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Articles by 陈思廷
Browse 124 New Distribution articles by 陈思廷.
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124 articles · Page 2 of 6
Shantou Taihao Zheng Qinfu: The Second Takeoff and Business Succession Wisdom of a 40-Year Veteran in the Alcohol Beverage Industry
Zheng Qinfu, born in 1962, was forced to succeed and earned his first million at 25. After partnering with Heineken and later China Resources Beer, he achieved a second high growth phase, with Heineken sales soaring from 1 million cases in 2019 to a projected 4.6 million in 2024. He shares his methodology for business succession, emphasizing early standardization, clear equity distribution, and early selection and training of successors.
陈思廷Zhongxin Food's Ye Zhongfu: The Secret to Heineken's 10-Fold Growth in Taizhou in 5 Years
In an era of unprecedented change, Ye Zhongfu, founder of Taizhou Zhongxin Food, demonstrates that focusing on existing advantages rather than盲目出击 can lead to remarkable growth. By adhering to a differentiated strategy and building strong partnerships, his company achieved over 10-fold growth for Heineken in Taizhou within five years.
陈思廷Yiwu Huihua: The Bigger the Waves, the More Valuable the Fish—A 5-Fold Growth Miracle in 5 Years for a Major Distributor
This article traces the growth path of Chen Xiongfu, founder of Yiwu Huihua Food, a leading beverage distributor in Yiwu, Zhejiang. Starting from a small hardware business, Chen entered the liquor distribution industry in 2003 and, through multi-brand strategy, a unique 30% direct supply and 70% distribution channel model, and aggressive integration and acquisition, achieved a 5-fold growth in sales over five years, reaching over 11 million cases of beer annually.
陈思廷Zhu Gu Trading Wang Xiaohong: The Growth Path from Sales Champion to Major Distributor
Wang Xiaohong, founder of Kunming Zhugu Trading, has grown her company by over 30% annually for years, becoming a leading distributor in the region. Her journey from a sales champion to a major distributor highlights the importance of team, organizational transformation, and a philosophy of 'seeking small satisfaction'.
陈思廷Zhongyi Trading: The 20-Year Thorny Path of the Beer Regional King
In a county-level city with a population of 500,000, how much can a single beer brand sell at its peak? In Xingyi, at the junction of Guizhou, Yunnan, and Guangxi, Zhongyi Trading, a partner of China Resources Beer, achieved per capita consumption of about 56 liters, more than double the national average of 26 liters. This remarkable feat, rare in the highly competitive beer category, has made Zhongyi the undisputed regional king. The article explores how Zhongyi built its dominance and what lessons dealers can learn from its journey.
陈思廷Reassessing the Strategic Value of the Foodservice Channel for Beverage Brands
The foodservice channel has historically been instrumental in building many successful beverage brands, such as Wanglaoji, JDB, and more recently, Xiaofangping, Dayao, and Songyouzhi. Despite its high entry barriers, capital demands, and risks, it offers unique strategic value for brands that can master it. Both distributors and manufacturers need to re-evaluate its importance and develop systematic strategies to succeed in this channel.
陈思廷“Supply Price on Par with Distributors, Retail Pricing Unrestricted”: Yonghui, Jiajiayue and Others Push “Naked Sourcing”
Since August, some brand owners have received interview invitations from Yonghui and Jiajiayue to discuss a new “naked sourcing” model, which centers on price: supply prices must match those offered to distributors, and retailers gain full autonomy over retail pricing. The model signals the end of traditional fee-based retailing, but raises concerns about brand pricing integrity and distributor roles.
陈思廷Xuantong's Debut: The Beginning of the Evolution from 'Tool Revolution' to 'Revolutionary Tool'
The invention and use of tools is one of the most important advances in human history, marking our shift from relying on nature to actively transforming it. However, humans often make mistakes in understanding and applying new tools, as seen with gunpowder and early automobiles. On July 18, 2024, Xuanwu Cloud (02392.HK) announced the strategic upgrade of its 'Xunxun' brand to 'Xuantong', reflecting a shift from 'tool revolution' to 'revolutionary tool' in China's FMCG digital transformation.
