Brand Marketing
"FMCG Brand Energy Ranking" Released: Yili, Mengniu, and Wanglaoji Top Three
The FMCG Industry Research Institute released the "FMCG Brand Energy Weekly Observation," which collects, surveys, and analyzes brand communication data to rank FMCG brands by an energy index. The report aims to provide periodic brand communication references for FMCG brand owners and a reference coordinate for supermarket users in brand selection. For the period July 25-August 1, 2016, among 10 brands including Yili, Master Kong, Mengniu, Liby, Nongfu Spring, and Haitian, Yili, Mengniu, and Wanglaoji ranked in the top three in the comprehensive brand energy index, with Yili taking the top spot.
快消品行业研究院