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China Shengmu's Loss Narrows in H1 After Mengniu 'Blood Transfusion', Organic Business Continues to Shrink
China Shengmu, the 'largest organic dairy company in China', saw its H1 2019 revenue rise 1.5% to RMB 1.421 billion and its loss narrow to RMB 20.8 million from RMB 1.278 billion a year earlier, aided by strategic investor Mengniu. However, the company's organic strategy continues to contract, and its downstream liquid milk business remains loss-making.
New DistributionXiao Masong: See Problems from the Customer's Perspective!
The following is the speech content delivered by Luoji Siwei marketing consultant Xiao Masong at the "FMCG2019·China FMCG Conference" hosted by New Distribution, organized and published for readers. Today I will share a small topic: how to see problems from the customer's perspective. Because in business, at all times, we must have a very important thought: see problems from the customer's perspective. Please look at the picture: this father gave him a small toy, and they said the child particularly likes it, but have you ever thought about what the child sees? The child sees the perspective on the right side of the picture. We think the child sees an elephant, a pig, and others, but actually he sees this. This is the difference between the brand's perspective and the customer's perspective.
小马宋Master Kong Partners with Shenzhen Aerospace Technology Research Institute to Develop Space Convenience Foods
Master Kong Holdings and the Shenzhen Aerospace Technology Research Institute have jointly established the 'Space Convenience Food Joint Laboratory' in Shanghai to deepen cooperation in R&D of space convenience foods, marking a significant step for Master Kong in aligning with aerospace standards. Industry insiders view this as a milestone for driving quality upgrades across the industry.
New DistributionDistributors: Let the Team Move Forward Bravely Under Assessment
The following is the speech content delivered by the General Manager of Sunflower Industrial Co., Ltd. at the "FMCG2019·China FMCG Conference" hosted by New Distribution, organized and published for readers. I am a professional manager who entered the industry in 2003 and followed my boss. In 2004, I was trained as the company's deputy manager. By 2010, our boss returned to his hometown to build a large food factory, and I was basically in charge of the distributor company. Our company has eight managers, six of whom have worked for more than ten years. In the distributor industry, I think it is relatively rare for the boss to be able to let go and enable the company to grow rapidly.
周明振Smart Connectivity Drives FMCG Industry Growth
At the FMCG2019 China FMCG Conference hosted by New Distribution, Tencent's Smart Retail General Manager Mu Xiaohai delivered a speech on how Tencent leverages its super connector strategy to help brands achieve digital transformation and growth. He emphasized the importance of connecting with consumers, converting them into customers, and managing operations efficiently through tools like WeChat mini-programs and AI.
母小海From Zero to One: How to Launch a Community Group Buying Business?
The following content is from the speech delivered by Mr. Li Bingyuan, founder of Qugou & Youtuan, at the "FMCG2019·China FMCG Conference" hosted by New Distribution, and was compiled and published by Innovation Retail Society. My topic today is "How distributors can start community group buying from scratch," with the key word being "launch." The community group buying track is promising; a company can achieve monthly revenue of 30 million yuan within 3-4 months and earn millions in a year. I started on March 1st this year, and in less than half a year, we were fortunate to be among the Top 20 in the community group buying selection organized by New Distribution, not by scale but by the trust of our group leaders and customers.
李炳元In the Era of Strict Regulation, How Can Distributors Achieve 'Compliant' Transformation?
At the FMCG2019 China FMCG Conference hosted by New Distribution, consulting partner Li Xinhao discussed how distributors can achieve compliant transformation through business architecture. He emphasized that compliance is no longer a choice but a question of how to do it, and outlined key elements such as financial models, organizational structure, investment structure, transaction structure, and income routes.
李新浩How RELX Became the No.1 in the E-Cigarette Market? Star Companies All Share These 5 Secrets
Becoming a globally recognized brand is the vision of many startups, from Apple, Huawei, GE, and P&G to Alibaba and Tencent. In the booming e-cigarette industry, RELX has emerged as a global brand, holding a 44% market share in China's closed-system e-cigarette market, far surpassing the combined share of the 2nd to 10th players, making it the undisputed No.1 in China. RELX recently launched three new products, including the RELX ME app, the RELX Lingdian smart vaping device, and a facial-recognition vending machine, aiming to build a new consumption ecosystem of 'mobile internet + smart hardware + new retail'.
New DistributionTraditional Tactics Fail: How Should New Products Enter the Market?
Many FMCG distributors complain about fierce competition and increasingly difficult business. This is partly due to the release of consumers' personalized demands in the context of consumption upgrading, and partly because hot categories imitate each other in new product development and market competition strategies, competing for distribution, investment, shelf space, and inventory. This article explains how to adapt by focusing on precise product positioning, consumer lifestyle insights, sensory marketing, and a healthy supply chain profit distribution system.
邢仁宝How Does Kinder Joy, Selling 3.5 Billion Units a Year, Get You Hooked?
Kinder Joy, a chocolate brand under Italy's Ferrero, has sold 3.5 billion units annually worldwide by combining chocolate with toys in an egg-shaped package, leveraging surprise and the brain's reward system to create addictive consumer behavior.
阿慕FMCG Entrepreneurs: A Practical Case of Regional Central Warehouse and Distribution
Central warehouse and distribution (统仓统配) has been a hot topic, with many FMCG dealers entering the field. This article shares the practical experience of Hubei Tianlu Smart Logistics, which achieved break-even in about 1.5 years, and discusses key strategies for finding warehouses, people, and goods, as well as insights on scale, pricing, and delivery.
