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The Boss's Poor Man's Thinking Will Kill the Enterprise!
It is not surprising that poor people have poor man's thinking, but I have seen many bosses who also have this thinking. This shows that being rich does not mean you have rich man's thinking, nor does being poor mean you have poor man's thinking. So, what are the poor man's thinking patterns of bosses? One is: 'I pay you according to how much work you do for me.' Another is being jealous of subordinates' gains, and a third is taking credit for subordinates' work.
New DistributionWinter Is Coming: Three Models for Traditional Distributors to Survive the Downturn
This article discusses the challenges faced by traditional distributors in the FMCG industry, who are squeezed by manufacturers' refined operations, retail closures, and e-commerce competition. It proposes three survival models: transforming into service providers, optimizing product portfolios, and implementing fine-tuned terminal management.
New DistributionHow to Determine the Location of a Display Stack and Use It to Boost Sales?
When creating a display stack, first consider six factors: brand strength, price level, location, target consumers' buying habits, category attributes, and promotional intensity. After considering these, choose a high-traffic location, avoid strong competitors, and follow principles for setting up the stack, such as highlighting the promotion theme, ensuring convenience, keeping products simple, ensuring safety, and creating a sales atmosphere. Decide whether to combine multiple stacks or separate them based on competitive conditions.
New DistributionEight Distribution Behaviors That Quickly Kill New Products!
In the process of introducing a product to a regional market, the effectiveness of the initial distribution and whether it meets expectations are often key factors determining the product's success or failure. Therefore, studying how to execute distribution efficiently and understanding the techniques and key points are essential. This article shares the criteria for evaluating distribution success or failure, highlighting eight common mistakes that lead to failure and six ideal outcomes.
New DistributionManufacturers Must Read || How to Ensure Distributor Profits in a Mature Market?
In a mature market, how can manufacturers ensure channel profits and keep products selling well over the long term? This is a challenge many companies face after their products go through the lifecycle of introduction, growth, maturity, and decline. To maintain distributor profitability, manufacturers should implement strict channel pricing discipline, continuously launch new products, flatten distribution channels, develop untapped sales areas, boost per-store sales, and optimize product mix.
New DistributionHard Work Alone Won't Cut It: In Sales, Results Matter, Not Effort!
In sales, results are what count, not effort. Companies exist to survive and thrive, so salespeople must deliver outcomes, not just put in hours. As Shi Yuzhu famously said, 'I only reward results, not effort.'
New DistributionReporting Work Is a Skill—Do You Know the Art?
When a team is small, reporting is less important than doing the work, but when the team grows, your achievements depend on how well you present them to your leader, making reporting a technical skill. To enhance the artistry of reporting, one should summarize the main points concisely, propose practical plans, and handle matters flexibly according to the situation.
New DistributionSame Distributors, Why Such Different Profits? 7 Product Mix Strategies to Find the Answer!
Why do distributors with the same sales volume have such different staffing and profit levels? Why do some distributors work frantically in the first half of the year and make big money, but in the second half their vehicles and staff sit idle and they lose money daily? Why do second-tier wholesalers and retailers make good money selling your products, yet your channel control remains weak? The answer lies in your product mix. A distributor's product mix refers to the strategy of rationally combining brands from different companies to minimize resource waste, reduce operating costs, increase channel control, and boost profits.
New DistributionI'm Very Introverted. Am I Suitable for Sales?
The meaning of sales is to love a product and share it with those who will love it. "Successful sales = proficient professional knowledge + appropriate sales skills and style. These two points have nothing to do with personality, talent, or a basic university diploma, but have a lot to do with your emotional intelligence." I have also been thinking about what qualities a salesperson really needs, and which characteristics are considered necessary by non-salespeople but are not actually very important. On this lonely Lantern Festival night, from the perspective of an old salesperson...
New Distribution15 Psychological Tactics Supermarkets Use to Increase Average Transaction Value
Ever wonder why you buy more than planned at the supermarket and regret it later? Everything in the store—from shelf placement to lighting and music—is meticulously designed to boost spending. This article reveals 15 little-known psychological secrets behind supermarket layouts and pricing strategies.
New DistributionA Look at the Most Comprehensive List of Tall, Rich, and Handsome Men, Come and Take Them Away! | Recommendation
The term 'tall, rich, and handsome' originated online to describe those with good looks, wealth, and height. This article explores examples of such individuals across various fields, including sports, entertainment, animation, and even the juice industry, highlighting their success and appeal.
New DistributionTactical Application Analysis for New Products
The FMCG industry is characterized by high volume, fast turnover, broad consumer base, and high homogeneity. Success hinges on forming habitual consumption. In blind brand awareness tests, 75% of consumers can only recall the top three brands, indicating that the top three can dominate the market. For weak brands, the key to launching new products is case management—creating successful case markets, replicating them, and using them to overcome competitive disadvantages.
New DistributionWant to Move Inventory? Use the Core 4 Steps and 14 Tactics for Hot Sales!
This article addresses common terminal channel challenges such as poor market conditions, lack of product movement, consumer rejection, and ineffective terminal salesperson work. It outlines a four-step approach to achieve terminal hot sales, as exemplified by companies like Yanghe, Langjiu, and Gujing: maximizing display, creating vivid atmosphere, normalizing customer relations, and branding promotions.