陈思廷Discounts Are Fierce, but Brands with Dreams Must Maintain Strategic Focus
No brand can ignore the rise of discount retailing unless it turns a blind eye to huge sales volumes. But the problem now is not ignoring it, but not knowing how to take it seriously. Through frequent market visits, New Distribution has found that brands are highly concerned about discount retailing. Within just six months, New Distribution organized two China FMCG Hard Discount Conferences, each with packed forums and matchmaking sessions. How much traditional sales will discount retailing replace? What strategies and tactics should be used to face the fierce development of discount retailing? Can discounts build or harm brands? This article aims to partially answer these questions.
陈思廷All of Today's Sorrow Is but the Prelude and Overture to a New World
This article's viewpoint may not be accepted by many, but acceptance is not what matters most—it is still worth reading carefully. Recently, many articles and videos about the difficulties and pressures faced by manufacturers and distributors have caused great resonance in the industry. Many distributors have expressed that seeing the entire industry facing the same huge challenges has helped vent emotions and provided some comfort. But after venting, the question of what the future holds and what to do remains a mess. Today's sorrow is merely the prelude and overture to a new world. We...
陈思廷One Key Upgrade to Boost Your Freezer Sales by 20% This Summer!
For beer, beverages, dairy, and ice products, freezers are the most critical sales channel. If you lose the freezer war, a summer failure is almost inevitable. With over 20 million freezers deployed in retail and foodservice outlets, brands like Kangshifu, Uni-President, Nongfu Spring, and Genki Forest are investing heavily. However, traditional freezer management relies on periodic visits, leading to issues like impurity, untimely restocking, and hidden losses. The Xuanwu Cloud Xuantong AIoT Smart Freezer revolutionizes this by using AI vision to monitor and manage freezers in real time, boosting sales by over 20% and purity by 17%.
陈思廷Over 100 Million in Revenue but on the Brink of Losses: What Should FMCG Distributors Do?
Many distributors are asking why business is so difficult this year and when it will improve. A decade ago, bosses were already lamenting the difficulty, but back then, despite the challenges, business was barely manageable; today, it's nearly unsustainable. When growth becomes hard, large companies habitually squeeze downward—both their distributors and smaller brands through price and cost wars. One milk distributor told the author that in 2023, with revenue exceeding 100 million yuan, after deducting all expenses, they found themselves losing hundreds of thousands. With sales scale exceeding 100 million...
陈思廷Embracing the Supply Chain Revolution: Only with the Strength of a Champion Can You Afford Not to Compete
In recent years, everyone has faced immense pressure and anxiety, driven not by hard work or growth but by a sense of losing control. To escape this, businesses must find certainty again, and the supply chain revolution offers a path forward for both brands and distributors to build the capabilities needed to seize opportunities and thrive.
陈思廷Baijiu Inventory Pressure Mounts: After Reaching 10 Billion Scale, 1919 Unveils Two Retail Innovations to Disrupt the Industry
1919's 'Kuaihe' and 'Chihe' digital empowerment of tobacco and liquor stores and restaurants aims to solve the challenge of baijiu sales. As the industry faces inventory pressure and internal competition, these innovations represent a significant opportunity for local FMCG distributors to transform and upgrade.
陈思廷Brand Factory 'On-Site Procurement Fair': Top Distributors Across the Country, Take Action!
The deep distribution model faces marketing dilemmas: manufacturers struggle with new products not being sold, while distributors find big products unprofitable. To address this, New Distribution launched the 'Extreme Supply Chain' Brand Factory On-Site Procurement Fair, which proved successful with over 4 million yuan in orders, and plans to scale it up at the 9th China FMCG Innovation Conference in March 2024.
