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Weng Yinuo of Hongzhang Capital: The Future of New Brands and New Traffic
At the 2020 (3rd) China FMCG Conference, Weng Yinuo, founding partner of Hongzhang Capital, shared insights on the evolution of traffic, brand building, and DTC strategies. He emphasized that brands must adapt to fragmented media and channels, leverage category innovation, and build emotional connections with consumers to succeed in the new retail landscape.
翁怡诺Roundup | 2020 H1 Dairy Company Results: Yili, Mengniu, Nestlé, Danone Report Earnings
In the first half of 2020, major dairy companies reported mixed results amid the COVID-19 pandemic. Yili's revenue reached 47.528 billion yuan, while Mengniu's revenue fell 5.8% to 37.5335 billion yuan. Other companies like Feihe, Ausnutria, and Beingmate saw significant growth, while some regional players faced challenges.
New DistributionBoston Consulting Group (BCG): Post-Pandemic Consumption Trends, Opportunities, and Digital Brand Marketing
At the 'Digital New Infrastructure · 2020 (3rd) China FMCG Conference' hosted by New Distribution, BCG Managing Director and Global Partner Ding Jiachuan and BCG Partner Zhang Yibo discussed post-pandemic consumption trends and digital brand marketing. They highlighted that China's digital infrastructure enabled faster recovery and identified eight key trends, including increased spending by Chinese consumers, the rise of home scenarios, and the importance of O2O. They also introduced a tool developed with Tmall to quantify brand assets.
丁佳川 章一博Confirmed: Tsingtao Brewery Acquires Nestlé's Water Business in China! Will the "Water War" Landscape Change?
Tsingtao Brewery Group and Nestlé Group have jointly announced a strategic cooperation in mainland China, under which Tsingtao Brewery will acquire Nestlé's water business in China. The deal includes local brands "Dashan" and "Yunnan Spring" and equity in three Nestlé companies in Shanghai, Tianjin, and Kunming, with a licensing agreement for Tsingtao to produce and sell "Nestlé Pure Life" in China.
New DistributionExpired Food: A Neglected Retail Market Worth Tens of Billions
Imported biscuits at 9.9 yuan per box, instant noodles at 9.9 yuan per box, and lactic acid bacteria drinks at 7.6 yuan per box—these are prices a friend posted on social media. Despite the seemingly loss-making prices, some people earn millions of yuan annually from this business. This article explores the overlooked but billion-yuan market of near-expiry products, focusing on the food industry.
天涯住在十里村The Next Decade of NFC Juice: What Can It Learn from Milk?
As consumer spending rises, dietary habits are becoming more internationalized, yet NFC juice remains niche in China with only 1% market share compared to over 30% abroad. This article analyzes the current state, challenges, and growth strategies for NFC juice, drawing lessons from the milk industry's success.
FBIFE-commerce: A New Sharp Tool for Domestic Beer to Break Through the High-End Bottleneck
The domestic beer industry is entering a new era of high-end structural upgrading, with e-commerce emerging as a key channel for domestic brands to compete against imported beers. This article analyzes the high-end channel strategies of Budweiser, CR Beer, and Tsingtao, and explores other models such as specialty bars, circle marketing, dedicated teams, and high investment to overcome the bottleneck.
吴勇毅Dali + Toly Bread Only Nibbled 8% of the Share: Who Is the Future of Chinese Bread?
The Chinese bakery market is growing rapidly, with bakery products becoming the top snack category and the second-largest market globally. Despite the dominance of local giants like Toly Bread and Dali, their combined market share is only 8%, indicating low industry concentration. This article explores the development history, current innovations, and the competitive dynamics between these two leaders, as well as the challenges they face in expanding nationally.
陈峰Xiangpiaopiao Ventures into Light Meals: Is Milk Tea Losing Its Appeal?
