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Countdown: 7 Days! Unilever, Snow, Vanguard, Uni-President, Mengniu, Hengan, Lee Kum Kee, Genki Forest, Samyang, Bottle Planet and More Gather in Shanghai for a Grand Event!
The 2025 7th China FMCG Conference, 5th China FMCG Retail Innovation Conference, and 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. With over 100 industry leaders sharing insights, the event features main forums, parallel sessions, and exclusive SVIP meetings, alongside the release of exclusive industry reports.
New DistributionBreaking Through in the Light Wellness Track: Panpan Beverages and Yonghui Superstores Collaborate for Success
Young consumers are embracing traditional Chinese wellness drinks, a market that grew over 350% in 2023. Panpan Beverages, through its sub-brand Shennong Henmang, has partnered with Yonghui Superstores to launch customized products like Coix Seed Seven-White Water and Jasmine Five-Flower Tea, leveraging supply chain synergy and data-driven selection to stand out in the competitive 'light wellness' category.
杨玉琳How Joyoung Repositioned Soy Milk Powder for Everyday Nutrition
Joyoung moved soy milk powder beyond the breakfast occasion by combining familiar plant protein with low-sugar demand, convenient nutrition, ingredient innovation, and coordinated online and offline distribution.
New Distribution9 Days to Go! Unilever, Snow, CR Vanguard, Uni-President, Mengniu, Hengan, Lee Kum Kee, Genki Forest, Samyang, Bottle Planet and More Gather in Shanghai for a Grand Event!
The 2025 7th China FMCG Conference & 5th China FMCG Retail Innovation Conference & 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', is 9 days away. Scheduled for August 19-21, 2025 in Shanghai, the event will feature 100+ industry leaders, multiple forums, and exclusive reports.
New DistributionCountdown: 10 Days! Unilever, Snow, CR Vanguard, Hema NB, Uni-President, Mengniu, Hengan, Lee Kum Kee, Bottle Planet, Genki Forest, Samyang and More Gather in Shanghai for a Grand Event!
The 2025 7th China FMCG Conference & 5th China FMCG Retail Innovation Conference & 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', is 10 days away. Scheduled for August 19-21, 2025 in Shanghai, the event features 100+ industry leaders, multiple forums, and exclusive reports, bringing together 2500+ FMCG elites from brands, retailers, and distributors.
New DistributionThe Trend of 'De-branding' Emerges in the FMCG Industry
A founder recently asked if I had seen any promising new FMCG brands this year. I replied that I hadn't seen a single one, but some white-label products seemed viable. Over the past year, branding in China has suffered a catastrophic setback, with the budding brand-building efforts of previous years not only extinguished but also giving way to a trend of 'de-branding'.
戚特Prices Rising Now! 2,500+ FMCG Peers Gather in Shanghai: Latest Trends, Channels, and Strategies All Here!
With overcapacity, shrinking old demand, and booming new demand, brand owners, distributors, and retailers must abandon zero-sum thinking and jointly build a new supply system, or they will fall behind in the fierce battle for customers. Growth is not achieved through involution but through accurately and swiftly acting on trends. The 7th China FMCG Conference and related events will reveal where new demand lies, its characteristics, how to capture it, and how to build a new supply system, along with the evolving roles of manufacturers, distributors, and retailers.
New DistributionNot Sugar, Not Fizz, Only Fine Tea Aroma: Mei Jiang's Exclusive Interpretation of Xiao Guan Tea's Logic in Entering the Sugar-Free Tea Market
China's tea industry has long faced the awkward reality of having culture and categories but lacking true brands. Against this backdrop, Xiao Guan Tea, founded in 2016, broke through with 'modernization of whole-leaf tea' and standardized small-can packaging. In May this year, it launched 'High-Aroma Sugar-Free Tea' beverages, sparking industry attention. In an exclusive interview with New Distribution, Mei Jiang, Vice President and General Manager of Marketing Center, explained the logic behind this move: not following beverage trends but applying 'tea logic' to create a modern expression of traditional tea culture, aiming to make good tea accessible to more people in daily life.