袁来Distributors Without a Good Performance Appraisal System: A Desire for Growth Alone Won't Work!
A veteran distributor reflects on the evolution of performance appraisal systems over 15 years, from trust-based to target-based, competitive, KPI-balanced, independent, and profit-linked methods, concluding that without a sound appraisal system, a company's growth aspirations are unattainable.
周明振VPO Seizes the Chinese Market, Applying FMCG Logic to the E-Cigarette Industry
A test product of a disposable e-cigarette sold one million units in 150 days, showing Hao Xiaomeng the huge potential of disposable e-cigarettes in China. The product that set this record is a disposable e-cigarette called VPO.
李青林Reshaping the Marketing Department
When we think about many marketing and strategy problems, we find that finding a theoretical solution is not difficult; as long as we identify the right problem, we can always find an answer. But putting the theoretical solution into action and actually executing it is another matter. Strategy problems become execution problems, and marketing problems become organizational problems.
杨不坏After Achieving 'Top Five and 100 Billion', Yili Sets Sights on World No. 1, Launches Another Equity Incentive Plan
On August 1, 2019, Yili's wholly-owned subsidiary Hong Kong Commercial Trading Holdings Co., Ltd. acquired 100% equity of New Zealand's Westland Co-operative Dairy Company Limited. This is another major step in Yili's external growth, not only boosting its own development but also demonstrating the true strength of Chinese enterprises to the world. Just four days later, Yili launched its fourth equity incentive plan since listing. On the evening of August 5, 2019, Yili announced a restricted stock incentive plan (draft) with five tranches unlocking over a six-year period, granting 183 million shares to 474 people including directors and senior executives, accounting for 3% of total shares, at an issue price of 15.46 yuan per share.
李青林80% of Distributor Owners Have Made This Mistake: Winning in Marketing, Losing in Management!
A large distributor who once thrived is now struggling to survive due to poor management despite strong marketing. The article identifies common management pitfalls such as excessive brand portfolios, lack of competitive brands, poor inventory control, and loose business tracking, offering practical advice for improvement.
梁胜威Whether one is good at dividing the smallest 'achievement' unit is the only criterion for having good feel.
This article explores the concept of 'good feel' (手感) in business operations, arguing that it stems from consistency among epistemology, methodology, and methods. The author suggests that finding and focusing on the smallest 'achievement' unit is key to developing this consistency and achieving repeated success.
任小东Supermarket Managers Caught Taking Kickbacks, Involving 10 Million Yuan: Whose Fault Is It?
Shanghai's market regulator fined Poli Food Industry (Kunshan) Co., Ltd. for giving kickbacks to staff at Carrefour, RT-Mart, Metro, and Walmart to secure better shelf positions. The company was ordered to disgorge illegal gains of RMB 1,838,622.23 and fined RMB 100,000. The case involved over 900 individuals and total penalties exceeding 10 million yuan, with 12 people facing criminal charges.
New DistributionLatest | Uni-President 2019 Interim Results: Net Profit Surges 40%, Both Beverage and Instant Noodle Businesses Grow
Uni-President announced its 2019 interim results, with revenue reaching RMB 11.47 billion, up 2.2% year-on-year, and net profit up 39.6% to RMB 998 million. Gross profit rose 11.7% to RMB 4.195 billion, with gross margin up 3.1 percentage points to 36.6%.
New Distribution60 Million RMB Series A Funding, 10x Growth, Strategic Investment from Baixiang and New Hope: What Drives the Innovative Brand 'Single Dog Food'?
On the occasion of Chinese Valentine's Day, New Distribution had an in-depth conversation with Zeng Ruilu, co-founder and CEO of the innovative consumer brand 'Single Dog Food'. The brand targets single people and has become a dark horse in the snack food industry within just two years. With over 200 million single adults in China, the brand has secured 60 million RMB in Series A funding and formed strategic partnerships with major FMCG companies like Baixiang and New Hope.
袁来 /刘云6 Lessons Learned by a Distributor Boss After Losing 1 Million
A distributor boss shares six lessons learned after losing 1 million yuan, covering compensation for key employees, delegation, avoiding unrelated businesses, employee benefits, management roles, and timely salary payment.
王剑Jinmailang and Junlebao: How Did the 'Double Champions' Rise Against the Odds?
This article analyzes how Jinmailang and Junlebao achieved rapid growth in the FMCG industry by creating new categories and leading them, using the principles of positioning theory to break through the red ocean of competition.
FBIFNational GDP Top 10 Provinces Ranked, Only Three from the North
As of July 30, 27 provinces have released their first-half economic data, showing a clear pattern of faster growth in the south and slower in the north. Guangdong, Jiangsu, Shandong, Zhejiang, Henan, Sichuan, Hubei, Hunan, Hebei, and Fujian rank among the top ten in GDP, with only three northern provinces (Shandong, Henan, Hebei) making the list.
李秀中Kedi Dairy: Holding 1.7 Billion in Cash Yet Accused of Owing Milk Payments for 19 Months
Kedi Dairy, once famous for its 'Little White Milk' product, is embroiled in a controversy over unpaid milk payments to farmers, owing about 140 million yuan since 2018. Despite having 1.7 billion yuan in cash and paying dividends, the company faces accusations of fund mismanagement and strategic missteps, reflecting the struggles of regional dairy firms under pressure from industry giants.
栾立 陈琼