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3961 articles · Page 158 of 166
The Way for Distributors and Professional Managers to Get Along
A distributor asked why a professional manager he trusted left after less than three months. This article analyzes the management issues in distributor enterprises, the reasons for the difficult relationship between distributors and professional managers, and offers advice on how both parties can work together harmoniously.
New DistributionWithout Implementation, There Is No Execution
Many companies struggle with well-designed processes and systems that fail to take root. The key is not just execution but effective implementation. This article introduces a nine-step method for successful implementation, emphasizing the importance of ownership, training, piloting, and continuous improvement.
蒋伟良Motivating a Team to Achieve Greatness Like Qin Shi Huang
This article explores how Qin Shi Huang's military reward system, which granted land, titles, and freedom for enemy kills, motivated soldiers and led to the unification of China. It draws parallels to modern business, using Midea Group as an example of how strong incentive systems can drive success and employee motivation.
刘拓The Secret Weapon That Established Master Kong's Market Position
Master Kong, having invested in mainland China since September 1988, has achieved remarkable success through over 20 years of effort, including the top market share in instant noodles and tea beverages, and the top share in mineral water in 2009. The key to this success is a comprehensive marketing method, with 'channel intensive cultivation' being the most important strategy.
王冠群How Should Distributor Bosses Give Bonuses to Employees?
This article outlines four principles and three combinations for distributor bosses to effectively distribute bonuses to employees, emphasizing timely, public, cash-based, and well-publicized rewards, as well as balancing open and private incentives, fixed and flexible amounts, and short-term and long-term rewards.
New DistributionEffective Channel Flattening Measures
This article discusses three typical measures for distributors to flatten their distribution channels, including binding second-tier distributors to reach terminals, terminal alliances, and self-built chain terminals, along with the conditions and timing for successful flattening.
New DistributionHow Can Distributors Enhance Their Core Competitiveness?
Many distributors have been in the business for over a decade, yet still operate with a small team and a tiny store, while newcomers have already achieved great success. The key to success lies in market insight, network control, internal management, and ambition. This article discusses how distributors can improve their core competitiveness.
New DistributionA True Boss Only Does Three Things: Financing, Hiring, and Drinking Tea
A reminder: click the up arrow to follow 'FMCG Distributor Professional Consulting' for more marketing and distributor management insights. Most bosses are busy and rarely seen, but true entrepreneurs are 'idle' because they focus on three key tasks: financing, hiring, and drinking tea. Companies that die suddenly, regardless of size, often do so due to cash flow disruptions. The first priority for entrepreneurs is financing.
New DistributionIn the Market, How Can High Prices Beat Low Prices?
In terminal training classes, many students ask: 'Teacher, many merchants now sell products at low prices through promotions. If we don't adjust our prices, we end up being passive. What should we do?' This article explains through cases that high prices often beat low prices in the market, and discusses the marketing principles behind pricing strategies.
柳叶雄The "Four Modernizations Project" — Forging High-Efficiency Execution in Marketing Teams
Based on consulting experience with multiple companies, the author finds that marketing teams with strong sales performance are always those with sound strategies and thorough execution. In China's highly competitive market, growth speed is key to survival for SMEs, and marketing team execution is the core of that speed. The article introduces the "Four Modernizations Project" — goal visualization, method clarification, process tracking, and result presentation — as a tool to build execution capability, illustrated with a case of 50% sales growth.
New Distribution5 Small Habits to Help You Become an Excellent Communicator!
This article offers five practical habits to improve workplace communication, such as replacing 'but' with 'maybe,' sticking to facts, avoiding positional defense, using silence strategically, and actively engaging with others' perspectives. These tips aim to help professionals communicate more effectively and build better working relationships.
New DistributionProfessionalizing Distributor Team Management: A Key Weapon for Channel Success
In the battle for terminal channels, beyond brand pull, the quality and professionalism of frontline sales staff determine success. Extensive, laissez-faire management leads to lukewarm markets and stagnation. Only professional people doing professional work can drive market development and healthy, orderly growth, especially for FMCG companies with short shelf lives, numerous brands, intense competition, and frequent promotions.
