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Articles by 王小博、李相如
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46.7%! 657 Million Middle-Aged and Elderly People Are Reshaping China's Consumer Market
Over the past 25 years, China has undergone a silent yet profound demographic revolution that has reshaped the nation's population and is completely rewriting the rules of the business world. With 657 million people aged 40 and above now accounting for 46.7% of the population, a new consumer era driven by mature consumers is emerging, fundamentally altering the underlying logic of China's consumer market.
王小博、李相如Contrary to Trout's View: Qinghua Lang's Momentum Strategy Has Gone Astray
In 2017, Langjiu Group repositioned Qinghua Lang as 'one of China's two major sauce-flavor baijiu', launching a high-end strategy. Despite massive advertising and price hikes, the brand has faced price inversion and inventory issues due to insufficient brand momentum, allowing rival Xijiu to catch up in the sub-high-end market.
王小博、李相如Why Does Qinghua Lang, Priced at 1499 Yuan per Bottle, Still Lack Brand Momentum?
In 2017, Langjiu Group repositioned Qinghua Lang as one of China's two major sauce-flavor baijiu brands, launching its high-end strategy. Despite raising the retail price to 1499 yuan per bottle by September 2020, the brand has faced price inversion and inventory backlogs due to insufficient brand momentum, with actual selling prices falling below the ex-factory price by 2023.
王小博、李相如