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Online Ordering Surges Amid Pandemic: How Can Companies Accelerate Digital Transformation?
During the pandemic, FMCG manufacturers and distributors are shifting focus to online channels such as community group buying, social communities, and delivery platforms. Dong Yang, from Waiqin 365, emphasizes the need to identify and manage these new channel owners, integrate online and offline operations through digital platforms, and adopt an early and playful approach to digitalization to stay competitive.
365商学院Yili, Mengniu, Nongfu Spring, Tsingtao Beer, Snow... All 'Open Groups' - Is It a Temporary Rescue or a Model Exploration?
As the epidemic has not fully subsided and FMCG manufacturers have not fully resumed work, home delivery services have surged across regions due to lockdown measures. Manufacturers are now recruiting community partners to extend home delivery, which serves both short-term inventory clearance and long-term strategic exploration.
袁来Yijiupi's Strategic Acquisition of Zhangshang Kuaixiao: The Changing B2B Market Behind It
On February 11, Yijiupi announced a strategic merger with Zhangshang Kuaixiao, a leading FMCG B2B company in South China, after which Yijiupi will hold 100% equity in Zhangshang Kuaixiao. The news quickly sparked heated discussions among industry insiders. To this end, New Distribution organized a live discussion on the topic 'During the epidemic, Yijiupi strategically acquires Zhangshang Kuaixiao: Is the spring of FMCG B2B in 2020 coming?' The following is a transcript of a conversation between Zhao Bo, founder of New Distribution, and Zhou Bin, co-founder and COO of Renwoxing Technology, which has been edited and released.
New DistributionLife-and-Death Sprint Amid the Pandemic: How Chinese Brands Turned the Tide?
On the sixth day of the Chinese New Year, Lin Qingxuan founder Sun Laichun lay in bed, feeling that both he and his brand were doomed. "We can't just wait to die!" On the brink of collapse, he wrote a 10,000-character letter titled "A Letter in the Darkest Hour," stating bluntly that "the real difficulties have not yet begun." However, he didn't expect a turnaround two days later. On February 1, all 30 Lin Qingxuan stores in Wuhan were closed, yet sales ranked second nationally. He couldn't believe it. Later, he concluded: it was branding and digitalization that saved Lin Qingxuan. This Spring Festival, many entrepreneurs likely shared Sun's experience of the "darkest hour."
New DistributionMingren, Schweppes, Watsons, Wahaha, Nongfu Spring, Tsingtao Beer... Soda Water Chaos: How Can Manufacturers Gain the Upper Hand?
Without the impact of the Spring Festival special period, this time would be the peak season for beverage brands' water battles. In 2019, with giants like Nongfu Spring and Tsingtao Beer entering the soda water field, other small and medium enterprises followed suit, making 2020 destined to be an extraordinary year for soda water. The special period has further deepened human health awareness, and soda water's inherent health attributes have surged with the boom in health beverages. This article offers some suggestions on how water companies should strategize.
海游Synear Foods CEO Wang Peng: Three 'Essential Tasks' Before Labor-Intensive Enterprises Resume Work
The sudden outbreak of the epidemic at the turn of the year has plunged many enterprises into operational difficulties, with the service industry, represented by catering, bearing the brunt. In this context, Wang Peng, CEO of Synear Foods, shares his insights on how labor-intensive manufacturing enterprises should prepare for resuming work, emphasizing early action, employee care, and close communication with the government.
王鹏Major Move | Yijiupi Strategically Merges with South China B2B Leader Zhangshang Kuaixiao, Accelerating Industry Consolidation in FMCG Industrial Internet
Recently, Yijiupi announced a strategic merger with Zhangshang Kuaixiao, a leading FMCG B2B company in South China, and will hold 100% equity of Zhangshang Kuaixiao after the merger. Concurrently, following the D+ round financing from Warburg Pincus earlier this year, Yijiupi also announced a D4 round of special financing for this merger, jointly invested by Meituan Longzhu Capital, logistics asset management giant GLP, and existing shareholder Source Code Capital. LightSource Capital continued to serve as the exclusive financial advisor for this merger.
