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Browse 3215 New Distribution articles about Brand Marketing.
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3215 articles · Page 73 of 134
Report | Research on the Development of New Marketing Models for Chinese Baijiu Enterprises in 2019
This report analyzes the development of new marketing models for Chinese baijiu enterprises, covering the background, evolution paths, implementation tools, and four typical cases. It emphasizes the shift from traditional to digital marketing, driven by changes in market environment, consumer demand, and technology.
乔运昌Haojiayi Founder Li Lei: Peppa Pig - Super IP Wins the Future
At the 5th FMCG + Internet Conference hosted by New Distribution, Haojiayi founder Li Lei shared his experience with IP branding, emphasizing that IP is not just a product but a strategic asset that requires significant investment, professional execution, and a focus on product quality to empower distributors and retailers.
李雷Marketing in the Past Was Mass Sales; in the Future, It Must Drive Brand Growth!
The advertising and marketing industry, which began in the industrial era, has traversed 150 years and is about to enter its second half, with the present being a transitional period. Everyone is anxious, exploring, and pondering what to do next and where the future lies. Recently, CEIBS held a CMO forum on 'Brand Growth Drivers,' inviting CEOs and CMOs from Alibaba, Nike, Coca-Cola, Accenture, and others to discuss brand growth. The forum, though not grandly publicized, featured speakers from academia, top international brand CMOs, and marketing executives from Accenture and GroupM, with over 200 brand marketing leaders in attendance.
杨不坏Lost 100 Million at 19, Became 'Richest Man' 43 Years Later
Tsai Eng-meng, the founder of Want Want, lost over NT$100 million at age 19 but later became Taiwan's richest person with a net worth of $5.4 billion. His success came from perseverance, innovative marketing, and aggressive expansion in mainland China.
冯仑风马牛Breaking: Nongfu Spring Enters Plant-Based Yogurt Market!
FBIF Food & Beverage Innovation recently learned that Nongfu Spring is about to launch a new plant-based yogurt product developed with globally leading technology. In 2019, the company, known for its innovative products, is expanding beyond beverages into dairy alternatives, targeting health-conscious consumers with a product that boasts zero cholesterol and low saturated fat.
FBIFPinlan CEO Li Yifan: Using AI to Empower Channel Digitalization
At the 'Breakthrough 2019 (5th) FMCG + Internet Conference' held in Chengdu, Pinlan CEO Li Yifan shared how AI item recognition technology can bring marketing value to brands and retailers, and how to implement AI for digital transformation. He outlined the three steps of digitalization—informatization, datafication, and intelligentization—and introduced Pinlan's PinShi platform, which combines AI, cloud computing, and IoT to solve industry pain points such as data transparency and efficient inventory management.
李一帆The 'Xiaoguan Tea' of the Liquor Industry? 1,000 Bottles Sold Out in an Hour—Beware of This F Rose Fenjiu!
A new baijiu targeting women, F Rose Fenjiu, sold 1,000 bottles in 58 minutes on a content e-commerce platform, signaling the rise of the female baijiu market. The product, with its attractive packaging and 28% ABV, aims to redefine female-oriented liquor.
王春红How Can Brand Owners Build a Self-Controlled Distribution Network?
At the 5th FMCG + Internet Conference hosted by New Distribution, held from March 15-18 in Chengdu, Liu Zhao, founder and CEO of Waiqin365, delivered a keynote speech on March 16. He discussed the distinct roles of distributors and B2B platforms, the importance of brand owners building self-controlled distribution networks, and how digital tools can empower distributors while maintaining brand control.
刘昭Marketing is a 'Pitfall' Profession | What Should Salespeople Do in the Face of Change?
This article discusses the transformation of salespeople into marketing personnel in the context of new marketing. It outlines the shift from traditional channel management to a dual role involving both sales and communication, emphasizing new functions such as regional communication ignition, local IP, B-chain and C-chain construction, and scenario building.
刘春雄Small Brands Are Rising, but Why Won't P&G Die?
Despite the buzz about P&G's delisting, the company's sales decline is normal for a firm with $50 billion in annual revenue. This article argues that P&G won't face fatal challenges soon due to deep brand moats, and explains why small brand rise isn't necessarily linked to P&G's decline, while offering strategies for small brands to compete and P&G's potential countermeasures.
有深度有情感的P&G Delisting? Don't Fall for Clickbait!
P&G announced its delisting from Euronext Paris, not the NYSE, due to cost and management needs and low trading volume. The article criticizes media for misrepresenting the news and highlights P&G's ongoing transformation and resilience.
包黑子Yili, Mengniu, Uni-President, Master Kong and Other Brand Owners and Distributors Gather in Chengdu for This Major Event!
A major FMCG industry event is counting down! Executives from leading brands such as Yili, Mengniu, Uni-President, Master Kong, P&G, Nestlé, Unilever, Jiangxiaobai, Budweiser, and Mondelez will gather in Chengdu for the "Breakthrough · 2019 5th FMCG + Internet Conference" hosted by New Distribution. From March 15 to 18, 2019, New Distribution, with "Breakthrough" as the core theme, has invited over a hundred guests and organized 13 themed forums, aiming to find a way out for brand owners, distributors, and supply chain enterprises through this exchange.
