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Articles by 张博

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Retail Formats

0-Fat Latte Takes Off! Nowwa Uses Product Strength to Drive Convenience Store Business

With the rapid rise of new retail models such as hard discount formats, instant retail, and warehouse clubs, a retail efficiency revolution has been sparked, also driving the transformation of traditional retail channels like KA, BC supermarkets, and convenience store wholesalers. Amid this convenience store transformation, our market visits have uncovered the innovative shop-in-shop model of Nowwa Coffee partnering with convenience stores. Its growth speed further confirms the booming shop-in-shop business. To date, Nowwa Coffee has opened over 7,000 stores, covering more than 300 cities (including Macau). This explosive growth...

张博
Dealer Operations

One Person, 30 Days, 10 Million in Sales: A New Wave of FMCG Distributors Flock to a Lucrative New Track

Distributors are struggling in a shrinking market, with traditional channels squeezed and online ventures often losing money. However, some are finding success on Dewu, a platform with low entry barriers, low customer acquisition costs, and low return rates, where one operator can achieve over 10 million in monthly GMV.

张博
Brand Marketing

National Candy Brand 'Golden Monkey' Returns with an Upgrade

A new face appears on Tmall's top-selling chocolate list—ugly-cute with big eyes, calling itself 'Ugly Monster'! On Douyin, this product has sold hundreds of thousands of units. It turns out this is not a new brand but a revamped classic from the national candy brand Golden Monkey, which has made bold innovations to appeal to younger consumers.

张博
Retail Formats

Convenience Store Revenue Soars 10-Fold! A Cup of Nowa Coffee Ignites the Entire Store's Business!

Convenience store franchisees report that since partnering with Nowa Coffee's 2.0 store-in-store model, daily coffee sales have surged 10-30 times, with some stores selling over 1,000 cups a day, significantly boosting overall revenue and customer traffic.

张博
Dealer Operations

The First Batch of Distributors Investing in Convenience Store Coffee Have Already Recouped Their Investment

After the Spring Festival, visits to wholesale markets revealed a bleak business landscape for distributors, squeezed by new retail channels and direct factory sourcing. However, a distributor in South China found a new opportunity by investing in NOWWA coffee 'store-in-store' setups within convenience stores, achieving strong returns and recouping investment within months.

张博