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The Five-Character Scripture for Dealer 'Small Bosses': Nurture, Support, Activate, Stabilize, Adapt
A stable team of small bosses is key to the success of a partnership model. Only by continuously delegating distribution rights can the initiative of frontline workers be fully unleashed, which is the only way to address both symptoms and root causes in today's competitive environment.
高级研究员 海游How a Post-90s Second-Generation Distributor Achieved 200 Million in a 700,000-Population County in 6 Years
This article explores how a distributor in a county with a permanent population of 700,000 in Xuzhou achieved remarkable success, growing sales 100-fold in six years and opening six large supermarkets in just one year. It highlights the key strategies of team building, digitalization, and performance-based incentives, offering insights for traditional distributors seeking transformation.
New DistributionThree Squirrels and Olam Group Joint Venture Ushers in New Chapter! Expected to Start Production in August!
Amid fierce competition, the real battle lies in supply chains. Three Squirrels has taken new steps in supply chain construction by forming a joint venture with Olam Group, aiming to leverage international operations and manufacturing advantages. The new company is expected to begin production in August.
勾勾The Frenzied Goat Milk Market Is Far from a Bull Market
The rapid growth of goat milk in recent years has raised market expectations, leading to continuous expansion of upstream production capacity, while downstream consumption has been lackluster over the past three years, unable to absorb the large volume of upstream supply. The imbalance between supply and demand, coupled with price wars, has led to a rapid spread of price cuts. The goat milk powder market has already seen a wave of price reductions, and industry insiders predict that the price war will be difficult to curb in the short term, with this year being a cold winter period.
青翎8 Areas Poised for Rebound Growth in H2 2023
2023 marks the year when the impact of the pandemic recedes and economic order gradually returns. In H1, China's macro economy showed clear recovery growth, characterized by a 'bottoming out and rebounding' trend. Looking ahead to H2, the Chinese economy is expected to continuously improve market expectations and move towards 'expansionary growth'. Through the consumer barometer of Focus Media's elevator screens, many industries have shown huge rebound potential. Among them, 8 areas are most likely to achieve contrarian breakthroughs and rebound growth in H2. The health and nourishment sector continues to rise, and pharmaceuticals and medical devices face enormous opportunities.
New DistributionXunlong Energy Wins Innovation Brand Award: How Plant-Based Beverages Are Leading the Category Trend?
With the rise of health and green consumption trends, diversified consumption scenarios, and increasingly detailed consumer demands, more consumers are paying attention to product ingredient sources and efficacy, seeking products that can empower physical health. Therefore, ingredient innovation and developing health-enhancing products are becoming trends in the food and health industry. The launch of Xunlong Energy has opened new ideas for innovative development in the beverage market.
New DistributionHow Can System Suppliers Achieve a Soft Landing for Enterprise Digital Transformation?
Only by understanding the industry and the enterprise can system suppliers provide customized processes and outcomes. This article discusses the importance of product, method, and tool integration, field research, diagnosis, and systematic implementation for successful digital transformation in the FMCG sector.
高级研究员 海游From a Mom-and-Pop Shop to a Hundred-Person Team: How Can Distributors Maximize Their Team's Strengths?
Most 'outstanding people' are not generalists but specialists. During market research for a multi-billion-dollar company, the author visited distributors in several provinces and found that many had grown from small family operations into large teams. This article shares insights on evolving from a 'gang' to a 'team' to an 'organization,' effective motivation strategies, and how to maximize team strengths.
高级研究员 海游618 Success Stories Abound: How Tsingtao Beer, a 120-Year-Old Brand, Stays Forever Young
As consumption recovers in 2023, the Chinese FMCG market is returning to positive growth. During the 618 shopping festival, Tsingtao Beer achieved top sales on major e-commerce platforms, driven by product innovation, multi-channel strategies, and marketing campaigns that resonate with young consumers, demonstrating how a century-old brand can maintain vitality.
青山依旧Where Can Bestore Find Its Next Source of Growth?
Bestore built a national premium snack brand through stores, e-commerce, and marketing, but investor exits and weak operating economics exposed the difficulty of sustaining premium positioning in a fragmented, low-barrier category.
New DistributionA Post-85s Entrepreneur Running a Trading Business with Over 100 Million in Sales, Representing Brands like Baixiang and Wolong
Insight into consumer changes and diversified business development. Author: Zhou Qun; Proofreader: Gou Gou; Layout: He Wen. In recent days, chatting with distributors, a very interesting topic came up: whether the distributor business has continuity. The distributor's answer was affirmative, because as can be seen from manufacturer meetings, many of those seated now are young people. Whether it's starting a business or inheriting one, as long as young blood continues to join, it shows that this business still has continuity. While preparing the 'New Distribution·Distributor Member Club', New Distribution visited many distributors...
周群From Zhang Yixing's Delicious Exploration: How Master Kong Builds Endogenous Momentum for Brand Growth!
A food brand's long-term market success hinges on maintaining great taste and quality while winning over consumers across generations. Master Kong, an industry leader, recently invited its spokesperson Zhang Yixing to its Hangzhou factory for an innovative micro-variety show, giving consumers a transparent look at its modern production lines and hardcore technology, thereby reinforcing its 'China's Good Taste' and 'Safe Quality' brand image.
桑榆仁Is a Larger Distribution Quantity Always Better? How Should It Be Managed?
