You're Only an Alps Away from the Snooker International Championship

Li Na in tennis, Ding Junhui in snooker, and Liu Xiang in hurdling are three legendary figures in China. Compared to the quiet after the retirement of the tennis and hurdling stars, snooker has been full of excitement.

The Snooker International Championship is currently the highest-level snooker event in China, and globally it is second only to the World Championship, on par with the UK Championship, and surpassing the Wembley Masters. The total prize money is £800,000, with the champion receiving 8,000 ranking points and £125,000.

According to the tournament's format, the top 16 players in the world rankings no longer receive direct entry to the main draw (no more direct entry, privileges removed, but they must all come to delight the audience). This year's championship will be held from October 23 to October 30, and all top 16 players will attend, making it a constellation of stars. Due to the high ranking points and prize money, the championship attracts top players; every snooker player aspires to compete.

Alps' Momentum Marketing

Marketing has three stages: creating momentum, leveraging momentum, and following momentum. The market is chaotic and unpredictable, but the momentum field can be predicted based on rules. Seize the momentum, achieve fame, and gain profit. Since Jianlibao leveraged the 1984 Olympics, Chinese companies have been particularly fond of sports events. 2016 is a big year for world sports: the Rio Olympics attracted countless eyes, and the European Championship created the Portuguese miracle. Sports attract audiences due to intense competition and unpredictability. In contrast, snooker is the gentleman of sports; although there is no physical contact, upsets and suspense abound, and viewership has always been high.

As one of the most famous international snooker events, the International Championship naturally attracts huge investment and attention. After intense competition, Alps Natural Mineral Water made a splash, not only securing the top sponsorship but also exclusively monopolizing the broadcast rights for the event on CCTV5 and LeTV Sports.

As the official designated water and biggest winner of this championship, Alps Natural Mineral Water comes from a distinguished origin; it is a mid-to-high-end water produced and sold under license from ALPS ITALIA S.R.L. Bottled water, functional drinks, children's food, and yogurt are the categories with the most potential and fastest growth in China over the next 3-5 years. Currently, bottled water accounts for 50% of China's soft drink market, with annual sales of 84 million tons. While all FMCG categories decline, bottled water maintains an 8.7% growth rate, with annual sales of around 130 billion yuan.

Alps Beverage Co., Ltd. focuses on natural mineral water and natural health beverages. Its main products include the "Alps" series of natural mineral water, the Italian imported "ALPS" series of natural mineral water, and the "Alps" series of health beverages.

Being responsible for quality means being responsible for health. To this end, Alps spent 3 years searching for high-quality water sources in mainland China and invested 2 years in building a modern production base for Heilongjiang Alps Natural Mineral Water in the Xiaoxing'anling Golden Water Source Belt Protection Zone, introducing advanced production lines and processes from Alps Italy Co., Ltd. to ensure products meet high-quality living needs.

2017 May See a New Landscape in the Water Market

As a veteran in natural mineral water, Alps has focused on cultivating high-end consumers since its inception and is adept at sports marketing. In 2012, it was the designated water for the Golf Elite Invitational and the designated water for Yahang Shenghui VIP; in 2015, it was the designated reception water for the Summer Davos Forum and a partner of the China Golf Association; and in 2016, it invested heavily to become the sole designated drinking water for the Snooker International Championship. These classic cases are all closely tied to sports and elite individuals.

The quality of water determines the quality of life. As living standards rise, people have moved from household water to bottled water and then to premium bottled water. Alps water is priced at 3 yuan at the retail level, a price point widely accepted by consumers. The Alps mountain-shaped bottle and light blue tones highlight the product's mid-to-high-end image, which is also well received. Bottled drinking water took 5 years to upgrade from 1 yuan to 2 yuan, and now we are in the transition from 2 yuan to 3 yuan. It can be said that consumers are fully opening the curtain on the 3-yuan era, and Alps drinking water is simply following this trend.

In brand building and advertising, Alps has invested heavily, creating an overwhelming communication effect.

After securing the sponsorship rights for the Snooker International Championship, Alps partnered with LeTV, the largest sports TV platform, becoming the exclusive partner for LeTV Sports snooker events. At the same time, in traditional media, Alps secured the exclusive broadcast rights for the event on CCTV-5 during the championship, with complete cooperation and advertising during the event. It will be an image of Alps water everywhere, and every participating snooker player will become the best ambassador for Alps water, enhancing its visibility. In new media, Alps also spares no effort in showcasing its image. Throughout the event, the official Weibo and WeChat of the Snooker International Championship will follow the progress, and live streaming platforms will also cooperate for exclusive online live debuts of the stars, which will capture countless eyeballs.

Life is so tiring; why not give yourself a chance? Even if you can't be willful to see how big the world is, at least watch your favorite game and have a bottle of quality water.

Some may ask, why is Alps suddenly so high-profile? Remember, Alps water used to be aloof. Long-term market operations have accumulated considerable strength for Alps; with strength, one is naturally extraordinary. As a company aiming to change the water market landscape in 2017, using such a globally watched event to fire the first shot of its new Long March is undoubtedly significant. Big events, big marketing, lead to big sales.

Currently, Alps water is rapidly completing its strategic plans for the Pearl River Delta and Beijing-Tianjin-Hebei regions, deepening its presence in coastal areas, perfecting its national layout, and working hand-in-hand with distributors for win-win results. In brand building and advertising, Alps will also invest more in more influential events and campaigns for in-depth cooperation and promotion.

When wealth knocks on your door, all you need to do is open it and welcome it. Alps investment hotline: 400-655-7838. WeChat public account: 阿尔卑斯alpenwater微分享. WeChat ID: alpenwater.

Take it, no thanks. The future is here. Distributor friends, let's change the water industry landscape together!

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