AUTHOR ARCHIVE
Articles by 品饮汇媒体中心
Browse 5 New Distribution articles by 品饮汇媒体中心.
Published articles
5 articles · Page 1 of 1
Meituan, JD.com, and Taobao Battle in Instant Retail: How Beverage Brands Choose Platforms, Expand Channels, and Drive Growth?
As instant retail grows over 40% annually and is projected to exceed one trillion yuan by 2025, beverage brands face a critical question: how to navigate platforms like Meituan, JD, and Taobao to build supply and traffic capabilities. This article, based on an interview with Wang Meiyi, Operations Director at Qiuyu Technology, clarifies the differences between instant retail and other channels, explains why beverages are a 'golden category,' and outlines platform strategies and core competencies for brands.
品饮汇媒体中心2000+ New Beverage Products Unveiled, 10,000+ Professional Visitors Gather: 2025 Pin Yin Hui Autumn Innovative Beverage Exhibition Grandly Opens in Nanjing!
As beverage industry professionals grapple with the anxiety of 'difficult product selection and even harder sell-through,' and the stark contrast between stagnant warehouse inventory and viral channel hits on social media, the market urgently seeks a breakthrough. On October 11, that breakthrough emerged at the Nanjing Han Lu Lou Hotel with the grand opening of the 2025 Pin Yin Hui Autumn Innovative Beverage Theme Exhibition, injecting strong momentum into the sluggish market through its vibrant on-site atmosphere, deep trend insights, and precise, efficient business matchmaking.
品饮汇媒体中心Clear Water, Pure Heart, Linking a Hundred-Billion Future: Danjiangkou Writes a New Chapter for the Beverage Industry
On September 14, 2025, as morning light rippled across the Danjiangkou Reservoir, the largest man-made freshwater lake in Asia, intake pipes at 35 meters deep were delivering pristine raw water directly to the industrial park. This water, carrying the national mission of 'a clear stream flowing north forever,' has become the fulcrum for transforming the beverage industry. The China Water Capital Beverage Conference and Danjiangkou Water Economy Supply Chain Ecology Conference (the 'Beverage Conference'), hosted by the CCPIT, organized by the Danjiangkou Municipal People's Government, and supported by national industry associations including the China Warehousing and Distribution Association, the China Chain Store and Franchise Association, the China Beverage Industry Association, the Overseas Investment Federation of the China Investment Association, and the beverage industry veteran institution Pin Hui Hui, opened grandly at the Handan Kairui Hotel.
品饮汇媒体中心Reviewing the 2024 Sugar-Free Tea Market: Through the Waves, Gold Emerges
According to Nielsen data, the sugar-free tea market grew 110% year-on-year in 2023, reaching 24.1 billion yuan. The category has moved directly from introduction to maturity in just two to three years, but competition is intensifying. As brands engage in price wars and product homogenization, the next competitive frontier may be 'organic' tea, with companies like Jinchen Tea leading the way.
品饮汇媒体中心Beverage Industry's "Star-Making Plan" Launched, Leading Industrial Innovation and Boosting Channel Growth
On May 28 at 20:00, the "Stars and All Things·2024 Pinyinhui National Brand Upgrade Launch" was held online by Pinyinhui, a channel growth empowerment platform for China's beverage industry, attracting over 50,000 viewers. At the launch, Pinyinhui founder Sister Xi analyzed the current state of the beverage industry, the pain points of brand owners in B2B and B2C, and market development trends. Combining Pinyinhui's industrial innovation momentum and resource linkage advantages, she systematically proposed the "Star-Making Plan" aimed at reshaping industrial value from the channel and market ends, and optimizing channel operation efficiency from methodological and practical perspectives to help brand owners and channel distributors achieve channel growth and market breakthroughs.
品饮汇媒体中心