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Articles by 新经销刘少德
Browse 61 New Distribution articles by 新经销刘少德.
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61 articles · Page 3 of 3
Community Group Buying E-commerce Is on Fire?!
This article explores why community group buying e-commerce has exploded this year, its market size, and the window of opportunity for entrepreneurs. It also examines the role of community group buying in the FMCG supply chain, highlighting the importance of supply chain capabilities and the challenges ahead.
新经销刘少德Two Years, Tens of Thousands of Square Meters of Warehousing, and a Tech Team of Nearly 100: He Uses His Own Experience to Show You That 80% of Unified Warehousing and Distribution Is Done Wrong!
A former senior engineer at Microsoft and Facebook returns to China to start a business, targeting the FMCG sector. He explains why a tech company invests heavily in warehousing and distribution, and why 80% of unified warehousing and distribution is done wrong.
新经销刘少德Capital Winter, Yet Yijiupi Secures $200 Million in Funding from Meituan and Tencent - Why?
Despite the capital winter in the FMCG B2B sector, Yijiupi has secured a $200 million Series D funding round co-led by Meituan-Dianping and Tencent, with a valuation of $1.1 billion. This investment underscores the value of the FMCG B2B industry and Yijiupi's robust business model, as well as the strategic complementarity between the investors and the platform.
新经销刘少德Getting Paid by You, Selling Others' Goods? Is the B2B Shared Business Model Reliable?
The FMCG industry is fundamentally labor-intensive and capital-intensive, and the heavy reliance on capital and labor was justified in the past when labor costs were low and supply-demand imbalances existed. However, with increased productivity, the seller's market has shifted to a buyer's market, and labor costs have risen. As a result, leading brands are cutting staff through various means to reduce costs, but market operations must continue. The emergence and development of shared business models in recent years have prompted us to consider the limitations of sharing traditional FMCG salespeople.
新经销刘少德Eternal Asia's New Decade Plan after Joining Hands with Shenzhen Investment Holdings: Advancing New Commercial Services and Implementing New Distribution Strategy
In the first half of 2018, Eternal Asia achieved operating revenue of 36.9 billion yuan, a 21.21% increase year-on-year. This is the first mid-year report card after partnering with Shenzhen Investment Holdings. The company's financial performance remained robust despite economic fluctuations, with total profit up 14.91% and net profit attributable to parent up 3.63%.
新经销刘少德FMCG B2B Hard to Profit? It's Just Your B2B That's Hard to Profit!
Since 2018, voices predicting the decline of FMCG B2B have grown louder. While the industry has indeed faced various issues, the core doubts revolve around whether it can truly improve supply chain efficiency and whether platforms can achieve profitability. This article examines the viability of FMCG B2B from a profitability perspective, highlighting regional platforms like New High Bridge that have achieved profitability through models like convenience store + B2B, loose franchising, and regional focus.
新经销刘少德From Traditional Distributor to Fresh Food Convenience Store King of the Northwest: His Personal Experience Proves There Is a Third Path for Distributor Transformation
Zhang Mingyang, founder of Mingzhe Bianli, gave up a million-yuan distribution business to open fresh food convenience stores, achieving over 200 franchised stores in Xi'an and annual GMV exceeding 400 million yuan. His case demonstrates that traditional distributors can transform into convenience store operators, leveraging fresh produce as a key differentiator and community e-commerce to increase store traffic by 20% and monthly revenue by over a million yuan.
新经销刘少德2 Years, 15,000 Outlets in a Single City, Transaction Volume Exceeding 300 Million: He Says He Aims Not Only to Be the King of Southwest China but Also to Expand into Southeast Asia!
After teaching for 10 years and starting a business for 10 years, why did he choose to enter B2B? In just one year, sales exceeded 300 million yuan, covering 15,000 outlets. What enables this B2B platform to achieve 6-hour order delivery? Not content to stay in Southwest China, he plans to go global and expand into South and Southeast Asia. Where does his confidence come from?
新经销刘少德After 10 Years of Entrepreneurship and 3 Transformations, How Did This B2B Platform Cover 15,000 Stores in 3 Years and Become a Regional King?
This article explores the transformation of Bianlibao, a regional B2B platform in Fujian, from a direct-operated convenience store chain to a self-operated B2B, and finally to an information matching platform. It details how the platform covered nearly 8,000 outlets in one year and achieved supply chain empowerment without touching goods or warehousing and distribution.
新经销刘少德Fresh Century: How This FMCG B2B Platform Secured Two Rounds of Funding in Four Months During the Capital Winter
Fresh Century, a Shanghai-based FMCG B2B platform, has secured two rounds of funding in just four months, standing out in the capital winter. Its founder, Liao Chuan, attributes this success to a relentless focus on supply chain efficiency, which he believes is the core value that many B2B platforms overlook.
新经销刘少德8-Year Mengniu Veteran Spends 7 Years Opening 1,000 Convenience Stores, Then Moves to B2B Without Earning Product Margins—What Is He Really Up To?
This article profiles Zhang Peiyan, a former Mengniu employee who founded the Xi'an-based convenience store chain Every Day, growing it to over 1,000 stores in 8 years. It explores his transition into B2B supply chain services through the 'Bangbianli' platform, which deliberately avoids earning product margins to facilitate store conversions, and discusses the strategic logic behind this approach.
新经销刘少德Amid the Digital Upgrade Wave in FMCG, What Innovations Has Coca-Cola Introduced?
Facing an overall industry decline, the century-old beverage giant Coca-Cola has made various attempts, including product innovation, digital channel construction, and marketing innovation, to adapt to the digital transformation in the FMCG sector.
新经销刘少德From Overseas Senior Engineer to FMCG Online Distributor: Why Did He Give Up Life Abroad and Return to China?
1. From an overseas engineer to a B2B platform entrepreneur, what drove this identity shift? 2. Why has this B2B platform focused on the snack food category since its founding over two years ago? 3. What is the purpose of this B2B platform expanding its channel structure beyond serving small shops? In 2017, New Distribution conducted a systematic survey of 22 major cities across China, comprehensively investigating the penetration and coverage rates of various B2B platforms in different regions. In the Dalian market, in addition to national platforms such as JD New通路 and Yijiupi, local FMCG B2B platforms also performed notably, with Lianpin being one representative.
新经销刘少德