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Articles by 新经销刘少德
Browse 61 New Distribution articles by 新经销刘少德.
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Falling Behind? Time to Change Your Circle!
As technology advances, traditional FMCG distribution is undergoing dramatic changes, with new channels and business models emerging. Distributors must decide whether to chase trends or focus on fundamentals, but many are realizing they are being left behind. The article urges traditional players to break out of their old circles and embrace new ones to stay competitive.
新经销刘少德Anniversary GMV Exceeds 800 Million, Shihui Tuan Accelerates Order Fulfillment Amid High Growth
During its third anniversary celebration on May 20, Shihui Tuan's overall GMV surpassed 800 million yuan, with fresh produce orders reaching 33 million and accounting for 50% of sales. Compared to the same period last year, GMV alone grew by over 400%, showcasing remarkable growth. Additionally, the number of merchants on the platform increased by 110% year-on-year, with merchants selling over one million yuan surging by 251%.
新经销刘少德Retail Link Enters Community Group Buying: Can Alibaba Win the Same-City Retail War?
Alibaba's Retail Link has officially entered community group buying, leveraging its extensive network of small stores and partner teams. This move aims to counter competition in lower-tier markets and enhance store traffic, but faces challenges in fresh supply chain, team expertise, and a crowded market.
新经销刘少德The Decline of Wholesale Markets?
1. What is the value of wholesale markets? 2. What are some well-known wholesale markets nationwide? 3. Why will wholesale markets continue to exist in the long term? The outbreak of COVID-19 in Beijing brought Xinfadi into the spotlight and drew attention to wholesale markets. In an era where e-commerce has permeated every corner of life, the idea of 'no middlemen to take a cut' has become prevalent. So why do wholesale markets, as 'middlemen,' still exist? What is their value and significance? In the FMCG sector...
新经销刘少德Retail Link Unveils 'A New Way of Life for a Million Small Stores': One-Click Access to Alibaba's Economy
On April 28, Lin Xiaohai, Vice President of Alibaba Group and General Manager of Retail Link, officially announced a digital assistance plan for six million small stores. He also shared his thoughts on small store businesses, Alibaba Retail Link's support for small stores during the pandemic, and the core advantages of empowering six million retail small stores. As an industry media, New Distribution had the privilege of participating in the press conference; the following content is organized based on the on-site proceedings.
新经销刘少德Home Delivery E-commerce is a Good Medicine, But It Can't Save Most FMCG Companies!
1. What are the categories of home delivery e-commerce? 2. What are the differences between different types of home delivery platforms? 3. How to choose the right home delivery platform for cooperation? Affected by the epidemic, many traditional retail and catering stores have closed, and goods cannot be delivered to terminals due to traffic issues, causing the Spring Festival sales season to suffer a setback. Many FMCG companies have launched self-rescue measures, such as Yili...
新经销刘少德Empowering Enterprise Growth with Digital Wings: What Kind of B2B Platform Do Brand Owners Really Need?
The development of information technology has brought increasing challenges to the distribution channels of traditional FMCG products. On one hand, changes in information dissemination have diversified consumer access to information, leading to more personalized consumption demands. On the other hand, the emergence of e-commerce, B2B, O2O, and other new shopping methods has weakened the traditional channel-centric mindset, making it difficult to reach all consumers through centralized channels. How should FMCG companies respond to these market changes and leverage new channels like B2B to drive new business growth?
新经销刘少德Joining Hands with 7-11 to Expand into Henan Terminal Retail, but Can Sanquan Really Succeed?
On December 18, Sanquan Food's wholly-owned subsidiary Henan Sanyi Convenience Store Chain Co., Ltd. signed a cooperation agreement with Seven-Eleven (China) Investment Co., Ltd., obtaining the exclusive franchise rights for 7-11 convenience stores in Henan Province. This move raises questions about why 7-11 chose Sanquan as a partner, the impact on Henan's retail landscape, and whether Sanquan, a frozen food company, can successfully operate a retail chain.