Xiangpiaopiao, known for its milk tea, has recently registered trademarks for light meals, signaling a move into the healthy food market. The company's performance has been volatile due to seasonal factors and product singularity, and its expansion into light meals faces challenges such as low market ceiling and weak product differentiation.
钱瑜 王晓The Era of 'Star' Consumption Arrives: How Heineken® Silver™ Wins the Future!
In May of this year, world-renowned beer brand Heineken launched its new product, Heineken® Silver™. This is a high-end beer targeting young consumers with a smooth and refreshing taste, designed specifically for young people from packaging to quality, undoubtedly giving the young consumer group a brand-new choice. Videos featuring singers Boqian Ma and Tizzy T as Heineken Silver explorers were shot for the new product. Once the product hit the market, Heineken quickly distributed it through offline channels and invested substantial resources in promotion. This raises the question: why does Heineken place such importance on this new product? What impact will it have on the industry?
陈峰Revenue Stagnates: Where Does C'estbon Go Next?
C'estbon, which had maintained revenue growth for years, saw a decline in 2019. The company's 2019 social responsibility report showed revenue of 10.396 billion yuan, a slight decrease year-on-year. Revenue has hovered around 10 billion yuan for three years without significant growth. C'estbon attributes the decline to industry conditions, but insiders note that while the industry downturn is an external factor, internally, C'estbon still relies heavily on water revenue, a saturated market with limited growth potential. Despite new product launches, they have yet to form a breakthrough.
李振兴Want to Know Marketing Trends After the Pandemic? Tiger Cao, President of KMG China, Tells You
As the global partner and president of China at Kotler Marketing Group (KMG), Tiger Cao has deep marketing academic foundations and rich practical experience in international business. He has led KMG China in providing market strategy and brand strategy consulting services to over 120 companies, including Fortune 500 firms and city governments. He proposes four marketing trends in the post-pandemic era: influence marketing, agile marketing, brand activism, and relentless marketing innovation.
New DistributionWhat Will Distributors Who Survive the Next 5 Years Look Like?
This article discusses the future of distributors in the FMCG industry, arguing that digitalization is the key to sustainable growth. It outlines three types of distributors (brand, category, and channel) and explains how digital tools can be applied to internal management, external operations, and business models, with a focus on digitizing networks, products, and personnel to drive order digitalization.
袁来52 Innovation Shares, 24 Live Interpretations, 1000+ Product Decision-Makers Gather at FBIC2020 | See You the Day After Tomorrow
Foodaily sincerely welcomes you to FBIC2020, where we talk innovation through products and make friends through innovation. For friends who cannot attend due to the pandemic, our online live streaming reservation is now open, hoping to support your product innovation! We witness and advance the wave of new consumer brands together! This article shares the on-site content: 01 Conference Agenda & Speakers, 02 Innovative Products & Innovation Journey, 03 Innovation Activities, 04 Some Participating Companies, 05 Partners, 06 Online Live Streaming Channel Officially Opens...
New DistributionWho Moved the Cheese of Short-Shelf-Life Baking? — A 10,000-Word Research Report on China's Short-Shelf-Life Baking Industry
Capital has been flowing into China's short-shelf-life baking brands, with investments from Everbright Holdings, Qinglan Fund, Yunji, and Tiantu Capital. Traditional Chinese pastry brands are also reinventing themselves through cross-industry collaborations and new media channels. This report analyzes the industry's trends, the development paths of foreign and domestic giants, and explores new entrepreneurial opportunities in the sector.
三万资本吕东The Viral Zero-Sugar Drinks: Gimmick or Trend?
Different beverages use different sugar substitutes; for example, Diet Coke primarily uses aspartame, while some brands of sparkling water mainly use sucralose, erythritol, and others. Partially replacing sugar with sweeteners is a global trend. Theoretically, using sweeteners correctly according to regulations will not harm health. The sugar reduction trend in the US started over a decade earlier than in China, where the sugar-free trend is just beginning. The entire food industry moving toward low sugar, low salt, and low oil will be a major trend.