New DistributionTea π Unveils Major New Packaging, Exclusive Insight into the Brand Story Behind 3 Billion in Three Years
Despite the beverage industry's slowdown post-2014, Nongfu Spring's Tea π achieved 3 billion yuan in sales within three years, breaking the myth that the era of blockbuster products is over. The brand's success stems from its youthful, imaginative packaging, strategic celebrity endorsements, and a new packaging redesign with a promotional campaign.
FBIFBehind Hunan's Ban on All Betel Nut Ads: Product Placement in Web Dramas and Sponsorship of Local Spring Festival Galas, Becoming a Major Local Taxpayer
The Hunan Betel Nut Food Industry Association has ordered its members to stop all domestic advertising from March 7, responding to market supervision requirements. This comes amid growing health concerns and the industry's rapid expansion, with betel nut products increasingly promoted through TV galas and web dramas.
财天作者Countdown 5 Days | How Should Distributors, Brand Owners, and B2B Break the Deadlock Amid Channel Transformation?
A brand owner shares how partnering with a B2B platform led to explosive sales growth, highlighting B2B's value as a data source and testing ground for marketing strategies. New Distribution defines 2019 as the first year of digital transformation in FMCG channels and invites industry players to its 'Break the Deadlock' conference.
New DistributionDeep Dive | Which Old Marketing Theories Did Kotler Overturn?
On the night of February 23, while browsing in Eslite Taipei Dunhua store, I found Kotler's Chinese edition of 'Marketing 4.0' (published in late 2017). In it, Kotler proposes four new customer experience models for the digital age: doorknob, goldfish, trumpet, and funnel, each composed of five A's. This article explores these models and the marketing theories Kotler overturns.
王东魁The Marketing Strategies of Coca-Cola & P&G in China for the Next 40 Years!
At the 2019 Shanghai International Advertising Festival, Richard Cotton, Content and Excellence Creative Director of Coca-Cola Greater China, and Chen Xiaqing, General Manager of Brand Operations at P&G Greater China, shared insights on how Coca-Cola effectively tells brand stories and how P&G adapts to changing times while staying true to consumer-centric principles.
在现场的Jiangxiaobai: How to Create a Fashionable Brand in the Traditional Baijiu World
Jiangxiaobai's CEO Tao Shiquan shares how the brand found a breakthrough in the traditional baijiu market by targeting young consumers with a fashionable image, focusing on casual drinking scenarios, and building a strong brand through user insight, product innovation, and IP marketing.
陶石泉News | Major: Anheuser-Busch InBev Plans to Change Chairman; Mengniu's Slow Burn Upgraded; Jiashili Launches Instant Pasta "Yi Q"; Portable Mushroom Snacks Hit Market; Nestlé Introduces Paper Packaging...
This article covers major FMCG news including Anheuser-Busch InBev's plan to replace its chairman, Mengniu's upgraded Slow Burn PLUS product, Jiashili's new instant pasta, South Mill Champs' mushroom snacks, Nestlé's paper packaging, the latest Forbes billionaires list, a proposal for a national liquor law, Jiajiayue's management of China Resources Vanguard stores, and JD.com's partnership with Google.
New DistributionNews | Wahaha Responds to 'Drinking AD Calcium Milk from A to D' Questioning; Pepsi Launches Raspberry Flavor New Product; Harbin Beer Launches New Product 'Bingcui'; Lai Yifen, Hsu Fu Chi Senior Management Changes...
Wahaha responds to the 'Drinking AD Calcium Milk from A to D' slogan controversy, stating it was not an advertisement and has stopped printing. Other news includes Fonterra's new CEO appointment, Pepsi's new raspberry flavor, Harbin Beer's new product launch, and executive changes at Lai Yifen and Hsu Fu Chi.
New DistributionDistributors: Why Do Blockbuster Products Always Elude You?
Blockbuster products are those that are top-selling, stable in quality, well-reputed, continuously hot, and gaining market share. They can compensate for a distributor's weaknesses, but many distributors miss out due to decision-making errors, misplaced focus, premature judgment, and waiting for products to become hits before taking them on.
王冠群In the Era of Concentrated Rise of Channel Brands, Where Are the Crises and Opportunities for Distributors?
Two trends are evident in the marketing world: distributors are forming alliances and associations, and new brands are rising by integrating other brands or categories. This signals the awakening of channels. The article argues that we are still in the stage of channel transformation, where channel brands are emerging, and distributors must seize the opportunity to build their own channel brands before the market shifts to product innovation.
黄润霖Why Can't Everyone Be Coca-Cola?
The article argues that selling goods is not the same as building a brand, and that true brand building requires sustained investment, proper channel relationships, and a shift in mindset. It outlines common misconceptions about branding and offers a new framework for brand building in the modern era.
专注新消费产品的Cognitive Efficiency Determines Business Efficiency
The article argues that cognitive efficiency determines business efficiency, and suggests four ways to improve cognition: attending conferences, going on study tours, joining communities, and reading books. It also promotes the upcoming 2019 (5th) FMCG + Internet Conference organized by New Distribution.
任小东