杨玉琳"Megabrands × Mega Platforms": In Times of Change, Budweiser China and Distributors Build a Resilient Growth Path
In the first half of 2025, New Distribution visited over a hundred distributors and observed that the distributor community is generally in a state of confusion. In the past, distributors built moats for local distribution networks through deep cultivation of regional markets. But today, channel fragmentation, declining offline store traffic, and low-price competition have brought increasing uncertainty to distributors' businesses. This trend is especially evident in the alcoholic beverage market, where market stratification and demographic segmentation are widening demand differences. In this context, Budweiser China's "Megabrands × Mega Platforms" strategy, which leverages brand power and platform resources to empower distributors, offers a systematic response and a sustainable growth path.
AsherNew Demand Forces Dealer Transformation: Where Is the Future Path?
The 7th China FMCG Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. As old demands based on survival and safety shrink, new demands for happiness, individuality, social interaction, and values are booming, driving a revolution in the supply system. The conference will gather key players in the FMCG industry chain to discuss the essence, direction, and solutions for industry transformation.
New DistributionThe New Business World: The Future Landscape of the FMCG Business Ecosystem
At a critical historical juncture, the FMCG business ecosystem is shifting from brand-led to retailer-led dynamics, driven by the maturity of industrial civilization and the ongoing technological explosion of the information age. This transformation will see retailers with brand genes, a sharp decline in distributor share, and new opportunities for brands to go global.
刘春雄Discount Retail Expansion, Traditional Retail Reform, and Instant Retail Acceleration: How Should FMCG Manufacturers Respond?
The 7th China FMCG Conference and the 5th China FMCG Retail Innovation Conference & the 5th China FMCG Distributor Conference will be held in Shanghai from August 19-21, 2025. With the theme 'New Demand, New Supply', the conference will bring together key players in the FMCG industry chain to discuss the transformation of the supply system and the repositioning of retailers, distributors, and brands.
New DistributionPrice Wars and Channel Wars Are Outdated: What Is the Way Forward for FMCG Brands?
The 7th China FMCG Conference, themed 'New Demand, New Supply,' will be held in Shanghai from August 19-21, 2025, bringing together key players in the FMCG industry to discuss the transformation of supply systems and the repositioning of retailers, distributors, and brands under new production relations.
New DistributionPrecise Placement of Multiple New Products: Master Kong Breaks the Homogenization Dilemma in the Beverage Market through Category Innovation
The current beverage market is trapped in an awkward situation: many new products, but few truly innovative ones. Packaging, flavors, and functional selling points are highly homogenized, leaving consumers unable to taste differences and distributors unable to command premium prices. Amid this industry-wide 'collective sameness,' Master Kong has launched over a dozen new products in the first half of the year, spanning health drinks, functional water, and vitamin fruit juice beverages, earning overwhelmingly positive reviews and signaling a shift toward category innovation.
张雨薇Shanghai in August | Annual FMCG Industry Event: Trend Insights and Practical Sharing
The 7th China FMCG Conference, themed 'New Demand, New Supply', will be held in Shanghai from August 19-21, 2025. It addresses the deep restructuring of China's FMCG market, where traditional channels shrink while niche segments grow, and explores how to rebuild growth paths through new demand and supply systems.
New DistributionFrom Stabilizing to Breaking Through: How Lee Kum Kee Turns 'Profit Protection' into a Strategic Edge?
At the commercial crossroads of 2025, competition in the existing market is intensifying, and the exploration of incremental space is uncertain, prompting even seasoned distributors to tighten their defenses. As channel sales shift from 'enclosing land' to 'intensive cultivation,' the era of relying on 'stockpiling goods' and 'activity bombardment' to drive growth is becoming history. According to the '2023-2024 China FMCG Distributor Operating Conditions Survey Report' released by New Distribution in August last year, 48.7% of surveyed distributors saw revenue decline, and 63.2% saw profit decline.
