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Articles by 青山投研中心
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The Overlooked Silver-Haired Consumer | Qingshan Capital 2025 Annual Research Report
Aging is an unavoidable game of time. As a large population enters old age, aging is no longer a distant statistical proposition. This report from Qingshan Capital's investment research center examines the often-ignored and misunderstood silver-haired consumer market in China, revealing the immense heterogeneity among the elderly and challenging prevailing narratives that either fear or exploit them.
青山投研中心Consumption, Labor in the New Era | Qingshan Capital 2024 Mid-Year Research Report
This report redefines consumption as a form of labor in the era of commodity surplus, arguing that modern consumption involves purpose, effort, output, and standards, thus constituting a new type of work that drives economic and social value.
青山投研中心Platform Workers | Mid-2023 Consumer Report
The report by Qingshan Investment Research Center explores the phenomenon of 'platform workers'—over 200 million people in China who earn income through digital platforms. It categorizes them into three types, profiles six major occupations, and analyzes structural changes, historical contributions, and future employment capacity of platforms.
青山投研中心35, the Chinese Midlife | Qingshan Capital 2022 Annual Consumption Report
At a weekly meeting of Qingshan Capital's investment department, a question arose: why do most startups target users under 35? This prompted an investigation revealing that over 90% of entrepreneurs ignore the 35-60 demographic, despite them being the main producers and consumers. The report explores the origins of the '35-year-old crisis' in China, its unique causes, and proposes a future where China shifts from a manufacturing to a service economy, potentially redefining the role of midlife individuals.
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