AUTHOR ARCHIVE
Articles by 张二河
Browse 2 New Distribution articles by 张二河.
Published articles
2 articles · Page 1 of 1
Plunge 40% vs Surge 120%: The 'Heaven and Hell' of Consumer Giants
In 2025, China's consumer market reached a milestone as total retail sales of consumer goods surpassed 50 trillion yuan for the first time, reaching 50.1202 trillion yuan, a year-on-year increase of 3.7%. Final consumption expenditure contributed 52% to economic growth, up 5 percentage points from the previous year. This achievement came amid global economic turmoil and weak consumer confidence, with policy support playing a key role, including 300 billion yuan in ultra-long-term special treasury bonds for trade-in subsidies. However, the industry showed stark divergence: some leading companies delivered impressive growth, while others faced significant declines.
张二河2025: The Life-and-Death Trials of Ten Major Consumer Brands, from Xibei to Zhong Xue Gao to Juewei
In 2025, China's consumer market witnessed a stark contrast: while some companies thrived, many once-prominent brands faced collapse. This article examines ten major consumer brands that encountered severe difficulties, including Xibei, Helen's, Dingdong Maicai, Liangpin Shop, Juewei Food, Markor Home, Milkground, Zihaiguo, Zhong Xue Gao, and Globalegrow, highlighting their struggles and the broader industry challenges.
张二河