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Browse 3215 New Distribution articles about Brand Marketing.
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3215 articles · Page 42 of 134
When Will Chinese FMCG Brands Go Global?
Chinese FMCG brands have yet to achieve global recognition, despite China's manufacturing prowess. The article discusses the challenges and opportunities for Chinese brands to expand overseas, highlighting cultural differences and the need for strategic focus on global markets.
赵波Omnichannel Distribution: A Core Skill Every Enterprise and City Manager Must Master
This article discusses the evolution of distribution channels in the FMCG industry, emphasizing the shift from traditional single-channel models to fragmented, omnichannel environments. It argues that omnichannel distribution—covering all consumer touchpoints both online and offline—is now a core skill for enterprises and city managers, requiring strategic channel selection based on consumer behavior and category characteristics.
赵波Traditional Marketing Is No Longer Effective; Product Strength, Connectivity, and Operational Capability Are the Future!
In recent years, numerous innovative consumer brands have emerged, such as Genki Forest, Zihaiguo, Danyuanliang, Zhongxuegao, Wangbaobao, and Haomaiduo. Unlike traditional brands, they have not followed conventional marketing methods like TV advertising and offline distribution, but instead use new marketing models to quickly gain consumer recognition. The competitive barriers of traditional enterprises, built on the 'three marketing forces' (product, brand, and channel), are disappearing due to excess marketing resources, changing consumer cognition, and improved technology and infrastructure. The article argues that the marketing force triangle must shift from product, channel, and brand to product, connectivity, and operational capability.
赵波Who Can Understand Jiangxiaobai?
This article discusses the challenges and successes of Jiangxiaobai, a pioneering new consumer baijiu brand in China, and announces that its founder, Tao Shiquan, will speak at the 4th China FMCG Conference to share his insights.
陈思廷How to Make KOLs Sell for You: A Comprehensive Guide
This article explains what KOLs are and how brands can leverage them for marketing. It covers the purposes of KOL marketing, how to select and manage KOLs, and various marketing strategies across different platforms.
胡钶Red Bull Anaji and Yadea Joint Cross-Border Marketing Boosts Distributor Confidence!
Recently, Red Bull Anaji and Yadea launched another major IP co-branded event, "Ride Guanneng to Mars," which officially started at 13:00 on August 28. This is another deep collaboration between Red Bull Anaji and Yadea following the "Guanneng China Tour" brand carnival in July. During the 2-day, 1-night journey, Red Bull Anaji provided energy support to the "Guanneng Exploration Team" composed of 9 outstanding riders. Through this event, Red Bull Anaji built a brand image of efficient energy storage and set a new benchmark for functional beverage brand marketing. In addition, the two industry leaders...
秦淮Summarizing New Products from Nongfu Spring, Genki Forest, Mizone, Nestlé, etc.: New Trends in Beverages!
China's beverage market is booming, with a market size of 991.4 billion yuan in 2019, expected to exceed 1.3 trillion yuan by 2024. Based on new product launches by leading domestic beverage companies in 2021, this article shares development trends in the domestic beverage industry, including sparkling water, packaged water, functional drinks, tea drinks, and juice drinks.
高级研究员 海游After Reviewing 100 New Brands with Tmall, We Summarized 4 Key Strategies for Standing Out in the Food Industry
This article analyzes the success logic of new food brands on Tmall, highlighting four key strategies: product-focused big-item tactics, value transmission, user-centric focus, and leveraging platform momentum. It uses examples like Future 7, Coconut Full, and Youledao to illustrate these approaches.
品妹Former Jia Duobao and Special Forces Coconut Juice Executives Launch Seasoning Brand—Kouwei Quan, Redefining the Seasoning 3.0 Era
As the new consumption entrepreneurship wave heats up, more executives from traditional FMCG giants are joining the startup fray. Kouwei Quan, founded by a former sales executive with over 20 years of experience, has completed two rounds of financing within three months, aiming to redefine the seasoning industry with a focus on nutritional and functional products.
袁来In-depth | How Tiansi Group's Red Bull Vitamin Flavored Drink Embeds the 'True Bull' Spirit in Consumers' Hearts
In an era where attention is fragmented by the internet, major sports events serve as an effective marketing scenario to gather consumer attention, with the Olympics being the most watched and hottest. This year's Tokyo Olympics, postponed by a year due to the pandemic, presented both opportunities and challenges for athletes. Tiansi Group's Red Bull Vitamin Flavored Drink seized this opportunity, leveraging precise marketing moves and sports sponsorships to enhance brand affinity and promote its 'True Bull' spirit.
New DistributionQian Dama 'Harvests' the Elderly
Qian Dama, a community fresh food chain born in Guangdong, has expanded rapidly by targeting elderly customers with services like tiered discounts and community engagement. Despite its success and IPO rumors, franchisees complain about low profits, and consumers question the actual savings from its discount model.
深燃团队Everyone Wants to Be an Internet Celebrity Through Marketing—So Who Still Takes Food Seriously?
As internet-famous food brands like Genki Forest repeatedly apply marketing templates to new products, the industry increasingly prioritizes marketing over craftsmanship. This article questions whether traditional food makers' dedication to quality is being lost in the rush for quick wins.
