Brand Marketing
The Feud History of Chinese FMCG Brands: How the Lower Horse Kills the Upper Horse?
In the FMCG industry, seizing a competitor's market is undoubtedly the best way to grow, saving consumer education costs and achieving a multiplier effect. This has led to a history of feuds among brands. The article recounts classic cases like Nongfu Spring vs. the purified water industry, San Taizi vs. Hualong, and Sanquan vs. Sinian, illustrating the strategy of using a 'lower horse' (a non-core product) to kill the opponent's 'upper horse' (their trump card).
风陵渡