"After 20 years as a distributor, business has never been as hard as in the last two years. I thought going online would bring a breakthrough, but when I calculated last year, I ended up losing millions!" A distributor told us: "The situation now is that if you don't compete, you can't survive, but if you do compete, you can't beat your peers." In an era of shrinking volumes, everyone is desperately competing. In the end, distributors only see money flowing in and out, and at year-end, they find they haven't made any profit, while also facing risks of inventory backlog and difficult receivables. In today's market, if distributors only rely on a single traditional channel, their market share will inevitably be squeezed. As New Distribution has repeatedly reported this year, the rules of the retail game are becoming increasingly diversified and complex. A clothing merchant mentioned that offline store rental costs are too high: "For every 100 yuan of goods sold, 99 yuan goes to costs, leaving only 1 yuan profit, making it impossible to operate." When moving online, distributors need to invest a lot of time to understand and become familiar with new retail. So where is the next blue ocean opportunity for distributors? Recently, New Distribution has observed that besides discount retail and instant retail, in this year's market exchanges, many distributors have also mentioned Dewu to us. "We broke 10,000 orders in the first week, and monthly GMV exceeded 11 million, far exceeding my expectations," a Shenzhen beauty and personal care distributor who just started on Dewu shared with us, noting that the initial setup required only one operations staff member. Another entrepreneur born after 2000 started with offline distribution of major phone brands and digital products, then moved online to Dewu with zero e-commerce experience. On the first day of listing, they made sales, achieving monthly transactions of 3 million, outperforming seasoned e-commerce veterans and overtaking them on the curve, vowing to go all-in on Dewu. There are many similar distributor reports, and we've noticed that they almost all entered the new channel with minimal investment or cost and achieved good returns. This article analyzes and summarizes our market research experience to share with you why the Dewu platform deserves distributors' attention. One Operator, Monthly Orders Exceeding 10,000, Sales Over 10 Million Distributors Quickly Get Started on Dewu with 'Low Barriers' When business is poor, many distributors have considered expanding online, but almost all have been deterred by high traffic costs, high influencer collaboration fees, and labor costs. On one hand, influencer collaborations often result in losses due to high fees; on the other hand, e-commerce requires various viral content, ad spending, and complex operations, requiring significant capital and effort to build a team, only to end up losing money. They find that online is also competitive, and without rich operational experience, it's hard to make money. So, how can those without extensive operational experience but wanting to try new channels break through? After in-depth interviews with several distributors, we learned that Dewu provides dedicated guidance from early merchant onboarding to later operations, along with tools and data, to help merchants get started quickly with low barriers. Most merchants only need a team of 2-3 operations staff to achieve stable and substantial sales. "Thanks to a peer's recommendation, I joined Dewu in July and got results in the first week, with sales exceeding 200,000, and this week's performance has doubled," a digital distributor from Northeast China told us: "And I use very few people, only 2 operations specialists." What makes merchants feel business is easy to start is Dewu's semi-hosted operations support, which greatly simplifies business processes. From product selection, operations, to customer service, the Dewu platform helps with services; distributors only need to handle product listing, pricing, and shipping, without even needing to decorate their store or maintain product links. "In the beauty category, there are many SKUs. When we joined other platforms, we had to figure out how to promote products ourselves. But on Dewu, with the active help of platform operations staff, we quickly found hot-selling items and made sales on the day of listing," a Guangdong skincare and beauty distributor expressed. It is precisely because it's easy to get started and quick to scale that Dewu has gained favor among many distributors. New Online Blue Ocean: Low Customer Acquisition Costs, Low Return Rates Are the Key to Merchant Profitability Having sales alone isn't enough; the key is profitability, which keeps merchants on the platform and creates long-term value. As is well known, high customer acquisition costs and high return rates are two fatal challenges in e-commerce, which is why e-commerce is hard to profit from. "I previously tried an e-commerce platform, built a team, and after months of testing, the best ROI on ad spend was just over 2. With a 30% return rate, profits couldn't cover costs," a distributor told us. Many merchants report that customer acquisition and traffic costs on Dewu are extremely low. New Distribution observed that on Dewu, good products are the primary factor for selling. Unlike the previous business logic where you had to buy traffic to get sales, Dewu is more like an automatic recommendation mechanism that allows merchants with good products to be 'discovered.' Simply put, good products are the primary factor for selling on Dewu. In early operations, as long as products appeal to young people, have quality, and reasonable prices, they can enjoy 90% free, high-quality traffic. Secondly, Dewu's unique 'community + shelf e-commerce' model facilitates more free traffic. High-quality content can be accumulated on the platform, helping merchants continuously attract organic traffic. As the head of skincare brand Half Flower Field shared with us: "Dewu has the lowest cost across all channels, and the key is that the traffic port is in the community. The content we post on Dewu can accumulate, and once accumulated, it can be searched by users, giving it long-term value." For merchants with budgets, Dewu also offers more commercialization tools. These help merchants expand their business scale, with