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Articles by 李万利
Browse 5 New Distribution articles by 李万利.
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How to Approach the Market Under New Market Conditions
Under the current market conditions, which are not optimistic for most industries, companies face challenges from the lack of demographic dividends and cost advantages, a bottleneck in infrastructure investment, and sluggish financial markets. To succeed, companies must focus on making excellent products, closely following customers, and leading the right people well.
李万利Ten Details to Note in Street Promotions
As spring arrives, companies begin planning street promotions to directly engage consumers and boost sales. This article offers ten key considerations from the perspective of FMCG food manufacturers, including location, timing, equipment, atmosphere, promoters, information gathering, training and incentives, leadership attention, contingency plans, and avoiding conflicts with existing customers.
李万利Ten Effective Methods for Sales Professionals' Self-Management
Bystanders see clearly, while those involved are often confused. Sales professionals, especially managers, are articulate when managing others but find it difficult to manage themselves. Since management typically starts with oneself, self-management is crucial. Here are ten timeless methods to enhance self-management.
李万利The Ten 'Spirits' of a Salesperson
Some say the future depends on learning ability, and I agree, but the ability to learn first requires the ability to choose. As salespeople, we need to learn, but what should we learn? The so-called knowledge is a mix of good and bad, mostly boasting cases or foreign marketing theories; there is too little good stuff. So even though many people are eager to learn, excellent marketing talents are still rare. I judge a salesperson's future by whether they possess these ten 'spirits'.
李万利The Ten 'Qi' (Spirits) of a Salesperson
Some say that to see the future, one must look at learning ability. I agree, but the ability to learn first requires the ability to choose. As salespeople, we need to learn, but what should we learn? The so-called knowledge is a mix of good and bad, mostly boastful case studies or foreign marketing theories. Good stuff is rare, so even though many people are eager to learn, excellent marketing talents are still few and far between. I judge a salesperson's future by whether they possess these ten 'Qi' (spirits). 1. Ambition: Aim high. If you only want to support your family, you may struggle to do so. As the saying goes, 'Aim for the highest and you'll reach the middle.' Without a big dream, even the most talented will become ordinary. Zhou Enlai studied for the rise of China and became Premier; Zhang San, who went to school just to avoid losing money selling vegetables, lives a pastoral life. The same applies to sales. If Zong Qinghou hadn't had ambition, Wahaha might have just made him a rich man, and the brand would be unknown.
李万利