新经销刘少德They Say Community Group Buying Isn't Profitable, How Did She Achieve Tens of Millions in Revenue Through It?
This article explores whether community group buying is a good business, how small entrepreneurs can avoid pitfalls in the increasingly competitive market, and future opportunities. It tells the story of Ding Mengqi, founder of Xiangtuan, who failed twice before finding success with a self-operated warehouse and drop-shipping model, achieving annual GMV of over 30 million yuan.
新经销刘少德Community Group Buying Officially Enters the Era of Three Kingdoms: Should Brands Follow or Not?
After a year of brutal growth, community group buying has settled into a competitive landscape dominated by a few major players. This article analyzes the current competitive dynamics, whether there are still opportunities for new entrants, and whether brands should partner with these platforms.
新经销刘少德It's Not That Community Group Buying Doesn't Work, But That a Large Number of Platforms Got It Wrong from the Start!
Community group buying is in a dilemma: while some platforms secure funding and expand, others face closures and consolidation. The key issue is that relying solely on fresh produce for profitability is unsustainable, and the future lies in evolving into regional community service platforms that offer a broader range of products and services.
新经销刘少德Heavy Investment in Shihui Tuan! Is Alibaba's Social E-commerce Ambition Still Alive?
Alibaba has reportedly made a significant investment in community group-buying platform Shihui Tuan, marking its latest move in social e-commerce. The deal, which insiders say was finalized around May, reflects Alibaba's strategic push into community-based retail as it seeks to counter Tencent's growing influence in the sector.
新经销刘少德Carrefour 'Marries Down' to Suning: New Variables in the Retail Landscape?
On June 23, Suning.com announced that its wholly-owned subsidiary Suning International plans to acquire 80% of Carrefour China for 4.8 billion yuan. The deal will make Suning the controlling shareholder, enhancing its omnichannel and FMCG competitiveness, while Carrefour Group's stake drops to 20%.
新经销刘少德The Perils and Opportunities of Community Group Buying
Community group buying has entered a deep-water zone, and the window for entrepreneurs is closing fast. As national platforms expand rapidly, issues of pricing, food safety, and scalability have become Damocles' swords hanging over the industry. This article explores whether regional platforms still have a chance, whether startups should follow price wars, and what pitfalls to avoid.
新经销刘少德The 'Either-Or' Dilemma Returns: Alibaba and Pinduoduo in Direct Confrontation, Where Should Brand Owners Turn?
As the challenger becomes the leader, how should it face new challengers? This is an eternal question. In the struggle between Alibaba and Pinduoduo, their upstream and downstream partners are inevitably drawn into the battlefield. With the approach of the 618 mid-year sales event, the 'either-or' (exclusive dealing) conflict intensifies. Many brands hoped to benefit from Pinduoduo's rise and experience the dividends of channel sinking, but the 'either-or' events have dashed these hopes, especially for top merchants and brands with their own traffic.
新经销刘少德Master Kong Parent Ting Hsin Group and FamilyMart at Loggerheads: 15 Years of Partnership Ends in Court
After a 15-year 'honeymoon,' FamilyMart under Ting Hsin's control has become a benchmark in China's convenience store industry. Now, Japan's FamilyMart has filed a lawsuit against Ting Hsin Group, marking another case of 'sharing hardships but not wealth' following brand disputes like Wang Laoji vs. JDB and Red Bull vs. Ange. New Distribution has learned that FamilyMart, one of the three major foreign convenience store brands, has severed ties with its Chinese partner Ting Hsin Group, formally taking the dispute to court over Ting Hsin's failure to disclose financial data and other issues.
新经销刘少德Why Are Wholesale Markets Still Thriving Despite Predictions of Their Demise?
Like traditional mom-and-pop stores, the vast number of secondary distributors currently serve as the 'capillaries' and 'ant armies' accelerating the circulation of FMCG products in China. This article explores why serving small retail stores can be costly, why wholesale markets persist, and the value secondary distributors and wholesale markets bring to the FMCG distribution landscape.