support and cash rebates, reducing marketing costs by another 3-4%. Some merchants have already received million-level marketing rebates from the platform. It's reported that one merchant, after only three years on Dewu, saw revenue grow from 8 million to 150 million this year, with a continuously doubling compound growth rate. Moreover, because Dewu places great emphasis on authenticity assurance, it has accumulated a large number of high-quality users. "Not only do they have high trust and loyalty to brands, but Dewu users also have higher repurchase rates and frequency of trying new products compared to other platforms," said the head of contact lens brand CoFANCY: Because of trust, users naturally feel that products and brands on the platform are more reliable. It is precisely this long-term trust relationship that generates a large number of high-quality transactions, resulting in significantly lower return rates. It's understood that Dewu's overall return rate is less than 10%, especially for categories like clothing, jewelry, and household goods, which are typically high-return, it's below industry average. Merchants find after-sales simpler on Dewu, and actual transaction revenue is naturally higher. Even a skincare distributor shared: "After one month on Dewu, I achieved 3,000 orders a day and monthly transactions of 11 million, with a return rate of less than 2%, far below the 10% on other platforms, exceeding our initial expectations." In such a competitive environment, merchants can still maintain growth and operate at low cost, which is definitely a good business. Grasp Young People's Preferences and Build a Good Product Portfolio Returning to the Essence of Product, You Can Find the 'Wealth Code' on Dewu "For long-term stable development, enterprises must identify their target consumers. The current main consumer group is shifting to young people. Capturing this group means capturing sustained growth," shared a brand friend. From the user structure perspective, one in every two post-95s in China is a Dewu user. Dewu covers young customers in cities from first to fifth tier, making it the e-commerce platform that best understands young people. And these users are the most consumption-capable group locally. Because of this user structure, we can grasp young people's preferences and see future consumption trends. After studying the strategies of multiple distributors and brand merchants on Dewu, New Distribution has summarized the 'wealth code' for merchants to make money on Dewu. First, differentiate products. Good products equal good traffic, emphasize emotional value, and don't compete on price. The best way to avoid cutthroat competition is to differentiate products by emphasizing emotional value. For example, a traditional high-end liquor distributor, specializing in international first-tier spirits brands like Hennessy and Rémy Martin, targets the young consumer market through high-end, IP-based product selection, precisely reaching Dewu's high-net-worth user group, achieving sales exceeding 1 million yuan within three months of joining. By leveraging IP collaborations, they amplify emotional value and capture young people. For instance, Yili's bestseller strategy on Dewu involves IP collaborations that are popular among young people, such as the Yoghurt with Line Friends collaboration that sold out within three days of launch and went viral on social media; and the collaboration with Butter Bear, which has accumulated sales of over 100,000 orders. There are also imported internet-famous snacks that young people love to try. A Meiji chocolate sold 100,000 orders within 10 days of launch. Similarly, popular items from Sam's Club and Pangdonglai, which are favored by young people, are also well-received on Dewu. Second, expand into niche categories, capturing category mindshare and young people's attention. Young consumers like to 'try new things' and have unique usage scenarios, which means more niche products often sell unexpectedly well on the platform. For example, Blue Moon discovered that young people now have many rental scenarios, and the old selling point of large quantities at low prices doesn't appeal to them; in fact, large sizes become a point of hesitation for orders. After identifying this need, Blue Moon listed small-size laundry detergent products, which quickly became bestsellers. They then gradually optimized their product matrix, expanding into functional detergents like underwear detergent and sports detergent. With this strategy, they quickly broke through monthly GMV of one million. Don't fear niche products; fear not capturing consumers' true preferences and scenario needs. Third, seize gift-giving scenarios; young people need rituals in life. Because they 'get' young people, it's natural to also capture the gift-giving consumption scenario, which is a very popular opportunity on Dewu. According to multiple merchants, during holidays like Double Dan, Valentine's Day, and Mother's Day, Dewu's sales surge significantly, with many merchants seeing sales 3-5 times higher than usual during these traditional festivals. For example, a liquor distributor launched a 'mini liquor speaker gift box' for Valentine's Day, which has consistently ranked in the top 3 of the platform's 'IP Collaboration Liquor Hot List'. In conclusion, in today's fiercely competitive environment, while most distributors, retailers, and brands are struggling to grow, Dewu, with its advantages of 'low barriers, low customer acquisition costs, and low return rates,' has allowed many bosses to seize new business opportunities. But this is not the end; on the contrary, Dewu's young and massive user base reveals a wealth of opportunities. Food and health products, beverages and alcohol, light meals and meal replacements, seasonal gift boxes, household cleaning and daily chemicals, home fragrances, beauty and personal care... In the FMCG sector, there are still many category gaps and dividends. Now joining, you can also enjoy 10 billion in traffic subsidies, 1 billion in fee subsidies, 500 million in marketing rebates, and a new merchant support plan. Some merchants have already received million-level platform rebates. Distributor friends with quality product portfolios and actively seeking growth opportunities and profit guarantees can quickly scan the QR code below to obtain Dewu's preferential policies.