New DistributionHow to Control Promotion Costs in Retail Stores?
Promotions cost money, and suppliers naturally want to spend less while achieving the best results. However, since retail promotion resources are scarce, stores try to raise the 'threshold' for promotions to extract more benefits from suppliers. This article discusses strategies such as 'limiting' and 'swapping' to control promotion costs, along with negotiation tactics for suppliers dealing with large retailers.
New DistributionEight Key Checks for Small and Medium Distributors' Internal Management
Most distributors work on the front lines year-round, like mountain-bandit 'warriors.' Many small and medium distributors are versatile, handling delivery, payment collection, negotiation, and unloading, often doing the work of several people. However, to elevate their business level, they must focus on team management, not just opportunities and environment.
方刚How Marketing Professionals Can Manage Themselves
Self-management is a crucial topic for modern marketing professionals, involving self-discipline and behavioral habits. This article shares practical methods for self-management, time management, customer management, and financial management to help marketers work efficiently and achieve success.
New DistributionHow Should Bosses Delegate Authority?
Delegating authority is often compared to flying a kite—one must be willing to let go, dare to release, keep it high, maintain a strong line, and reel it in and out freely. However, delegation in business is far from easy, and many bosses are tormented by this unspoken pain. Common difficulties include fear of delegating, not knowing how to delegate, and issues such as unclear authority and responsibility, mismatched systems, lack of process control, and reluctance to use delegated power. To delegate effectively, managers should follow ten key principles, including setting clear performance indicators and deadlines, providing support, and reviewing after delegation.
New DistributionReforming the 'Mercenaries': Refined Commissions and Contracting
This article addresses common problems in distributor sales teams, such as low efficiency and high costs, and proposes solutions ranging from refined commission systems to a full contract system, with preparations and precautions outlined.
New DistributionMethod or Excuse? If You Want It, No Goal Is Unreachable!
In 1953 Copenhagen, a young firefighter named Erich receives a call from a woman who is bleeding and cannot stand. Despite having no address, he devises a clever plan using fire trucks and loudspeakers to locate her by the light in her window, ultimately saving her life. The story illustrates that where there's a will, there's a way—if you truly want to do something, you'll find a method; if not, you'll find an excuse.
New DistributionTeach You How to Close Deals and Push for Orders, One Move at a Time! 20 Moves in Total!
This article provides 20 practical techniques for closing deals and pushing for orders in the FMCG distribution business, emphasizing the importance of understanding customer psychology, building trust, and using strategic persuasion to overcome objections and secure commitments.
New DistributionWhy Are Employees Not 'Loyal' to Their Companies?
A story about a loyal dog named Tom who finds a job despite lacking skills and education, prompting a discussion on why employees are not loyal to companies. The article argues that loyalty should be directed towards one's profession, abilities, and responsibilities, not just the employer.
New DistributionDistributors, Do You Know How to Develop an Effective Performance Appraisal?
Distributors often struggle with unclear job responsibilities and a lack of performance appraisals, leading to inefficiency and high turnover. This article provides five practical strategies for establishing a robust performance management system, including team-based cooperation, tailored assessment criteria, rewards beyond sales, regular training, and offering equity to key staff.
New DistributionWei Qing: As a Leader, What Should You Look at in the Market and How? Five Steps for Terminal Inspection!
This article outlines a five-step process for terminal inspection in FMCG distribution, emphasizing preparation, customer service, honesty checks, competitive comparison, and in-store execution review. It guides managers on what to examine and how to address issues systematically.
魏庆How Major Distributors Can Avoid Being Betrayed by Manufacturers and Slaughtered Like Meritorious Officials
Major distributors are like a piece of meat on the manufacturer's chopping block, used when hungry and cut when full. This article presents three case studies of distributors who successfully countered manufacturers' attempts to sideline them, and offers strategic advice on how to avoid being 'killed' by manufacturers.
New DistributionManagement Tips for 7 Types of Difficult Employees
Leaders are bound to fail without the response of followers, yet leaders and followers often struggle to stay in sync. This article offers management strategies for dealing with seven types of difficult employees, such as those with strong personalities, those susceptible to external temptations, and those who talk more than they act.
New Distribution