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Articles by 燃财经工作室
Browse 9 New Distribution articles by 燃财经工作室.
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500 Days of Community Group Buying
After more than 500 days of rapid growth, community group buying has entered a new phase. As companies like Shihui Tuan and Shihuihui face contraction and transformation, the industry is seeing a reshuffle, with giants like Meituan and Pinduoduo dominating, while startups struggle with losses and high logistics costs.
燃财经工作室Small Supermarkets Resist the Internet
The internet is powerful, but small supermarkets are resilient. Despite the wave of internet impacting offline retail, small supermarkets, including community stores, convenience stores, and mom-and-pop shops, have shown strong resistance, with over 75% of the 6.3 million such stores in China located in third-tier cities and below, contributing 40% of domestic FMCG shipments.
燃财经工作室Community Group Buying: Going Separate Ways
In Jingxing County, at the western edge of Shijiazhuang, Hebei, Gao Xiulin's supermarket is a hub for community group buying, with Xingsheng Youxuan and Meituan Youxuan competing for orders. As the industry expands into counties and rural areas, companies are diverging in strategy, with some focusing on lower-tier markets and others on major cities, while facing challenges like price wars, supply chain issues, and the upcoming summer test.
燃财经工作室Can Giants Prop Up Community Group Buying?
Community group buying has attracted significant capital and major internet companies like Alibaba and Meituan, but the industry faces challenges from low barriers and intense competition. The article examines whether these giants can sustain the sector's growth.
燃财经工作室Deep Dive | I Was Screwed Over by Livestream E-commerce
Six industry insiders recount the pitfalls of livestream e-commerce for anchors, MCNs, and brands. From fake sales and subpar products to disappearing merchants and unscrupulous MCNs, the frenzy hides a web of traps.
燃财经工作室Nationwide Rush for Groceries Revives Struggling Fresh E-commerce
During the pandemic, online grocery shopping has surged, with users setting alarms to grab vegetables, giving a lifeline to the fresh e-commerce industry that faced a shakeout last year. However, companies now face challenges in supply chain, delivery, and user retention, while new opportunities like direct community supply and restaurant retailization emerge.
燃财经工作室Selling Baby Formula in the Lower-Tier Market
A former Amazon China VP and COO of Mia explores the lower-tier market's baby formula business, revealing how small-town shop owners act as key opinion leaders, using trust and marketing tactics to dominate sales, while highlighting the stark contrast in pricing and quality between urban and rural areas.
燃财经工作室E-cigarette Offline Exodus
A ban issued by regulators on November 1 has effectively ended e-cigarette e-commerce in China, and on November 15, Apple removed 181 e-cigarette apps from its App Store. With online sales blocked, e-cigarette companies are pivoting to offline retail, sparking intense competition for physical store channels.
燃财经工作室Why Are Foreign Supermarkets Suffering a Major Defeat in China?
After 20 years of operation, foreign supermarkets like Carrefour have either closed stores, sold out, or embraced local giants. With Carrefour China being acquired by Suning and CP Lotus facing losses and privatization, the topic of foreign supermarkets' failure in China has resurfaced.
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