Brand Marketing
Why Domestic Sodas Thrive Only in Restaurants but Struggle on the Capital Path?
For a long time, the carbonated beverage world was dominated by Pepsi and Coca-Cola, leaving little room for other brands. In recent years, the 'guochao' (national trend) concept has been embraced by millennials, reviving dormant domestic soda brands like Beibingyang, Bingfeng, and Erchang, which have made a comeback in the night market economy. Despite this resurgence, no domestic soda company has successfully gone public. According to public information, both Beibingyang and Bingfeng have attempted IPOs but faced setbacks.
新财媒引领者