should be visible and within reach everywhere. Premium items: Prominently launch high-end, high-priced items on the "T-stage"—the main aisle or the best shelf positions. 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