New DistributionHow Mingren Built a Brand–Distributor Community of Shared Interests
Mingren's distributor model combines stable supply, protected economics, joint responses to competition, and co-created local-market programs—a practical alternative to purely transactional channel relationships.
New DistributionNew Marketing Trends: Life and Emotion as New Breakthrough Points
Marketing is undeniably effective in the FMCG industry. In 2024, Chagee invested a staggering 1.1 billion yuan in marketing, significantly boosting its brand awareness. At the FBIF expo, a beverage brand founder revealed that consistent exposure on social media and offline channels increased their product's order rate by 10% compared to competitors. Today, the consumer industry is polarized between extreme pursuit of practical value and cost-effectiveness, and extreme pursuit of emotional value. Brands are increasingly seeking deep emotional connections with consumers, becoming their 'spiritual substitute' or 'life partner', which is seen as the fastest and most stable path to consumer loyalty.
方歌Children's Milk Market 'Consumption Upgrade': What Makes Future Star Zhuanhu Catch the Eyes of New-Generation Parents?
As post-90s and post-95s parents become the mainstream consumers in the children's market, their demands for children's milk have shifted from basic nutrition to health, functionality, and specialization. Future Star Zhuanhu, a pioneer in age-specific nutrition milk, launched its HMO-containing liquid formula for children aged 3+, aiming to fill the gap in the market and win over new-generation parents with its scientific formula and precise positioning.
汪海Second-Generation Succession: Lifeline or Death Knell?
As the second generation takes over leading Chinese food and beverage companies, a wave of turmoil has erupted—from Zong Fuli's turbulent reign at Wahaha to the Wan brothers' feud at Shuanghui, and from Dali's Xu Yangyang's aggressive reforms to Jinmailang's management exodus. This article examines the systemic challenges and strategic dilemmas facing these heirs, highlighting the clash between traditional channel-centric business models and the new generation's focus on digital traffic and innovation.
渔火Chinese-style health drinks go viral, with a 10-billion-yuan track and fierce competition among new products
Chinese-style health drinks, such as red bean and coix seed water, are gaining popularity among young urban professionals as a convenient way to maintain health. The market is expected to exceed 10 billion yuan by 2028, with major beverage companies and new retail platforms entering the fray.
零售商业评论China's Offline Beer Market in 2024: Four City Archetypes and One New Channel
Research covering nearly 4,500 comparable beer distributors and 177 cities shows a contracting but highly differentiated market, with premiumization, service quality, and discount stores creating selective growth.
New DistributionMajor Shakeup in China's Dairy Industry: Farms Dumping Milk and Culling Cows, Yili and Mengniu Slow Down, the Golden Era Is Over
Over the past year, China's dairy industry has sent a clear signal: transformation is imperative. On the demand side, the performance of the two dairy giants has sounded the alarm. Domestic leader Yili experienced its first revenue decline in nearly 20 years in 2024, while Mengniu also saw a double-digit drop. The core issue lies in the liquid milk business, with statistics showing that Yili and Mengniu each saw sales in this category decrease by about 10 billion yuan—a figure nearly equivalent to the annual revenue of a second-tier dairy company. Meanwhile, the supply side is also under pressure. Since 2023, farms have frequently reported incidents of dumping milk and culling cows, directly due to raw milk prices falling to a 15-year low, severely impacting farm operations. Weak demand and oversupply are forcing rapid structural transformation across the entire dairy industry.
刘颖Coconut Beverage Market on the Verge of Change: The New Wave Pushes the Old
Coconut tree Group and Huanlejia, once dominant players in the coconut beverage market, are now facing growth stagnation. Huanlejia's 2024 annual report shows a 3.53% revenue decline and a 47.06% profit drop, with its flagship coconut juice revenue falling 3.66%. In Q1 2025, the decline widened, with revenue down 18.52% and net profit down 58.27% year-on-year. Meanwhile, new entrants like Qinglan, Chanbao, and KOKO Coconut are gaining momentum with innovative products and strategies.
Aaron