崔慧莹 黄思卓The New White Battlefield: Dairy Growth Goes Beyond Miaokelanduo
Once overlooked, 'nutrition' has become the decisive factor. Consumption upgrading can be considered from two dimensions: concept and quality. In the dairy industry, it mainly means recognizing the health value of dairy products. Objectively, domestic companies have been slow in this regard. To meet the demand of 'letting all Chinese people drink milk,' early operations and marketing focused more on brand building than on better products, gradually deviating from the core value of 'nutrition.' As consumption upgrading accelerates, consumers are shifting from brand focus to product focus, with increasing demands for nutrition.
元气酱The Soda Water Arena: Spring and Autumn Hegemony, Initial Pattern Set
If last year's soda water market merely hinted at a trend, this year's full-blown, flourishing market will surely reshape your perception of the category. Leading brands such as Nestlé, Watsons, Wahaha, Tsingtao Beer, Uni-President, Nongfu Spring, Coca-Cola, Budweiser, and Yili have entered the fray, signaling a new wave of growth. This is a stark contrast to a decade ago, when no one expected the once-ephemeral soda water category to revive so fiercely, attracting countless companies.
澄韵The Future of Live Streaming Is Not Live Streaming
A young man planned to quit his streaming career during the 2017 Spring Festival holiday, but on the third day before his planned shutdown, traffic surged unexpectedly, so he continued. That man was Li Jiaqi. Live commerce has become a trillion-yuan market, with capital, brands, MCNs, and streamers flooding in, but its future extends far beyond selling goods.
时趣Report | Self-Heating Food: The "Rising Wave" of the One-Person Economy
In May 2020, three companies in the self-heating food sector—Mo Xiaoxian, Zihaiguo, and Shizuren—announced successful financing rounds, marking a high point for self-heating food. This report explores whether this is merely a pandemic-driven surge or a result of new consumer groups and communication channels, and analyzes the characteristics and opportunities of this emerging category.
爱观察的Exclusive | 2019-2020 China FMCG Industry Omnichannel Report Overview
In the era of information explosion, consumers' shopping methods have undergone dramatic changes with the development of e-commerce and mobile internet, leading to transformations in China's FMCG distribution channels. To clarify these changes, the New Distribution research and consulting team conducted a systematic survey over several months, involving nearly a hundred domestic and foreign FMCG brands, dozens of leading B2B platforms, community group buying platforms, and software service providers, covering 112 cities, over a hundred distributors, 6,030 retail small stores, and 2,000+ community group buying platforms.
新经销咨询团队Passion Collides | Evergreen Group Leads Snacks into the Seafood Era
Recently, the product introduction of Evergreen Group, a seafood giant, has attracted high attention from FMCG peers. Over 500 distributors nationwide have eagerly inquired about details and predicted that Evergreen's seafood snacks are likely to become the biggest hit product of 2020. The rapid market recovery means distributors must be more cautious in product selection; only products that can enter the market faster, have stronger brand support, wider distribution channels, and healthier attributes can help distributors quickly capture market share. From the distributor's perspective, product selection must consider four dimensions: 1. Whether the category is in a high-growth blue ocean market; 2. Whether product quality and brand strength are robust; 3. Whether the product matrix meets the needs of consumers at all levels; 4. Whether the product has super sell-through potential.
New DistributionLying Flat: 10 Futures of Livestream E-commerce
The author reflects on the evolution of livestream e-commerce from a mocked format to a mainstream industry, predicting major trends including the rise of professional anchors, virtual anchors, and the integration of live streaming with traditional media and retail.
躺平美滋滋的This Market, About to Reach 100 Billion Yuan, Is It Collecting 'IQ Tax'?
According to institutional forecasts, China's meal replacement market will reach a scale of 100 billion yuan in the coming years. Meal replacements are foods that can replace regular meals, such as black sesame paste and oatmeal. The market is growing rapidly, but the question remains: can these products actually make money? The reality may surprise you.
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