New DistributionJob Hopping Is a Technical Job
1. Maintain continuity in career development. Some people almost constantly change jobs, often across industries or positions, which usually leads to failure. The right approach is to choose a direction within a few years and stick to it, becoming an expert. Job hopping is acceptable, but never change industries lightly.
New DistributionThe Necessity of Digital Management for Distributors
In management, we often overlook the fact that it is numbers that reveal the truth of management, not the manager's personal estimates, predictions, or feelings. If managers ignore or are unaware of the value and role of numbers in management, they may be deceived by their own intuition, emotions, and experience, leading to completely wrong judgments and conclusions. For example, in a certain FMCG trading company, overall sales declined for three consecutive months, and the boss, overwhelmed by the declining sales performance, hired a consulting firm to find the cause. The consulting firm's systematic investigation and analysis revealed that the sales department's work and efforts were 1.5 times that of the same period last year, while the return amount of sold products grew at a rate of 20% for three consecutive months.
New DistributionCauses of Market Channel Disruption and Countermeasures
Distributors face channel disruption due to unreasonable sales targets, pricing policies that encourage cross-region sales, and lack of enforcement. To counter this, they should contractually protect their interests, gather evidence, negotiate, and if necessary, retaliate while maintaining integrity and building alliances.
New Distribution100 Essential Tips for Modern Sales Representatives
These 100 essential tips encapsulate the essence of modern sales and serve as the standards that sales professionals must strive to meet. They cover everything from preparation and product knowledge to customer relationships and persistence, aiming to help salespeople achieve success and continuous improvement.
New DistributionNestle's Dilemma: Poor Integration of Yinlu and Hsu Fu Chi
Nestle is facing a dilemma in China. Despite holding the top position in the instant coffee market, its reduced market sensitivity and unsuccessful new product launches and acquisitions (Yinlu and Hsu Fu Chi) are dangerous signals in the FMCG industry.
New DistributionYili's Internet Thinking Lets Consumers Touch 'Intelligent Quality Milk'
On September 8, Yili Group, a global top 10 dairy company, and Baidu, the world's largest Chinese media platform, reached a strategic agreement. As leaders in their respective industries, Baidu and Yili have both driven development and innovation in their marketing fields. The cooperation strategy was announced at Baidu's annual event, the Baidu Conference, aiming to jointly promote the panoramic and intelligent development of the global dairy industry chain with internet thinking. Consumer interaction models will also be fully upgraded, allowing consumers to touch 'intelligent quality milk' through the internet. It is reported that this project and its latest technologies mark Baidu's first and only cooperation with an FMCG and dairy brand.
New DistributionBuild a Model Market! Model Market! Model Market! Important Things Said Three Times!
A model market serves as an example, and the power of example is infinite. In marketing, building a model market and then replicating it as a standard to expand market share is a common method. Since FMCG marketing emphasizes process control and terminal service, which increases management difficulty, the model market approach is particularly effective. Mr. Huang Erpin, based on years of practical experience, explains the construction of model markets in FMCG marketing from five aspects.
New DistributionCoca-Cola, Uni-President, and Mizone's Terminal Promotions: No Wonder Their Sales Are So High!
The fierce competition in the beverage industry has extended to the last meter of shelf display. To boost sales and attract attention, beverage companies employ various tactics, including multi-pack bundling, gift promotions, necker tags, tiered discounts, joint displays, and pallet displays.
New DistributionIsolation Tactics in Marketing: Learn to Grow Mushrooms in Enemy-Occupied Territory
Isolation tactics aim to concentrate superior forces to fight a war of annihilation, with core actions including surprise, isolation, severing nerves, and closing the door to beat the dog, thereby breaking into the market. Once the door is closed, one must be confident of capturing and winning. "Isolation" means closing the door to beat the dog. New markets are hard to crack! Isolation tactics involve concentrating superior resources for distribution and promotion in markets dominated by competitors, isolating their personnel and products from terminals and consumers, then tightening the market pocket in a certain area and time to close the door and beat the dog, achieving a rapid shift in power.
New DistributionFood and Beverage Has Become a Key Battlefield for E-commerce, with a Compound Annual Growth Rate of Over 34%
From 13%-14% in Q1 2012 to 4.3% in Q1 2015, the growth rate of China's FMCG market has slowed significantly. According to Kantar Worldpanel, the compound annual growth rate of food and beverage e-commerce sales is over 34%, making food and beverage a key battlefield for e-commerce development. Based on Kantar Worldpanel's monitoring of over 100 sub-categories of food and beverage sold online, in the past year or so, although the market share of food and beverage in e-commerce is only 3.3%, the compound annual growth rate has exceeded 34%...
New DistributionAnalysis of China's Lactic Acid Bacteria Market in 2015: 9-Fold Growth in 8 Years!
Lactic acid bacteria are probiotics found in the human body, named for their ability to ferment carbohydrates into lactic acid. They aid digestion and intestinal health, often added to yogurt. Over the past 8 years, China's yogurt and lactic acid bacteria beverage markets have grown rapidly, with annual sales growth rates of 19% and 37% respectively. In 2013, the lactic acid bacteria market exceeded 5.7 billion yuan, a 9-fold increase from 2006.
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