Brand Marketing
Survey of Top 100 Ambient Lactic Acid Bacteria Beverage Brands: Shares, Channels, and Prices Reveal Trends
Since 2013, China's lactic acid bacteria beverage market has seen explosive growth, with the ambient segment becoming a key driver. By 2016, over 100 brands competed in the ambient market, with county-level cities accounting for 52.4% of sales. The market is characterized by regional brands, intense price competition, and channel diversification, with supermarkets holding 40% of sales.
司玉佩、史献芒