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Electrolyte Water Surges, Vitamins Target Singles: Functional Drinks Heat Up the Beverage Peak Season?
Throughout 2024, China's functional beverage market gained significant momentum, with brands like Want Want and Genki Forest entering the segment. In 2025, the category continues to show strong potential, with electrolyte water experiencing explosive growth and vitamin drinks beginning to target single nutrients, signaling a shift toward precision nutrition and functional evidence in the upcoming peak season.
饮品营销Scaling Down and Cutting SKUs: Beverage Distributors Seek Stability in 2025
In 2025, the beverage industry is undergoing a quiet transformation as distributors shift from expansion to contraction, focusing on core SKUs and cost efficiency. Facing squeezed profits and high inventory pressure, many are cutting SKUs, deepening regional focus, and evolving into service providers to survive and thrive.
饮品营销The Shelved Ice Dew: Where Is It Headed?
The war in the drinking water market has extended from summer to autumn, involving numerous brands and spanning multiple price points, bringing the timeline back to the 1-yuan price range of a decade ago. Amid this battle, one mineral water brand has gone into hiding, seemingly cut off from the fray, and is increasingly disappearing from consumers' view: Ice Dew, once a dominant player in the low-price water segment.
饮品营销