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Articles by 秦淮
Browse 43 New Distribution articles by 秦淮.
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The Private Domain Dilemma of FMCG Brands in New Retail
Why should water sellers and tissue paper sellers engage in private domain operations? Many FMCG brands have such doubts, as they traditionally provide products and services through channels or supermarkets. However, with the rise of the new retail concept, many FMCG brands have entered new retail and private domain operations. This article discusses whether it is valuable for FMCG brands to do private domain, and if so, how to proceed. On November 27, Youzan held an event themed 'Meet the Leaders', pushing the topic of new retail to a new climax.
秦淮Can JD Super's So-Called Strongest New Dividend Solve the Pain Points of Millions of Online Merchants?
With Double 11 approaching, JD Super has launched its so-called 'strongest ever' support and incentive measures for new merchants on its open platform, introducing a series of initiatives around cost, efficiency, growth, and experience. But will these measures be more than just a gimmick? Can they truly address the pain points of millions of online merchants? We have analyzed the relevant policies.
秦淮Hankou No.2 Factory Launches New Cherry Series: 'Cherry Juejuezi' Debuts, Igniting Social Buzz and Creating Joy with Young Consumers
Cherries are delicious and visually appealing, and due to their light luxury, high quality, and premium price, 'cherry freedom' once became a hot topic on social media, even trending on Weibo. Recently, Hankou No.2 Factory launched three new cherry-flavored products: Cherry Freedom Tea Sparkling Juice Tea, Hey Dong Cherry Strawberry Jelly Soda, and Cherry Black Forest Cake Charcoal Roasted Milk Tea. As 'cherry freedom' is widely discussed on social platforms, Hankou No.2 Factory's Cherry Juejuezi series makes its debut, sparking new conversations.
秦淮Red Bull Anaji and Yadea Joint Cross-Border Marketing Boosts Distributor Confidence!
Recently, Red Bull Anaji and Yadea launched another major IP co-branded event, "Ride Guanneng to Mars," which officially started at 13:00 on August 28. This is another deep collaboration between Red Bull Anaji and Yadea following the "Guanneng China Tour" brand carnival in July. During the 2-day, 1-night journey, Red Bull Anaji provided energy support to the "Guanneng Exploration Team" composed of 9 outstanding riders. Through this event, Red Bull Anaji built a brand image of efficient energy storage and set a new benchmark for functional beverage brand marketing. In addition, the two industry leaders...
秦淮Annual Sales Exceed 1 Billion, Li Ziqi Brand Celebrates Third Anniversary, Releasing 3 Major Signals!
Li Ziqi brand, from a renowned content creator to a leading new consumer brand, has achieved remarkable growth. In just three years since its establishment, it has surpassed 1 billion yuan in annual sales and is now expanding offline, strengthening brand building, and aiming to become a global FMCG brand for local cuisine.
秦淮JD Daojia Releases 'Instant Consumption Trends Report for Snack Foods': O2O Value Cannot Be Ignored by FMCG Manufacturers
On August 11, JD Daojia released the 'JD Daojia Instant Consumption Trends Report for Snack Foods', the first industry report on the snack food segment in the O2O field. Over the past year or more, driven by the pandemic, many leading brands have increased their O2O investments, but the value of O2O extends far beyond being just a sales channel; it is a comprehensive marketing platform that enables precise market insights and growth.
秦淮On the Eve of the Cheese Market Explosion, a Dark Horse Quietly Lurks: 'Jisdin' Makes Big Moves!
In the current dairy industry, cheese is undoubtedly the hottest subcategory. Recent major events and data show the market's prosperity: Milkground's cheese revenue surged 125% in 2020, Yili's cheese revenue soared 812.56%, and Mengniu acquired a controlling stake in Milkground. Jisdin, a brand born in 2018, has been quietly preparing and is now making a high-profile entry with brand upgrades and strategic partnerships.
秦淮Crossing Cycles: Decoding Blue Moon
On April 20, Chnbrand released the 2021 (11th) China Brand Power Index (C-BPI) report, ranking Blue Moon's laundry detergent and hand soap products first for the 11th consecutive year (2011-2021). On April 22, data from the China General Chamber of Commerce and the China National Commercial Information Center showed Blue Moon's laundry detergent ranked first in comprehensive market share for 12 consecutive years (2009-2020), and its hand soap ranked first for 9 consecutive years (2012-2020).
秦淮When Consumers Change, How Should Baijiu Companies Respond to the 'Fickle' Consumer?
The baijiu market is rapidly evolving, with consumers shifting from drinking to social connection, and digital social circles increasingly influencing purchasing decisions. This article explores how baijiu companies can adapt by building a full online path from reach to communication, conversion, and transaction.
秦淮What is Interest E-commerce: A False Proposition or a New Trend?
