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World Book Day: Yangyuan Six Walnuts Teams Up with Fan Deng for a Knowledge Feast
On April 23, World Book Day, Yangyuan Six Walnuts partnered with Fan Deng, founder of Fan Deng Reading APP, as the 'Chief Knowledge Partner' to present a knowledge feast themed 'Knowledge Evolution: Answers in Books'. This collaboration underscores the brand's commitment to knowledge marketing and its focus on brain health nutrition.
澄韵Is the Foodservice Channel a New Wealth Opportunity for Distributors?
Recently, the author interviewed a beverage distributor and discovered a unique regional business case: a private-label new product generated over one million yuan in sales within a week of launch, with a gross margin as high as 50%. The author consulted the distributor and gathered insights from other distributors and brand marketers, offering a perspective for distributors seeking business opportunities. It should be noted that this case may reflect maximum results under specific regional conditions and does not represent the national market.
澄韵The Transformation of a Second-Generation Distributor: From Taking Over in Adversity to Building His Own Brand, How Did He Break Through and Rise?
When it comes to succession, most second-generation distributors take over a family business that is already well-established, with parents hoping to pass on their hard-earned legacy. Unlike the second-generation distributors previously reported by New Distribution, Chen Zhenyu took over the family business without strong resource support, and even faced real operational difficulties within the first 1-2 years, making it hard to get through. Essentially, he is a "second-generation distributor" forced by circumstances, from resistance to interest and research to re-entrepreneurship. His experience and thinking may offer inspiration to many distributors still in confusion.
澄韵The 2.0 Era of Sparkling Water: What Changes Will Nongfu Spring's Entry Bring?
In 2018, Genki Forest's sparkling soda water stood out among beverage products, breaking the 1 billion yuan single-product sales mark in just 1-2 years, creating a miracle in the red ocean beverage market and bringing the sub-category of sparkling soda water into everyone's view. In 2019-2020, both soda water and sparkling water categories saw new rounds of innovation, with new products emerging. Now, in 2021, the market is entering the 2.0 era, with major brands like Coca-Cola and Nongfu Spring entering. On April 1, Nongfu Spring officially launched its new sparkling soda water, a product developed over several years, marking another breakthrough in a new category after its 2019 still soda water.
澄韵2020 China Resources Snow Breweries Performance Review | Strengthening Brand Premiumization and Empowering Distributors to Grow Stronger!
On March 22, 2021, China Resources Snow Breweries released its 2020 performance report. The report showed that in 2020, the company's revenue was RMB 31.448 billion, a slight decrease of 5.2% year-on-year, mainly due to the impact of the pandemic. However, in terms of profit, the company's profit attributable to shareholders and earnings before interest and taxes increased by 59.6% and 42.3% respectively compared to 2019. In response, CEO Hou Xiaohai stated at the media conference held that day that domestic pandemic prevention and control has basically been brought under control, and it is expected that the beer market consumption will return to normal levels in 2021.
澄韵When Good Water Meets Good Tea: Nongfu Spring Launches "Tea-Brewing Mountain Spring Water" as a Gift to Chinese Tea
In March, as spring approaches and the spring tea harvest season nears, Nongfu Spring has launched a "Wuyi Mountain Spring Water" specifically designed for brewing tea, offering a spring gift to tea enthusiasts. Based on research by the China Academy of Agricultural Sciences Tea Research Institute and other authoritative bodies, this product took five years to develop.
澄韵Hankou No.2 Factory's "Hey Dong" Jelly Bottle: Creating a Z-Generation Hit from Aesthetics to Experience
A magical jelly soda, do you want to try it? The high-appearance jelly soda from Hankou No.2 Factory, would you like to give it a try? The salted lychee flavored jelly soda that requires 9 vigorous shakes before drinking—would you buy it? Recently, Hankou No.2 Factory launched its new product, "Hey Dong" salted lychee flavored jelly soda, which quickly spread across the internet. If you haven't tried it yet, you can head to a nearby convenience store or order it online.
澄韵Scream New Product Launch: "Isotonic" Professional Positioning in the Sports Drink Segment
Following tea π and Carbon, Nongfu Spring has launched another new product that stands out by its name. On February 25, Nongfu Spring officially announced that its classic Scream brand is introducing a new product—the third-generation "Isotonic" Scream. At first glance, the name "Isotonic" might confuse many, but it is not a gimmick; it is a professional term in physical chemistry and recognized by athletes and doctors.
