Consumer & Categories
Replacement Bottle Liquor, Opened Bottle Liquor, Bare Bottle Liquor... What Lies Behind the Chaos in the Baijiu Industry?
Amid the reality of inventory backlog, quick shipment is a common goal for baijiu manufacturers and distributors, but their approaches diverge in practice. Manufacturers focus on strengthening consumer guidance to drive channel sales, while distributors, pressured by costs and cash flow, resort to cross-regional selling, leading to price inversions and various market irregularities.
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