陈思廷The Supply Chain Revolution: Becoming the Decisive Force of the Next Era
Where is the market heading? More and more managers openly admit that the market is increasingly uncertain, making it difficult to formulate a confident and sustained corporate strategy as they once did. Their most important task today is to figure out where the market is ultimately going. The market's direction is often determined by one or several major forces; when these forces undergo fundamental changes, the market deviates from its original path and our habitual understanding, leading to unknown and complete shifts.
陈思廷Farewell to the Old World, Embrace the New World
Twelve months ago, most managers were hopeful; twelve months later, most are disappointed. They assumed the problems were all caused by the pandemic and that once the black swan flew away, everything would return to pre-2019. Clearly, this logic is untenable. As I have said, judgments without deep insight are blind. The current blind pessimism is as harmful as the blind optimism at the beginning of the year. It can only lead our teams and companies into the abyss of failure. Correctly understanding what era we are in and how it is changing is the starting point for all our business strategies and tactics.
陈思廷Supply Chain Capability: The Core Competitiveness of Hard Discount Brands
Discount retail is surging, proving once again that if other methods fail, a 'price war' always works. In 2023, the discount store model centered on price wars exploded, kicking off China's retail discount revolution. The core competitiveness of hard discount brands lies in supply chain capability, which determines profitability and survival in the fierce 2024 competition.
陈思廷How Did These Discount Store Franchisees Lose Their Money?
As the hottest retail format of 2023, hard discount has indeed attracted attention. New Distribution has always believed that the discount model will be one of the important retail models in the future. At the same time, we also note that 'low price' is the most impactful competitive means in current retail competition, but the skill of 'making money with low prices' is not easy to master. In a new business form, a large proportion of the first wave of pioneers often become martyrs. The purpose of this article is to remind brand owners, distributors, and discount store franchisees not to only see the opportunities of the hard discount trend, but also to be aware of its huge traps at this stage.
陈思廷Snack Discount Stores: How Many Can Survive 2024?
The underlying logic behind the discount store boom: hard discount is not new, but why did it explode in 2023? Who is making money and who is losing in the hard discount model that emphasizes quality, low prices, and no tricks? After B2B and community group buying ended in chaos, will hard discount enter the same fate in 2024? Is it worth manufacturers embracing hard discount? To answer these questions, we must first understand the essence of hard discount, why it exists, and why it became popular. This is not a theoretical question; understanding it is crucial. We...
陈思廷Launch of 'Nongli' Marks a Historic Breakthrough in Chinese Beer Cultural Confidence
On September 25, China Resources Beer held the launch event for its new ultra-premium strong beer 'Nongli' in Sanmenxia, Henan, aiming to pass on China's millennia-old brewing culture to consumers and continue to lead Chinese beer cultural confidence.
陈思廷A Brand Positioned as 'Dad's Daily Drink' Creates a 'Father's Day'
On September 22, 2023, the eighth day of the eighth lunar month, the bottled liquor brand 'Liangduoduo', positioned as 'Dad's daily drink', held the 'Liangduoduo Father's Day' and brand launch event in Wuhan, also signing brand ambassador Liu Yiwei. The brand has designated the eighth day of the eighth lunar month each year as 'Liangduoduo Father's Day' to honor fathers.
陈思廷Dual Empowerment of Beer and Baijiu: An Important Step for China Resources Beer in Exploring the New World of Baijiu
China Resources Beer has made significant progress in exploring the baijiu industry through its 'beer + baijiu' dual empowerment strategy, leveraging its resources and experience to support its three baijiu subsidiaries in achieving market breakthroughs and operational improvements.
陈思廷Where to Go and How to Get There: The Two Most Important Strategic Questions for FMCG Companies Today
This article discusses the two most critical strategic questions facing FMCG companies and distributors: where to go and how to get there. It highlights the anxiety among industry players due to stagnant growth and emphasizes the need to go out, abandon illusions, and prepare for battle. The article also promotes the upcoming Fifth China FMCG Conference and the First China FMCG Distributor Conference in October 2023 as platforms for finding answers.
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