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Articles by 苗庆显
Browse 79 New Distribution articles by 苗庆显.
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79 articles · Page 4 of 4
Room-Temperature Lactic Acid Bacteria Drinks That Treat Consumers as Fools Are Doomed: Decoding the Key Person Law in Marketing
Why do some products that fool the majority still fail? Why do others thrive despite widespread criticism? Marketing should target not the majority but a few key individuals. This article explains the Key Person Law using the innovation diffusion theory and the example of room-temperature lactic acid bacteria drinks.
苗庆显A Management 'Saying' That Has Disgusted Me for Twenty Years: Character Matters More Than Ability
Why hasn't the 'loyalty first' theory adopted by companies led to prosperity, but instead to chaos? Should scientific corporate management adhere to 'value exchange' or 'personality exchange'? Why did some ancient emperors distrust talents selected through layers of examinations and prefer to use eunuchs? Let's start with a thick bowl of chicken soup. More than a decade ago, when Mengniu was soaring, like Ma Yun today, there was much chicken soup attributed to Niu Gensheng. The thickest was this one: 'Those with virtue and talent are promoted exceptionally; those with virtue but no talent are cultivated; those with talent but no virtue are restricted...'
苗庆显Why the Hottest New Products at the Sugar and Wine Fair Are More Likely to Make Companies and Distributors Lose Money?
Why are the hottest new products at the Sugar and Wine Fair more likely to make companies and distributors lose money? What are the tricks to ride the market trend without losing your wife and catching the rogue? Planning a product line is like deploying troops; what is the correct posture? Every year starting in March, industry exhibitions are in full swing. What do you look at in industry exhibitions? Look at 'new products', 'trends', and dynamics; it is said that major exhibitions are industry bellwethers. But in general, industry exhibitions are like 'going to a big market' or 'joining the crowd', with products rushing in like a swarm. In the first few years of making beverages, when I saw that Six Walnuts was hot, the exhibition was full of walnut drinks, then coconut juice drinks, and recently lactic acid bacteria drinks; in cosmetics, it was various hydrating products in the early years, and in recent years, various masks. If companies launch new products based on this, and distributors select products based on this, they often lose a lot.
苗庆显No Middlemen Is the Biggest Marketing Lie (Part 3): Scientific Top-Level Channel Design
Why are Coca-Cola's direct-operated terminals and Master Kong's channel intensive cultivation traps for most companies? How does 'Lao Gan Ma', which has almost no sales staff, manage to do solid and meticulous market groundwork? This article reveals the ultimate answer to improving channel efficiency and ending the mutual friction between manufacturers and distributors.
苗庆显Distributors Being Smeared: What They Need Isn't a Defense, but to Avoid the 'Traps'
Distributors are squeezed by brand owners, retailers, and platform companies, with rising costs and longer payment cycles. The key to breaking through is to recognize and retain their core value functions, avoiding the traps set by brand owners and retailers that strip away their essential roles.
苗庆显"No Middleman to Earn the Difference" Is the Biggest Marketing Lie
Relying on intuition to conclude that eliminating middlemen leads to better deals is highly unreliable. People's cognitive misconceptions are exploited by those with ulterior motives, causing many to fall into the trap of "channel flattening." Acknowledging the value of middlemen, establishing a matching channel system, and scientific top-level marketing design are the correct paths for channel operation.
苗庆显Do You Really Believe That "Character" Matters More Than "Ability"?
Why hasn't the "loyalty first" doctrine adopted by many companies led to prosperity, but instead to chaos? Is scientific corporate management based on "value exchange" or "personality exchange"? Why did some ancient emperors distrust the talents selected through rigorous examinations and prefer to use the eunuchs around them? This article is reposted from: Laomiao Tears Apart Marketing.
苗庆显