澄韵As the Pioneer of Ready-to-Eat Chicken Breast, How Powerful is Fovo Group Behind the Youxing Brand?
Ready-to-eat chicken breast is a star track in the light meal market, known for its high protein, low calorie, and low fat, fitting modern health concepts. The Youxing brand under Fovo Group has sold 90 million portions, becoming the leader in this category.
澄韵Who Says Old Players Can't Innovate? Lee Kum Kee's Steamed Fish Soy Sauce Precisely Positions a New Subcategory!
In the consumer market, the most effective way for new players to challenge established ones is to define a new subcategory and become the leading brand in it. However, old players like Lee Kum Kee can also innovate; by creating steamed fish soy sauce in 1997, they carved out a new niche and set an industry benchmark.
澄韵Looking to the Future from "2430": How "Six Walnuts" Becomes a "Friend of Time"!
Top experts are long-termists of time. From Bezos to Buffett to Ren Zhengfei, all achievements are the result of long-termism. At the beginning of the new year, Luo Zhenyu's New Year's speech "Friends of Time" arrived as scheduled. Yangyuan Six Walnuts, as the exclusive sponsor, introduced a major strategic new product, Six Walnuts "2430", which embodies the brand's persistence and outlook for the future.
澄韵Quiet Exploration: How This Beijing Time-Honored Braised Food Brand Stays True to Its Roots While Expanding Sales
Chinese people love to eat, especially spicy and savory braised foods, which can be called national foods. When it comes to braised food brands, many may first think of Zhou Hei Ya and Juewei, as both companies were listed on the A-share market thanks to foodies. In fact, these brands also started in a small area, relying on unique flavors and word-of-mouth from local consumers, such as Zhou Hei Ya in Wuhan and Juewei in Changsha, before expanding nationwide. In Beijing, there is also such a braised food brand called Hahajing, which rarely publicizes itself and has a pragmatic, low-key corporate culture. This time, New Distribution had the opportunity to visit Hahajing's Beijing headquarters and had in-depth exchanges with COO Ren Peng and Operations Director Ma Meng, attempting to reveal some of the stories behind Hahajing.
澄韵Home Economy Prevails: From "Instant Noodles" to "Boiled Noodles" – See Master Kong's Product Innovation!
The outbreak of COVID-19 at the beginning of this year led to a surge in the instant food industry, with sales skyrocketing. However, as the pandemic becomes normalized and people's lives return to normal, how can instant food companies maintain their upward momentum? How can they retain the dividends and explore new market opportunities in the post-pandemic era? -01- New Track Growth, Family Consumption Emerges When the whole nation stays at home, a consumption track that cannot be ignored is reignited – family scene consumption. The pandemic has driven the home economy to boom, and household consumer products have grown rapidly, especially in the food industry, particularly in the instant noodle category.
澄韵Exclusive | Launching Officially in September, Yangyuan Takes Over Red Bull Anaji Operations!
New Distribution exclusively learned that on September 1 (today), Yangyuan Beverages held a mobilization meeting at its headquarters to officially begin operations of Red Bull Anaji under Thailand's TCP Group. Red Bull Anaji is the first new Red Bull product launched by TCP Group in China after the licensing dispute with Reignwood's Red Bull. Yangyuan Beverages, known for its 'Six Walnuts' product, is a major player in the northern Chinese market. This partnership signals a strategic move by TCP to leverage Yangyuan's strong distribution network in the north to boost Anaji's sales, intensifying competition in the energy drink market.
澄韵After the Disappearance of Traffic Dividends, How Can Maternal and Infant Brands Achieve New Growth with Private Domain Traffic?
Under the dual influence of consumption upgrades and the pandemic, private domain traffic, which emphasizes 'acquire once, retain for life,' has gained more attention. As traditional traffic dividends peak, brands are exploring how to build trust-based transactions and achieve long-term growth, with private domain traffic emerging as a key breakthrough.
澄韵A New Opportunity Is Emerging in the 30-Billion-Yuan Salt Industry: Are You Ready for This Round of Dividends?
On January 1, 2017, China's national salt industry system reform officially began, marking the most special moment in the history of China's salt industry and signaling the formal transition of the 2,600-year-old monopoly mechanism for table salt to marketization. The current market environment is entering a differentiation phase, and Hubei Salt Industry Group is actively diversifying its product lines, including launching a new sugar brand, to seize the opportunities in the post-reform market.