New DistributionDistributors | During the Pandemic, Finding Sales Methods Is More Useful Than Anxiety
During the pandemic, many distributors are extremely anxious due to store closures, logistics restrictions, and inventory backlogs. In such difficult times, methods are always more useful than anxiety. New Distribution invited Mr. Li Feng, Executive President of Anshan Hongye Hengda Trading Co., Ltd., to discuss via live broadcast how distributors can deploy sales and enhance sales opportunities during the pandemic.
New DistributionHow Much Did Dairy Companies' Spring Festival Sales Drop Year-on-Year Amid the Epidemic?
The epidemic has severely impacted China's dairy industry, with liquid milk sales during the Lunar New Year period dropping by about 40% year-on-year. The decline varies by company, with the worst-hit seeing only 30% of last year's sales, while the best performer maintained 87.76%.
刘骥Under the Epidemic, Manufacturers Face a Big Test, Team Building Comes First!
On February 5, the Ministry of Commerce issued a notice on organizing the resumption of work and business for commercial enterprises, actively supporting qualified enterprises including wholesale markets, supermarkets, convenience stores, and community vegetable stores to resume operations as soon as possible. This means that brand owners need to start their resumption work early. This article discusses the team building issues that brand owners face first when resuming work.
海游Ministry of Commerce Notice: Organize Qualified Trading Enterprises to Resume Work and Business as Soon as Possible!
According to the latest news, the General Office of the Ministry of Commerce issued a notice on the 5th regarding organizing the resumption of work and business of trading enterprises. The notice states that enterprises with conditions should be organized to resume work and business as soon as possible, promptly coordinate and solve difficulties in resuming work, and guide enterprises to effectively implement epidemic prevention and control. The full text is as follows: To the competent commerce departments of all provinces, autonomous regions, municipalities directly under the central government, cities with independent planning status, and the Xinjiang Production and Construction Corps: At present, we are in the critical stage of epidemic prevention and control for the novel coronavirus pneumonia. Affected by the epidemic, coupled with multiple factors such as extended holidays and personnel returning to cities, the demand for daily necessities in large and medium-sized cities continues to increase, and the situation for ensuring the supply of daily necessities is more complex and the task more arduous.
New DistributionPractical Guide | How Frontline Sales Reps Can Resume Work Amid the Epidemic
Amid the current epidemic, many manufacturers and distributors have delayed the resumption of work for their stationed sales teams, or some frontline staff have started working from home. However, sales work involves constant market engagement, and working from home is not a long-term solution. Therefore, while taking protective measures and fighting the epidemic together, a key topic remains: how can our frontline employees prepare to resume work? To address this, New Distribution invited FMCG practitioner Xing Renbao to share specific advice on how frontline sales reps can resume work during this critical period.
邢仁宝Return-to-Work Guide | How Can Trading Companies Resume Work Safely During the Epidemic?
As the number of confirmed COVID-19 cases continues to rise, authorities across provinces remain on high alert, yet many large supermarkets and pharmacies stay open to ensure public access to essentials. In less affected areas, companies are gradually resuming operations as workers return to cities. Trading companies must implement strict protective measures to safeguard employee health.
李青林Unilever Considers Selling Lipton, the World's Largest Tea Company
Unilever announced its Q4 and full-year 2019 results, with Q4 growth at a decade low of 1.5%, leading to a slight miss on full-year expectations. The company has begun a strategic review of its global tea business, potentially selling its tea operations, which generate €3 billion in annual sales, as part of efforts to boost growth.
New DistributionHow Should Distributors 'Hang In There' During the Pandemic?
During the pandemic, consumption has slowed, and distributors who had hoped to profit from the Spring Festival peak season are now under enormous pressure. How to get through this difficult time? What should they do? To this end, New Distribution invited Mr. Li Hongquan, a marketing executive at an FMCG group, to discuss what frontline distributors should do and what to pay attention to during the pandemic. First, frontline distributors, especially those in alcoholic beverages and dairy, are certainly greatly affected. Consumers staying at home is the greatest contribution to the country, and as a result, our distributors are panicking...
