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Spell Out a Future!! Have You Joined a Group Buy Today?
The article discusses the rise of group-buying e-commerce models in China, driven by platforms like Pinduoduo, JD's Jingdong PinGou, Suning's PinGou, and community group buying. It highlights the shift from traditional customer acquisition to social-based marketing and supply chain innovations such as front warehouses and pickup points, emphasizing the importance of low-cost traffic and user-driven growth.
王军iA Look at Outstanding Companies That Don't Assess Sales Performance
At a New Marketing course in January, the author noticed that three of the invited companies, and four others he knew, do not assess sales performance. This article explores why these companies, which excel in new marketing, focus on process and intermediate results rather than sales targets, and how this approach leads to success.
刘春雄JD.com and Alibaba Enter the Fray: Community Group Buying Surges—Should Traditional Retail Follow?
In 2019, hot retail topics like new retail, borderless retail, and unmanned retail have quieted down, with attention shifting to community group buying. Traditional retail enterprises are asking whether to adopt this model; the author believes it is feasible and worth pursuing, offering value in category expansion, traffic, talent, and member data.
王军Deep Dive | The Current State and Future Path of Trading Companies
Trading companies are experiencing collective panic due to their inability to adapt to market changes, stemming from a lack of innovation, regional limitations, and insufficient preparation. To survive, they must upgrade their internal management, embrace IT solutions, and focus on their core competencies rather than diversifying into unrelated areas.
何建锋Go for It! The Respected and Feared Second Tier of China's Dairy Industry
Currently, Yili and Mengniu are leading the first tier of China's dairy industry, while Bright Dairy leads the second tier, which has rapidly absorbed three new members: Junlebao, Feihe, and H&H Group. This is the most exciting phase in the modern history of China's dairy industry, with the first tier striving for 100 billion yuan and the second tier breaking through 10 billion yuan.
张志伟Reflections on Digital Yili for Consumer Goods Companies
In September 2019, Yili launched its 'Huntianyi' system, which uses digital analysis to predict market trends and assist in retail network planning. Internally, Yili also developed an MES system to build a digital factory, achieving refined, transparent, and efficient management. This shows Yili's early planning and action for the digital era, offering insights for consumer goods companies.
谭长春Nielsen: China Consumer Confidence Index for Q4 2018 Released, Post-90s Generation Becomes Main Consumer Force | Data Reading
On January 23, Nielsen released its China Consumer Confidence Index report for the fourth quarter of 2018, showing the index at 113 points, up 1 point from 112 in the previous quarter, indicating steady growth. National Bureau of Statistics data shows Q4 GDP growth of 6.4% and 2018 GDP growth of 6.6%, achieving the expected target of around 6.5%, laying a solid foundation for the rise in consumer confidence.
New DistributionExclusive | Latest Inventory of National Community Group Buying Platforms in 2019!
Despite the capital winter, community group buying remains red-hot, attracting more entrepreneurs and investors. According to incomplete statistics from New Distribution, 27 companies in this field have received funding totaling nearly 3 billion yuan, with players from offline retail, fresh supply chain, and local services entering the fray.
新经销刘少德In-depth | In the Second Half of the Snack Food Competition, How Can the 'Online + Offline' Model Break Through?
Enterprise growth follows three stages: from rapid growth driven by market dividends, to transformational growth driven by management and leadership, and finally to product and model growth driven by innovation. The snack food competition has undoubtedly entered the third stage. In 2018, snack food brands took more frequent actions than ever before. Bestore fully upgraded its brand image; Be & Cheery upgraded its packaging; Three Squirrels grandly launched 11 new products before Double 11. As internet traffic dividends level off and online and offline merge, we can see brands facing changes in the consumption environment. For snack foods, the second half of the competition is just beginning.
大V酱Year in Review | Nice Group, Yunnan Baiyao, Saky and Other Major Events in the Daily Chemical Industry in 2018
This article reviews major events in China's daily chemical industry in 2018, including Nice Group's internal turmoil due to its contracting system, Yunnan Baiyao's controversy over its toothpaste ingredients, and Saky's successful foray into electric toothbrushes.
纳兰醉天New Distribution Zhao Bo: Channel Transformation in the Next Decade: Intermediaries Remain, but Most Distributors Will Disappear!
At the '2019 New Year Marketing Course' co-hosted by New Distribution and Teacher Liu's Forum on January 12-13, Zhao Bo, founder of New Distribution, delivered a keynote speech titled 'Speculations on New Marketing and New Channel Digital Transformation in the FMCG Industry.' This article compiles his insights on channel transformation. Key points: 1. No existing distributor function is irreplaceable; 2. Distributors have only existed in China for about 30 years; 3. Retail scenarios are increasingly fragmented and diverse, but distributors lack basic digital service capabilities; 4. Visibility, online presence, routing, agility, rapid response, and financialization are the basic requirements for the new supply chain in the new retail era.
赵波The Direction of Marketers' Efforts in the Next Decade
This article summarizes clues from 2018 to predict long-term trends, arguing that while annual summaries often stoke anxiety, the essence of marketing remains unchanged. It highlights the shift from traffic and brand logic to consumer operations, citing examples like Tsutaya Books and Alibaba's initiatives.
