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Articles by 王莹
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Wojixian's "Little Green Bottle" at 9.9 Yuan Breaks Through Dairy Market: Retailers Are Grabbing Dairy Companies' Business
Some say 2025 is the first year of retailer private brands. Strictly speaking, this judgment is not accurate. Private brands are not new; Sam's Club, Hema, Aldi, Pangdonglai, and even many regional supermarkets have already tried private brands to varying degrees. But if we say 2025 is the watershed where Chinese retailers' private brands move from 'testing the waters' to 'scale competition,' it might be closer to the truth. More and more retailers are no longer satisfied with making a few low-price substitutes; they are beginning to treat private brands as a product strategy, supply chain strategy...
王莹Beihai Ranch Breaks Away from Genki Forest: Another Exit in Beverage-to-Dairy Crossovers?
In recent years, the Chinese consumer market has seen many attempts by beverage companies to cross into dairy, or vice versa, but most have ended in disappointment. In July this year, the much-anticipated joint venture 'Keniu Le' was dissolved after five years, marking the end of the partnership between Coca-Cola and Mengniu. Half a year later, the same fate befell Genki Forest and its dairy business unit, Beihai Ranch.
王莹Earnings Reports of Listed Dairy Companies Including Yili and Bright Dairy for the First Three Quarters: Over 60% See Performance Decline, Dairy Industry Enters Most Difficult Trough
As the 2025 earnings season concludes, the first three quarters' reports of 19 listed dairy companies show that over 60% experienced year-on-year revenue declines, with profitability narrowing. Only four companies achieved growth in both revenue and net profit: New Hope Dairy, Milkground, Yiming Food, and Knight Dairy. Six companies saw declines in both metrics, including Bright Dairy, Tianrun Dairy, Royal Group, Yantang Dairy, Joyvio Health, and Li Zi Yuan, with Tianrun Dairy suffering a significant loss.
王莹Regional Dairy Companies Carve Up Territory and Accelerate Dominance: Is Yili and Mengniu's Stronghold Unstable?
As China's dairy industry enters a deep structural transformation, the long-standing intense rivalry between leading and regional dairy companies appears to be at a turning point. Regional players, leveraging their strength in low-temperature fresh milk, are collectively besieging the industry giants. In the recently concluded third quarter, Yili's liquid milk (mostly ambient milk), often considered its 'cash cow', saw revenue stagnate at 18.81 billion yuan, a sharp year-on-year decline of about 8.7%, dragging down quarterly revenue by 1.7%. In contrast, regional players like Bright Dairy and New Hope Dairy, which focus on low-temperature milk, saw revenue increases of 1.04% and 4.42% respectively. Sanyuan, a time-honored state-owned enterprise in the Beijing-Tianjin-Hebei region, has made low-temperature milk a key profit driver, holding a dominant 58.3% share of Beijing's low-temperature milk market.
王莹Premium Milk Prices Slashed!
Amid a deep industry adjustment, China's liquid milk market has seen a new wave of price cuts. In early August, Mengniu officially adjusted the price of its premium product, Deluxe Desert Organic Milk, from 118 yuan to 99 yuan per box, a 16% drop. Earlier in May, Telunsu had already cut dealer prices by over 5 yuan per box to boost dealer enthusiasm.
王莹Why Can't the Premium Fresh Milk Track Produce a Super-100-Billion Single Product?
According to Kantar Worldpanel, the average penetration rate of low-temperature milk nationwide was 39% in 2023, while in Shanghai it had already reached 72% by 2020. In high-penetration markets, the trend of upgrading from entry-level pasteurized milk to higher-quality premium milk has begun, and the diversification of milk consumption scenarios is accelerating the replacement of ambient milk by fresh milk.
王莹The Once 'Conventional' Chilled Fresh Milk Is Seeking Change Amidst Intense Competition!
Recently, Xiaoxianyu, under the high-end fresh milk benchmark Shiny Meadow, made a splash with its unique 'green cat' image, capturing attention and winning the MUSE Design Awards for its innovative packaging and brand concept. This raises the question: is the traditionally 'conventional' chilled fresh milk category, known for its cow and pasture imagery and 'freshness' narrative, beginning a glamorous transformation?
王莹