Brand Marketing
Billion-Yuan FMCG 'Hit Products' Enter Rapid Aging Phase: Where Do They Wander?
In the film 'The Wandering Earth', the sun's core rapidly ages due to global warming and harsh conditions, forcing humanity to build planetary engines to escape the solar system. This mirrors the FMCG industry, where once-dominant billion-yuan 'hit products' are now aging rapidly. Danone's Mizone and Wahaha's Nutri-Express have seen sales declines, while RIO's popularity has faded, prompting questions about where these products should 'wander' next.
浩辰