锌刻度Xiduoduo Launches on Focus Media to Capture the Tremella Market, Eating Your Way to Radiant Beauty
Recently, an advertisement for Xiduoduo's freshly stewed tremella, endorsed by popular star Zhao Lusi, has been frequently appearing on Focus Media's elevator screens, offering a refreshing take on traditional Chinese wellness for fast-paced urban consumers. Have you tried Xiduoduo's freshly stewed tremella, made with real ingredients for beauty from within?
New DistributionLawson Abolishes Slotting Fees: Are Other Retailers Far Behind?
On August 24, Zhang Sheng, Vice President of Lawson (China) Investment Co., Ltd., announced that Lawson will no longer charge suppliers slotting fees, account opening fees, and related charges. This move follows similar actions by Hema and reflects a broader trend among traditional retailers to rethink their relationships with suppliers amid declining sales.
New DistributionNew Brand "Huamian" — What's Behind Its Ambition to Be "China's No.1 Boiled Noodle"?
Within just 15 days of its launch, the new brand "Huamian" surged to the top spot in sales for "noodles"/"ramen"/"quick-boiled noodles" on Tmall. This raises the question: what's the story behind "Huamian"? How does this quick-boiled noodle differ from other instant noodles? And who is behind its unique artistic style? Driven by curiosity, the author delved into the brand to uncover the answers. Breaking out in an old track, it was born for new consumer groups. China is a major noodle country with thousands of years of noodle culture.
AmyMiaokelanduo CMO: Heavy Investment in Focus Media, Most People Don't Understand
During the recent '6·18' shopping festival, Miaokelanduo reported impressive results, with sales on Tmall flagship store, JD self-operated, and Pinduoduo growing by over 43%, 172%, and 288% year-on-year respectively, securing the top spot in multiple categories. This marks the third consecutive year since 2019 that Miaokelanduo has dominated the '6·18' category rankings, reflecting its strong performance in the cheese market.
New Distribution13 'Keywords' for the First Half of 2021
As 2021 passes its midpoint, New Distribution reflects on the industry's changes through 13 keywords, including category explosions, health trends, digitalization, and community e-commerce, highlighting shifts and opportunities in the FMCG sector.
New DistributionJust Won a Lawsuit, Then Got Reported: Is Luzhou Laojiao's Rights Protection Worth It?
Luzhou Laojiao's recent rights protection actions have sparked heated debate. After winning a lawsuit against a woman for a parody video, the company faced backlash and was later reported for allegedly misusing the Communist Youth League emblem in a promotional video, raising questions about brand communication in the internet age.
陈思廷Is There an Antidote for Jiangxiaobai in the Tavern?
This article explores Jiangxiaobai's various tavern formats, from street-side pop-ups to its flagship restaurant, as a means of product experience and user engagement. It argues that despite marketing skepticism, Jiangxiaobai's survival and growth stem from a focus on user experience, which is key to its future.
阑夕工作室出品Iberian Breeze Sweeps Through Daily Chemical Industry: White Cat Jiamei Embarks on Brand Youthfulness Journey
Amid China's economic growth and rising consumer spending, the FMCG sector has seen rapid expansion. As the market matures, brands must continually tap into new consumer demands and attract younger demographics. The post-80s and post-90s generations, known for their individualistic and diverse preferences, prioritize aesthetics and quality over mere practicality. White Cat Jiamei, a legacy brand under Hutchison Whampoa White Cat, is revitalizing its image by integrating Spanish elements, upgrading product design, and leveraging European technology to appeal to modern consumers.
New DistributionRunning Genki Forest, Forced into a 'Slow Era'
Genki Forest's hit product methodology is failing. The company's fourth-generation hero product, Manfen Microbubble, has had a lukewarm market response due to the 'fake sugar-free' controversy and increased competition. As a result, Genki Forest is pivoting to M&A, R&D, and overseas expansion, but faces many challenges.
于松叶Annual Sales Exceed 1 Billion, Li Ziqi Brand Celebrates Third Anniversary, Releasing 3 Major Signals!
Li Ziqi brand, from a renowned content creator to a leading new consumer brand, has achieved remarkable growth. In just three years since its establishment, it has surpassed 1 billion yuan in annual sales and is now expanding offline, strengthening brand building, and aiming to become a global FMCG brand for local cuisine.
秦淮In the Ice Cream Track Full of Internet Celebrities, Where Is the Way for New Brands to Stand Out?
The article analyzes the ice cream market in China, which has grown to over 160 billion yuan, and explores how new brands can break through the cycle of becoming short-lived internet sensations. It examines the strategies of the popular brand Zhong Xue Gao, including product innovation, marketing, and cross-industry collaborations, and discusses future trends such as health-conscious ice cream and the importance of brand building.
冒泡泡的小VHow Can Brands Break Through the Growth Barrier Amid Marketing Involution?
In the new consumption era, with improved supply chains and evolving marketing technologies, 'involution' has become an industry norm that no brand can escape. To a certain extent, involution represents homogeneous, low-level competition focused on tactical maneuvers, losing sight of more essential and macro-level competitive thinking. Under involution, brands face rising marketing costs, and the cost advantages of scale cannot offset the risks of overcapacity, a common problem in the new consumption industry. At the same time, brands also face concerns about brand independence.
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