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Articles by 张宇
Browse 27 New Distribution articles by 张宇.
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27 articles · Page 2 of 2
Reference Plan for Process Item Management Assessment for Business Office Directors/Supervisors
This official account will invite a senior executive from a certain company to explain this article in a WeChat group on January 14 (next Tuesday). To participate, add the 365 Business School assistant at the end of the article as a friend and note "Process Item". A business office director is generally the highest grassroots sales leader for one or half a prefecture-level city, serving as the basic unit of enterprise sales. The director's basic functions generally include two major parts: first, building a talent pipeline, making personnel reserves and assistance management; second, sales indicators, where process determines results, and results reflect process. Assessment indicators are ever-changing but ultimately boil down to result-oriented and process-oriented approaches. However, market foundations vary, and personnel personalities differ greatly. This assessment plan is specially formulated to leverage strengths and avoid weaknesses. Punishment is not the goal; as long as process or result items are achieved, punishment will not be imposed.
张宇Nine Peculiar Phenomena in Compensation Management: Do Distributors Know How to Solve Them?
Compensation assessment is fundamental yet crucial for distributors, but many face issues. This article analyzes nine 'peculiar' phenomena in distributor compensation management, offering insights for improvement.
张宇Two Key Words for Driving Sell-Through in the New Normal
The industry-wide challenge of product sell-through is a major test for food manufacturers and distributors, prompting a collective reflection on traditional marketing thinking. To succeed, food companies must reposition themselves strategically, strengthen product development and marketing, and collaborate closely with channel partners to break the ice of sluggish sales.
张宇