Some companies emphasize product distribution rate and market presence, believing that achieving 100% distribution is the key to retail success. Others focus only on key outlets and oppose high distribution rates, considering them uneconomical and costly. How should we view distribution rate correctly, and how should we handle several relationships in distribution operations? Properly manage the relationship between 'outlet quantity' and 'outlet quality'. Although distribution rate is very important, attention must also be paid to the balance between outlet quantity and quality. If distribution rate is blindly pursued excessively, it will increase sales costs, waste resources, and affect the concentrated investment in A and B class key outlets.
New Distribution3-Yuan Mineral Water Creates Another Billionaire
The water business may seem unremarkable, but it is highly lucrative, having produced several billionaires, from Wahaha's Zong Qinghou in the past to Nongfu Spring's Zhong Shanshan today. Less known is that behind Ganten, the leader in the natural mineral water market, stands another billionaire—Zhou Jingliang, known as the 'Father of China's Packaged Water.'
让商业更具价值Super Tobacco & Alcohol Stores, Super Profitable
Due to the nature of my work, I frequently travel for market research, and a key way to gather effective market information is by chatting with terminal store owners. Many have asked me how to succeed in the tobacco and alcohol store business, so I'm sharing my thoughts here. According to Tianyancha data, there are about 2.95 million such stores in China, facing intense competition and high saturation. As I often say, 'Previously it was an era of pioneering; now it's an era of grabbing meat,' meaning the industry is undergoing consolidation and reshuffling, what is now called high-quality development.
朱朝阳Tang Binsen's Anniversary Speech: Withstood Inventory and Other Pressures, Learning from Huawei in Organization
On Children's Day, Genki Forest held its seventh anniversary celebration at its headquarters. Founder Tang Binsen called the past year the company's 'coming of age,' disclosing performance progress and reflecting on past issues, including channel inventory pressure and organizational adjustments.
杨亚飞Why Is Your Distributor Team "Half-Dead" and How to Revitalize It?
Focusing on process metrics for distribution and sell-through, motivating distributor cooperation and employee enthusiasm is key to both treating symptoms and root causes.
高级研究员 海游Six Reductions in Two Years: What's Wrong with Bestore?
Bestore has been reduced again. Recently, Bestore was significantly reduced by Capital Today, an early institutional investor that had accompanied it for over a decade, pushing the snack giant into the spotlight. Besides Capital Today, Hillhouse Capital has also made multiple clearance reductions over the past two years. Frequent selling by investors has raised concerns about Bestore's growth prospects. Indeed, apart from investors leaving, Bestore's performance has not improved for years. According to financial reports, Bestore's revenue in 2022 was 9.44 billion yuan, a year-on-year increase of 1.24%.
向真The Post-90s Distributor Boss Who Dares to Share Profits
The previous generation of distributors believed that 'cheap' was important, while the younger generation believes that 'feeling cheap' is important. This article profiles three post-90s distributor bosses who have achieved remarkable growth through bold profit-sharing, continuous learning, and focused strategies.
袁来Dealer Business Strategy: Build Strong Fortresses, Fight Stubborn Battles
Dealers must shift from relying on external dividends to internal growth by re-conquering terminals, starting with grabbing floor displays and shelf space. The key is to increase efficiency first, then reduce costs, by adjusting sales incentive structures and focusing on multi-brand category management.
袁来「Dealer Membership Club」Officially Launched: Building a Business Evolution Community for Dealer Bosses!
Since April 2018, New Distribution has been visiting dealers across the country, both in person and online, covering various categories such as snacks, condiments, daily chemicals, beverages, frozen foods, beer, and dairy. The conversations have centered on business management, from how some dealers achieve sales of over 100 million yuan to how others maintain net profit margins of 8%-10%. The Dealer Membership Club is now officially launched to bring together dealer bosses with a strong willingness to learn and exchange ideas, creating a high-quality community for in-depth business discussions.
New DistributionReturning to Offline: The Battle in Township Markets Heats Up—How Can FMCG Manufacturers Get Involved?
As the market moves down, township markets are becoming key arenas for FMCG manufacturers to boost sales and profits. However, township consumers' mindsets differ from those in first- and second-tier cities, posing significant challenges for manufacturers. This article addresses the channel layout in township markets, covering efficient service to outlets, resource allocation, motivating distributors, and building distributor networks.
高级研究员 海游How AI Technology Achieves the 'Normalization' of Outlet Authenticity Verification?
Verifying the authenticity of outlets is part of the digital transformation of offline distribution channels for FMCG companies. However, traditional 'database collision' verification methods have shortcomings in ensuring authenticity. To address this, Baidu has developed a 'Four-in-One' solution to improve verification accuracy and reliability. In this context, Liu Xiaobin, head of FMCG at Baidu ACG AI Platform Department, introduced the deficiencies of traditional verification methods, the specifics of the 'Four-in-One' solution, and its positive impact on refined operations. The following is Liu Xiaobin's speech...
柳小玢Lessons from the Viral Success of Zibo Barbecue for the FMCG Industry
The sudden popularity of Zibo barbecue was not accidental but the result of years of groundwork, following the pattern of online public opinion: incubation, formation, and diffusion. FMCG brands can learn from this in brand communication, focusing on strategic consistency, tactical alignment, and the density and form of communication, as well as in consumer experience, truly putting consumers first by addressing their real needs and expectations.
高级研究员 海游