酸奶哥肖恩There Is Always a Transformation Model for You to Benchmark
2018 was a year of anxiety for traditional enterprises, but 2019 will be a year of divergence as transformation models mature. Enterprises now have three choices: continue waiting, explore in anxiety, or benchmark against successful models. The article outlines new retail and new marketing models for various business types and announces a forum to help enterprises find their benchmarks.
刘春雄The "Mengniu Faction" Unites Under One Banner
Regarding Mengniu's takeover of Shengmu, I disagree with the notion of 'rescue' or 'salvation.' The capital market is always about interests, not chivalry. However, this move confirms an unwritten rule: the old Mengniu people who followed Niu Gensheng often return to Mengniu after their second ventures. This trend gives hope to Mengniu-affiliated companies like Saikexing, Zhongding, and Tianmu, but they need strategic adjustments to attract Mengniu and secure a good price.
乳业专业优质媒体Chinese Beer in the Era of Segmentation
The article discusses how China is in an era of market segmentation, where consumers are divided into different groups with distinct preferences. It traces the history of Chinese beer, analyzes the global beer market, and examines the current state of mainstream, imported, and craft beers in China, predicting future trends.
方刚Heavyweight: Inventory of China's Community Group Buying Platforms in 2018!
2018 was undoubtedly a special year in China's economic development history. Drastic changes in the internal and external environment made capital more cautious towards various business models, and with stricter regulation, the industry entered a reshuffling period faster. As new business forms like unattended shelves, sharing economy, P2P, and blockchain successively cooled down, the window for entrepreneurs to find new trends shortened. However, one business form attracted a large number of investment institutions due to its low entry barrier and short profit cycle, including top-tier capital like IDG, GSR Ventures, and Today Capital. This article by New Distribution reviews 100 community group buying platforms in China, analyzing their distribution and financing to provide insights.
新经销刘少德In the Era of Niche and Segmented Markets, Companies Cannot Wait: Trial and Error First, Then Trial and Success!
In the era of small trends, non-consensus, and segmented markets, the pace of change is too fast for traditional players to keep up. Companies must embrace trial and error, act quickly on small trends, and accept that consensus is no longer the basis for decision-making.
刘春雄10 Keywords to Understand Consumption in China Today
Looking back at the past year, let's understand consumption in China today through these 10 keywords. The internet never lacks hot topics, but what it lacks is a sensitive and curious heart towards them. History is about to turn a new page, whether it's the turbulent international situation or the 'cold wave' spreading on social media. Standing at the end of 2018, you see not only a rising China but also a China swept by a material frenzy. Looking back at the past year, let's understand consumption in China today through these 10 keywords.
褚伟Year-End Review | Top 10 Hot Events in the FMCG Industry in 2018
This article reviews the top 10 hot events in China's FMCG industry in 2018, including collective beer price hikes, the rumor crisis surrounding Yili's chairman, brands entering wechat business, major acquisitions in the coffee sector, strategic alliances, and industry layoffs.
New DistributionReviewing the Top 10 Business Events in China's FMCG B2B Sector in 2018: Braving the Wind, Growing Towards the Sun
Crisis not only signifies elimination but also hides infinite opportunities. Only by striving to build survival skills in the downturn can one weather the winter and grow towards the sun. Undoubtedly, 2018 was a watershed year. The dramatic changes in the internal and external environment extended like dominoes to every corner of development across industries, and no one could remain unaffected. This subtle change always evokes the 'every 8th year' curse of China's economy. Setting aside changes in other industries this year, the changes in China's FMCG B2B industry in 2018 were equally profound.
新经销刘少德Nielsen Report: Decoding the Top 10 Evolution Trends of 'People, Goods, and Places' in the New Retail Era
In 2018, China's consumer market entered a new era of transformation. Consumer confidence remains high, while discussions on consumption stratification are widespread. Rational, diversified, and personalized consumption characteristics are increasingly prominent; the dominance of big brands is being broken, with rapid iteration of brand and product upgrades; new retail is developing rapidly, with leading players emerging; traditional commerce faces invasion by innovative new species; digital empowerment of offline retail stores is maturing...
New DistributionIs New Retail Failing? | In-depth
Yonghui Superstores is divesting its loss-making new retail segment, while Hema Fresh is slowing its expansion, and traditional supermarkets are showing signs of recovery. Is returning to offline operations the way forward? How will new retail develop?
无冕财经团队10,000 Stores! Three Squirrels Founder Zhang Liaoyuan's Offline New Retail Practice | In-depth
On December 9, the 10th B-end E-commerce Study Tour organized by New Distribution visited the headquarters of Three Squirrels to observe its strategic layout and gameplay in the new retail era—Squirrel Small Stores. As a new retail venture, the "franchise" snack store model differs from traditional franchising. At the event, Three Squirrels' first employee and Chief CBO (Brand Officer) "Shu Xiaofeng" detailed the differences between the "alliance" model and traditional franchising, and expressed the mission of Squirrel Small Stores: "Make it easy to open snack stores worldwide." The goal is to open 10,000 stores.
袁来Heavyweight: 2019 China FMCG B2B Industry Forecast
Reviewing 2018, it was destined to be an extraordinary year for the FMCG B2B industry. Looking ahead to 2019, the industry will see reduced financing, accelerated full-industry-chain penetration, clearer B2B2C trends, and intensified industry consolidation.
新经销刘少德