李红权XX Food Co., Ltd. Emergency Response Plan for the Novel Coronavirus Pneumonia Epidemic
Small and medium-sized enterprises that have not experienced SARS can use this template and further refine it. XX Food Co., Ltd. has formulated this emergency plan in response to the severe novel coronavirus epidemic: establish an epidemic emergency leading group, organize all departments to carry out epidemic prevention, and delay the 2020 start date to February 10.
New DistributionThe Most Comprehensive | Ten Strategies for FMCG Manufacturers in Response to the Epidemic
The epidemic has caused significant losses in the FMCG industry, but the fundamentals remain unchanged. This article provides ten strategies for dealers to cope with challenges such as inventory backlog, cash flow shortages, and communication with manufacturers.
赵波A Self-Rescue Guide for Trading Companies Resuming Work Amid the COVID-19 Outbreak
During the epidemic, consumption has slowed, and distributors who had hoped to boost sales during the Spring Festival peak season are now under immense pressure. How to get through this difficult time? What should be done? To this end, New Distribution invited seasoned FMCG industry expert 'Old Pan, the Sugar Water Seller' to discuss how distributors can effectively pace their work after resuming operations during the epidemic. This article elaborates on the work arrangements and plans for distributors after resumption from four perspectives: personal, employees, customers, and contingency plans.
卖糖水的老潘Hang in there, distributors! There are more solutions than difficulties...
During the Chinese New Year, the coronavirus outbreak has severely impacted FMCG distributors, especially those dealing in gift products. This article analyzes the impact on different categories, offers practical strategies to mitigate losses, and calls for manufacturer support and channel cooperation to overcome the crisis together.
澄韵Unreasonable Performance KPIs: The 'Original Sin' of a Problematic Market!
A discussion with two provincial managers about their personnel incentive plan for a new product reveals that while it worked initially, it now fails due to lack of authenticity, fairness, and tier-specific standards. The article outlines five core principles for effective incentives: authenticity, fairness, differentiated standards by level, non-monetary incentives, and advance incentives.
海游From 0 to $10 Billion: How Did Luckin Coffee Create Its Business Miracle?
Over the past two years, Luckin Coffee has been the most controversial brand in the retail industry. It boldly benchmarked against Starbucks at its inception, drew criticism for 'ambush marketing,' completed its IPO in 18 months, breaking the record for the shortest time to list in the U.S., and gained 40 million transacting users within two years, all linked by data. In less than three years, it opened 4,910 stores, 600 more than Starbucks, which has been in China for 20 years. This article re-examines Luckin's brand-building strategy, its shift to an intelligent retail platform, and its use of Focus Media for brand saturation.
New DistributionEight Strategies to Expand Your Market!
Looking at the overall situation in traditional industries, distributors are pondering how to make big money and expand their market coverage. However, due to differences in products, target markets, resources, and capabilities, different market development strategies are needed. This article outlines eight strategies, including the snowball, mushroom picking, and rural-encircling-city approaches, to help distributors effectively expand their markets.
师顺宽With 20,000+ New Products Annually in the FMCG Market, Is Speed Alone Enough for Food Innovation?
In an era of rapidly changing consumer trends, companies are racing to innovate and launch new products. According to Nielsen, over 20,000 new products emerge annually in China's FMCG market, contributing RMB 17 billion in sales and accounting for 46% of FMCG growth. However, new products are surviving for shorter periods, averaging less than 18 months, and FMCG companies globally waste over $4 billion on unsuccessful launches.
FBIFYijiupi Partners with Global Snack Giant Mondelez, Sales Up 500% in 3 Months
Recently, Yijiupi and Mondelez executives met in Shanghai to review 2019 business and plan 2020 cooperation. Nick Zhou, Mondelez's Sales Development Operations Director, noted that three years of EB2B business has accumulated operational experience and they will continue to explore more efficient distribution models. Tao Guangya, Mondelez's B2B channel head, said that since officially joining Yijiupi in September 2019, sales have grown 500% year-on-year, and they will deepen cooperation in promotions, store penetration, and data sharing.
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