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Brand Marketing

Xiaohongshu Still Fails to Conquer Local Life Services

Xiaohongshu, aiming to monetize local life services, has suspended the trial operation of its membership card 'Xiaohongka' starting January 1, 2026, less than 100 days after launch. The official reason cited was insufficient preparation to meet user needs for richness and convenience, reflecting broader challenges in the local life sector.

听筒Tech工作室
E-commerce & Instant Retail

Southeast Asia's Surging Consumer Power Is Becoming the First Stop for Merchants 'Going Global'

In Ho Chi Minh City late at night, Diva, a post-00s international student, scrolls through her phone and quickly buys a cushion foundation during a TikTok Shop livestream. Such young consumers are reshaping Southeast Asia's e-commerce landscape, with a young population, high internet penetration, and consumption patterns similar to China's Gen Z, making the region a prime destination for Chinese merchants seeking growth.

听筒Tech工作室
Consumer & Categories

Will Snack Collection Stores in County Towns Be Eliminated?

Despite some brands still pursuing the '10,000-store' label, whether snack collection stores are a good business remains questionable, especially in the vast lower-tier market. Recently, Beige, who opened a snack collection store in his hometown in Anhui, has closed the store and plans to return to being an employee after a short rest. Beige, a member of a county town, worked at an internet company for years and, after saving some money, noticed the snack collection store business was 'trendy.' After research, he decided to franchise a snack collection store in his hometown. For Beige...

听筒Tech工作室
Consumer & Categories

Why Is Water Placed at the C-position in Cigarette and Alcohol Stores?

Every summer, every retail outlet experiences a 'water war'. As soon as June begins, countless mom-and-pop stores, convenience stores, and even cigarette and alcohol supermarkets put water at the C-position of their shelves. In Hubei, Lv Jie, who runs a cigarette and alcohol supermarket in a lower-tier market, has made selling water a key focus for the coming months.

听筒Tech工作室