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1085 articles · Page 13 of 46
Profitability is hard, sustained profitability is harder! Kuailai Zhanggui's in-depth interpretation: How to run a continuously profitable B2B enterprise?
Kuailai Zhanggui is the largest FMCG B2B trading platform in East China and a nationally renowned one. Since its launch in 2015, it has expanded operations across multiple cities in Jiangsu, Zhejiang, and Shanghai, and has empowered distributors in Guiyang, Qingdao, and Hangzhou with its self-developed digital management system and SaaS solutions. It has served over 110,000 retail stores, with annual sales revenue exceeding 1 billion yuan and cumulative transaction value surpassing 5 billion yuan. At the 8th FMCG Innovation Conference, Yang Qiming, CEO and founding partner of Kuailai Zhanggui, delivered a keynote speech titled "How to Run a Continuously Profitable B2B Enterprise," proposing that "thoroughly data-driven operations and management methods form the foundation of a company's business."
杨启明How Leading FMCG Companies Like Uni-President and Feihe Are Seizing the Opportunities of Digital Intelligence in the Next Decade
In recent years, digital intelligence has been a hot topic in the industry, with almost all manufacturers considering how to embrace it. As an industry observer, I have been tracking and reporting on cases of digital intelligence. When discussing digital intelligence, one cannot avoid mentioning digital intelligence service providers. According to statistics, there are currently about a hundred professional digital intelligence software service providers in China, most of which focus on a specific vertical industry or field, but there are also those dedicated to providing one-stop solutions for enterprise digital intelligence, such as Yonyou. When mentioning Yonyou, the first thing that comes to mind might be their financial software.
任文青AndyGolden Seed Fuhéxiāng Upgrades: China Resources Beer Takes the First Step into the New World of Baijiu
On April 20, Guyu, Anhui Golden Seed Distillery held the brand renewal launch for Golden Seed Fuhéxiāng in Hefei. This marked the most significant meeting since China Resources' investment in Golden Seed nearly a year ago, signaling China Resources Beer's pivotal move into the baijiu new world.
New DistributionValue-Driven Long-Term Growth: How Blue Moon Creates a Win-Win Model
On April 18, Chnbrand, an authoritative Chinese brand rating agency, released the 2023 China Brand Power Index (C-BPI) rankings, with Blue Moon's laundry detergent and hand soap products ranking first for the 13th consecutive year (2011-2023). On April 20, at the 2023 China Consumer Goods Market Development Conference and the 31st China Market Commodity Sales Statistics Release Conference held in Beijing, Blue Moon's laundry detergent ranked first in market share for the 14th consecutive year (2009-2022), and its hand soap ranked first for the 11th consecutive year (2012-2022).
秦淮Insights Behind Meiyijia's Rise to the Top and FamilyMart's Stumble
After a year of rapid expansion, the competitive landscape of China's convenience store industry has shifted significantly. In 2022, Meiyijia topped the list with 30,008 stores, surpassing Sinopec's Yijie, while FamilyMart saw its first store decline in five years, raising questions about its position and the implications of Meiyijia's success.
联商网编辑部The Diverse Value of Premium IP: Audience Insights Behind the Cang Lan Jue Phenomenon
In 2022, the phenomenal TV drama 'Cang Lan Jue' took the world by storm, scoring 8.1 on Douban, surpassing 10,000 on iQIYI's heat index, and amassing 28.67 billion views on Weibo. What's the secret behind its success? From a consumer perspective, what insights lie beneath this phenomenon? At the 2023 8th FMCG Innovation Conference, New Distribution invited Wang Yixu, founder and CEO of Hengxing Yinyang Media, to unveil the audience insights behind the Cang Lan Jue phenomenon.
王一栩China's Instant-Retail Beer Opportunity
A joint report from China Resources Snow Breweries, Meituan Flash Buy, and iiMedia mapped how rapid local delivery expands beer occasions, product variety, freshness, and brand–retailer data coordination.
New DistributionNew World, New FMCG: The Underlying Logic of Supply Chain Digitalization
At the 8th China FMCG Innovation Conference, Wang Hao, founder and CEO of Guanjiapo Renwoxing Technology and chief designer of Kuaima Digital, shared insights on the underlying logic of supply chain digitalization, emphasizing the importance of online presence, integration, and socialization for distributors, and the need for brand owners to empower distributors in building a digital supply chain.
王浩Exclusive | China Resources Beer CEO Hou Xiaohai's Speech: Braving the New World
At the 2023 (8th) China FMCG Innovation Conference hosted by New Distribution, Hou Xiaohai, CEO of China Resources Beer (Holdings) Co., Ltd., delivered a keynote speech. He shared insights on the 'New World' concept, the transformation of the beer industry, and China Resources Snow Breweries' strategic journey.
侯孝海How Can the FMCG Industry Break the Deadlock Amid Involution?
On April 6, the 8th China FMCG Innovation Conference opened grandly in Chengdu, China. Zhao Bo, founder of New Distribution, delivered an opening speech titled "How Can the FMCG Industry Break the Deadlock Amid Involution?" He analyzed the constant factors affecting the market and how the FMCG industry can break through, focusing on the business environment.
赵波Which Type of Distributor Will Win the Competition in the Next 10 Years?
Due to the nature of my work, I often communicate with various people in the industry. People frequently ask: 'What's new? Share something!' or 'What do you think of that model?' The industry is changing, the world is changing, and new things are emerging one after another. It's normal to feel anxious, and it's important to understand new things, but over a longer time scale, the ones who truly win the competition in the next 5 to 10 years are not those who chase new things. So, who will win in the next 10 years? How should we respond to this ever-changing world? The following three aspects are crucial.
