Industry Trends
Be a Clear-Sighted Winner in the Future: 5 'Dividends' and 3 'Risks' for FMCG Companies in 2022
This article discusses the trends and opportunities for FMCG companies in 2022, emphasizing the importance of finding certainty in uncertainty. It outlines five key dividends (omnichannel, event marketing, new brands, new models, and consumption polarization) and three major risks (black swan, gray rhino, and crisis management) that companies should seize or mitigate.
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