新经销刘少德Refusing Pinduoduo?!
As Taobao and Pinduoduo become embroiled in a 'choose one' battle, this may be the best opportunity for distributors. Pinduoduo's rapid rise offers FMCG brands and distributors a new channel to reach lower-tier markets, but traditional distributors face a choice between transformation and stagnation.
新经销刘少德Matthew Effect in FMCG B2B: Where Is the Way Out for Regional Platforms?
No matter how large the scale, inefficiency is doomed to elimination! Since rapid development began in 2013, the industry once had over 200 FMCG B2B platforms at its peak. According to the latest data from New Distribution, after years of rapid development and survival of the fittest, only over 100 B2B platforms remain. However, even the surviving B2B platforms are not doing well. Alibaba Retail Link stopped market expansion after covering 17 provinces, shifting to deep cultivation of existing coverage areas, while JD New Route has been transferring warehousing and distribution cost pressure by vigorously promoting joint warehouse distribution. Meanwhile, regional B2B platforms have also been exposed to operational crises...
新经销刘少德Are the Store Closures of Hema and Similar New Retail Players Proof That New Retail Is Failing?
From 'running at full speed' to 'running to survive,' Hema Fresh, the model of new retail, is accelerating its pivot. On April 30, Hema Fresh announced it would officially close its Kunshan Xincheng Wuyue Plaza store on May 31, marking the first closure since its rapid nationwide expansion began in 2016. In response, Hema stated, 'In retail, nothing is 100% certain, especially as store scale grows; the good must get better, and the poor must be adjusted in a timely manner to maintain a healthy body.' Clearly, the first closed store in Kunshan is one of those 'poor stores needing timely adjustment.'
新经销刘少德FMCG Workers Have No 996!
The 996 work schedule, originating from a protest by internet workers, has sparked widespread debate. In the FMCG industry, however, workers like shop owner Zhang Jie, salesperson Li Qiang, and distributor Wang Lei operate without such a schedule, facing their own unique pressures and realities.
新经销刘少德Heavyweight: 2018-2019 China FMCG Brand Owners' B2B Cooperation Research Report
After several years of development, brand owners' attitudes towards B2B have generally shifted from rejection to acceptance, and then to proactive embrace. So, what is the actual state of cooperation between brand owners and B2B? What problems have arisen during the cooperation? To address these issues, New Distribution, together with 52 well-known FMCG brand owners nationwide, conducted an in-depth survey on their cooperation with B2B platforms. The surveyed brands cover 10 categories including water and beverages, snacks, hygiene products, alcohol, convenience foods, daily chemicals, dairy products, grain and oil, frozen foods, and seasonings.
新经销刘少德Boundless Meituan: A Retail Dream That Keeps Hitting Walls
Meituan continues to explore the boundaries of its business, but the closure of Xiaoxiang Fresh proves that Meituan still has capability boundaries in certain areas. Core guide: 1. Why did Meituan close its stores in Changzhou and Wuxi? 2. Besides Xiaoxiang Fresh, what other attempts has Meituan made in new retail? 3. Will Meituan's new retail succeed? Recently, New Distribution learned that Meituan's new retail project Xiaoxiang Fresh has closed its stores in Changzhou and Wuxi, Jiangsu, which, together with recent large-scale closures by Hema Fresh, Super Species, and SF Preferred, makes one sigh at the fate of various new retail experiments.
新经销刘少德SF Express's Dream of New Retail Shattered
The failure of SF Best is not an isolated case, offering a glimpse into the starting point and endgame of logistics companies venturing into new retail. Since the concept of new retail was introduced, various enterprises have begun attempts. As a leading logistics company, SF Express is no exception. Recently, media reported that SF Best, dubbed the 'project that cannot fail,' is closing stores on a large scale nationwide. Despite backing from SF Express, a large base of high-net-worth users, and an efficient logistics network, SF Best still cannot escape mass closures...
新经销刘少德