任文青AndyReviewing Carrefour China's Downfall
In 2008, on the opening day of Carrefour in Beijing Shijingshan Wanda, a tidal wave of customers knocked over shelves, and the government even dispatched armed police to maintain order. In 2022, near the Spring Festival, Carrefour shelves across the country were emptied again, with checkout lines lasting over an hour. The same frenzy and crowding, the same scene of emptying Carrefour, but customers had completely opposite feelings. In just over a decade, Carrefour's customers have fallen from worshipping the 'godfather of hypermarkets' to the doomsday frenzy of a dying brand. As the pioneer of China's hypermarkets, why did Carrefour falter in the face of the advances of younger rivals Sam's Club and Costco? Was it Suning's recent troubles that dragged Carrefour down, or was Carrefour itself doomed?
金梅GPT-4 is Here: It Answered Several Questions About the Future of Consumption, Brands, Marketing, and China
Last night, GPT-4 was officially released! OpenAI CEO Sam Altman introduced it directly: "This is our most capable model yet!" According to OpenAI's official introduction, GPT-4 is a large multimodal model, meaning its input can be text (up to 25,000 words) or images. For example, if you drop a glove, it will fall onto a wooden board, and the ball will bounce off. Even a simple sketch of a website on paper can be photographed and uploaded to GPT-4, which will instantly generate the HTML code for the site.
赵波Carrefour China's Darkest Hour
As 3·15 approaches, Carrefour has repeatedly stumbled on food safety issues. Recently, a Beijing branch was fined 50,000 yuan for selling mooncakes containing foreign objects. In fact, Beijing Carrefour Commercial Co., Ltd. has multiple administrative penalty records for food safety issues, with total fines exceeding one million yuan. Looking at Carrefour China's performance over the past three years, its offline business can be described as 'bleak.' Even though Carrefour attempted to change its continuous losses through a membership store model in October 2021, the overall situation has not improved significantly.
乾行Industry's First "2022 New E-commerce Operators Survival Status Report" Released!
With the rapid rise of new e-commerce platforms such as Douyin and Kuaishou, the role of "new e-commerce operators" has emerged. This report, initiated by Youmiyoushu at the end of 2022, provides a detailed portrait of these operators, their workplace status, competitiveness, and industry trends, offering valuable insights for the industry.
OliviaSecond-generation distributor of Unilever, Nice, Colgate and other daily chemical giants tells you how to break through in e-commerce!
At a brand's distributor annual meeting dinner, a distributor with annual sales over 100 million yuan lamented the difficulty of offline business and considered moving to e-commerce despite having no experience. This article shares the case of second-generation distributor Wang Banglai, who entered e-commerce in 2020 and achieved nearly 50 million yuan in sales within two years, highlighting the importance of seizing opportunities and hands-on involvement.
袁来The Forces Reshaping Retail Over the Next Twenty Years
Persistent oversupply, dematerialization, demographic decline, fragmented demand, technology, and volatility are shifting retail advantage toward focused brands, frictionless distribution, experience, fluid organizations, and platforms.
New DistributionWhy B2B Operations Are the Future for Large FMCG Distributors
After a decade of market education, Chinese FMCG B2B has entered a more mature phase. Distributors with sufficient scale can use digital ordering, operations, warehousing, and delivery to become regional supply-chain platforms.
New DistributionGiants Enter, Small Bistros 'Fragrant'
Small bistros are waiting for spring, poised for growth. In 2021, leading small bistro brand Helens listed on the Hong Kong Stock Exchange, sparking investment fever. However, the heat has since cooled, but the industry continues to evolve quietly, with new entrants and funding rounds in 2022. This article explores the logic, market size, and competitive landscape of the small bistro industry.
康治强Which Types of Distributors Will Win in the Next 5 Years?
The future performance of distributors depends on the boss's depth, height, and strength. This article explores these three dimensions, emphasizing deep thinking, strategic vision, and leveraging teams to seize opportunities.
任文青Andy2022 Global Snacking Report: Snacking Replacing Meals More Evident
Mondelez International has released its fourth annual State of Snacking report, revealing that snacks are increasingly replacing traditional meals, with 71% of consumers snacking at least twice daily. The report highlights trends such as mindful indulgence, sustainability concerns, and the rise of personalized and plant-based snacks.
FBIF20 Trends and Heartfelt Suggestions for Brands in 2023
You must be wondering what will happen to companies and individuals in 2023. This is a unique forecast from a brand perspective. Based on past years' reviews, at least 80%-90% of the content has indeed come true. Therefore, the annual 'this article' is here again! Predicting changes in corporate and personal branding at the start of each year has become a habit, and this year is no exception. But this year's forecast is not easy, why?
李倩The Demographic Turning Point Is Visible to the Naked Eye
According to the National Bureau of Statistics, China's population decreased by 850,000 at the end of 2022 compared to the previous year. This article analyzes the historical trends of China's population growth, the impact of the one-child policy, and the reasons why the population decline is likely to continue in the future.
球局编辑部Post-Pandemic Era: Manufacturers Should Accelerate the Creation of Four Types of Consumption Scenarios
Channels most affected by the pandemic are rebounding the strongest and offer the greatest growth potential. After three years of the pandemic, both macro-economic aggregates and micro-industrial structures have undergone dramatic changes, and FMCG channel dynamics are now influenced by non-market factors.
高级研究员 海游