Capital, Earnings & M&A
Who Will Wake Up JD.com?
Over the past two years, JD.com has faced turbulence far exceeding any previous period, driven by macroeconomic factors, external competition, and the hands-on return of founder Liu Qiangdong. His actions have triggered a series of intense and somewhat contradictory organizational adjustments and strategic upgrades: on one hand, JD seeks to regain competitiveness in 'low prices' to make consumers feel 'cheap and good' again; on the other, it must confront enormous internal and external constraints, paying heavy costs in profit decline, management pains, and cultural conflicts.
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