澄韵The Mission of China's Dairy Industry: From 'Getting Milk' to 'Getting Good Milk'
Recently, a statement from the Dairy Association was pushed to the top of the hot search, sparking discussions from all sides, especially some arguments that attempt to incite public sentiment to attack the entire dairy national standard and further attack China's dairy industry as inadequate, which is truly heartbreaking. Behind the national standard set by the Dairy Association lies the most suitable standard for China's national conditions, forged by countless dairy workers through relentless efforts, and over time, it has evolved, hiding the entire development history of China's dairy industry. For a long time, China has been a large agricultural country, with more draft cattle, fewer beef cattle, and even fewer dairy cows. In the 1960s, the country was in a difficult period...
澄韵Another Confirmation: CNIPA Rules Red Bull Gold Can Packaging Rights Belong to TCP Group
The China National Intellectual Property Administration (CNIPA) recently rejected a request by Red Bull Vitamin Beverage Co., Ltd. (Beijing Red Bull) to invalidate the three-dimensional trademark for 'Red Bull REDBULL' (No. 11460102), confirming that TCP Group is the rightful owner of the Red Bull gold can packaging and trademark. This is not the first time Beijing Red Bull has challenged TCP's rights, and all previous attempts have failed.
澄韵The Soda Water Arena: Spring and Autumn Hegemony, Initial Pattern Set
If last year's soda water market merely hinted at a trend, this year's full-blown, flourishing market will surely reshape your perception of the category. Leading brands such as Nestlé, Watsons, Wahaha, Tsingtao Beer, Uni-President, Nongfu Spring, Coca-Cola, Budweiser, and Yili have entered the fray, signaling a new wave of growth. This is a stark contrast to a decade ago, when no one expected the once-ephemeral soda water category to revive so fiercely, attracting countless companies.
澄韵Children's Snacks Usher in a New Era: Can Leading Brands Open Up a 100-Billion-Yuan Market?
In the consumer market, it's often said that women and children's money is the easiest to earn. Data confirms this: with China's consumer base reaching 1 billion, there's immense potential for all consumer goods to be reinvented. However, the current attention to children's consumption is insufficient, with few leading brands and uneven quality, making the children's economy a vast blue ocean full of opportunities.
澄韵Attention: What Trends Do Those "Quirky" New Products of 2020 Reveal?
As 2020 is about to pass its halfway point, the COVID-19 pandemic has delayed new product launches, but companies have not stopped innovating. A variety of new products are appearing in the market, attracting consumers' attention. Behind these products lie evolving consumption trends and brand attitudes, as continuous innovation is the lifeblood of any enterprise. In this environment of diversified consumer segments, innovation increasingly tests a company's ability to capture market information, understand consumers, and build a product with solid strength.
澄韵Exclusive | Red Bull® Anji Sales Exceed 1 Billion Yuan in Half a Year, Thai Tiansi Makes Another Big Move
Three products on shelves simultaneously—can you tell them apart? Recently, imported Red Bull appeared in Beijing supermarkets, drawing attention as another Red Bull product from Thai Tiansi Group enters the heart of Huabin Group's territory, following Red Bull® Anji. At the same time, the most anticipated sales data was revealed: according to Tiansi Group, in the first half of 2019, Red Bull® Anji sales exceeded 1 billion yuan! What does exceeding 1 billion in half a year mean? In 2016, Huabin Group launched "War Horse," which hit the market in 2017, and by 2018, annual sales were only 830 million yuan, taking three years to surpass 1 billion by the end of 2019.
澄韵Ready-to-Drink Tea 2.0 Era: Can Products at the 5-Yuan Price Point Break Through?
As consumption upgrades, beverages at the 5-yuan price point are gradually standing out, aiming to dominate shelves. In the ready-to-drink tea market, although 3-yuan products still dominate, since 2013, more new drinks have emerged with rising prices. This year, the return of giants like Coca-Cola and Nestlé has stirred the market. The arrival of the 2.0 era brings both opportunities and challenges, with innovation and channel strategies being key.
澄韵Luckin Coffee's Disruption Faces Major Setback, China's Coffee Industry Outlook Remains Uncertain
Luckin Coffee's dream of overnight success shattered amid investor anger. The company, designed by capital, told compelling stories but ultimately faced a harsh reality, leaving the future of China's coffee market uncertain.
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