On April 8, Douyin E-commerce held its annual ecosystem conference, officially announcing its direction and introducing the concept of 'interest e-commerce' by its president, Kang Zeyu. This concept refers to an e-commerce model based on people's aspirations for a better life, satisfying users' potential shopping interests and enhancing their quality of life. The article explores whether interest e-commerce is a trend, Douyin's advantages in this field, and its value to the market.
秦淮Oral Care Brand 'Shenban' Secures ByteDance Funding: Targeting Gum, Mouthwash Goes FMCG
A widely circulated article once claimed that chewing gum sales declined due to mobile payments eliminating the need for change. Now, mouthwash is emerging as a new challenger in the breath-freshening category. Shenban, an oral care brand founded in 2018, recently completed its A2 round of financing led by ByteDance, following a $10 million A+ round just a month prior. The brand's mouthwash line achieved over 100 million yuan in sales within 80 days of launch, redefining the category as a fast-moving consumer good.
秦淮Community Group Buying Is Here, Distributors Don't Be Afraid!
Scan the QR code in the image to register. Recently, I talked with a distributor named Wang Hua (pseudonym) who supplies to community group buying platforms. I thought he was doing well by catching the trend, but he complained bitterly about being scolded by a 90s buyer and facing fines and freezes. The article advises distributors to stay calm, focus on core competencies like product selection and promotion, and not fear the new model.
秦淮Founded Less Than 2 Years, Daily Dark Chocolate 'Hard Bars' Against Foreign Giants like Dove, Ferrero, Snickers!
If we count the subcategories in the FMCG field that have long been dominated by foreign giants, chocolate and coffee come to mind. This article focuses on chocolate. When you think of chocolate, brands like Dove, Ferrero, Snickers, and Hershey's come to mind. Are there domestic chocolate brands? There are, like Golden Monkey and Le Conte, but they have either been sold off or are struggling in lower-tier markets. Domestic chocolate brands seem to have never stood tall...
秦淮Cainiao Integrates 1,500 Mengniu Distributors, Covering 300 Cities, with Nationwide Unified Inventory!
Consumers order on their phones, and the brand delivers from the same-city distributor's warehouse, achieving half-day delivery. This is the new retail model being piloted by Mengniu and Cainiao Supply Chain. According to New Distribution, starting February 1, Mengniu launched a marketing campaign with Alipay's 'Collect Five Blessings,' where consumers scan the Mengniu logo to collect blessings and get coupons to buy milk. As Mengniu's supply chain service provider, Cainiao activated a customized plan, shipping from over 1,500 core distributors across China to ensure half-day delivery. Currently, the campaign is expected to give away millions of boxes of milk.
秦淮Shihui Tuan Surpasses 15 Million Daily Orders, New Landscape in Community Group Buying Competition
According to the latest news from New Distribution, Shihui Tuan has surpassed 15 million daily orders. This is another major industry event one month after Shihui Tuan secured $196 million in funding led by Alibaba in early December. Meituan Youxuan announced it has reached 20 million daily orders, while Duoduo Maicai's national daily orders stand at 12 million... Xingsheng Youxuan also hit 12 million daily orders in November 2020. Compared to the timeline...
秦淮When the Initial Novelty Fades, How Should New Food and Beverage Brands Sustain Their Business?
As companies review 2020 and plan for 2021, new consumer brands in the food and beverage sector face the challenge of sustaining growth after the initial novelty-driven purchases. The key lies in continuously engaging consumers through brand building and driving repeat purchases, rather than relying solely on new customer acquisition.
秦淮Distributors Reminder: How Should Advertising Be Done?
During recent market visits and exchanges with distributor friends, many distributors conveyed the same message: new brands and new products are increasingly difficult to handle. How to select and promote new products has become a challenge for everyone. There are two key points: first, how to choose the right product in a dazzling market; second, once the product is determined, how to achieve final sell-through in the channel. Frankly, these two issues determine the success of a distributor's business and even affect its future development. Distributors unanimously agree...
秦淮Common Growth Methodology of Innovative Consumer Brands like Zhongxuegao, Wangxiaolu, and Bohe Health
In recent years, innovative consumer brands have emerged rapidly. New Distribution has reported on dozens of such brands over the past two years. Through exchanges with founders, we found that their rise has been riding on the dividends of the era, including rising consumption levels, personalized and diversified demands, and the ubiquity of mobile internet, especially WeChat with 1.2 billion monthly active users, which has become the infrastructure for social life, enabling real-time and convenient connections with users.
秦淮Community Group Buying: Does It Play by the Rules?
There are a thousand Hamlets in a thousand people's eyes. This saying aptly describes the current rise of community group buying. Some say internet giants are 'unfair' for taking away vegetable vendors' business, putting community group buying in the spotlight. This article, however, takes a different angle, discussing community group buying from the perspective of people's livelihoods and labor, and has garnered much praise.
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