As 2021 draws to a close, the beverage industry has seen a surge in consumer investment and financing events, with new developments in tea drinks, sparkling water, sports drinks, and plant-based protein drinks. The arrival of the new beverage era poses a major challenge for beverage companies: how to innovate and develop in the future. Pin Yin Hui will continue to engage in intellectual exchanges with industry leaders to solve current problems and help companies find the most suitable growth path. The beverage industry is now seeking common ground while reserving differences, and young consumers have become a key target for companies! Currently, the 260 million Generation Z consumers have become the focus of major brands. Influenced by the internet, Generation Z has distinct views on the world, life, and self-worth, and their consumption concepts pursue quality, health, and aesthetics. Among them, low-sugar or sugar-free drinks, plant-based beverages, and sparkling water, which are trendier, healthier, higher quality, and more aesthetically pleasing, have become their main consumption categories, and these are also key investment areas for capital! To stand out among numerous brands, beverage brands must not only combine aesthetics and quality but also seize the trend and "get on board" in time. The beverage industry is changing rapidly, and smart companies have already begun their 2022 business layout. Among them, the most unmissable event for beverage companies is the opening ceremony of the 2022 beverage industry: The 106th Chengdu National Sugar and Wine Fair · Drinks SHOW Pin Yin Hui Premium Beverage Theme Exhibition (hereinafter referred to as Drinks SHOW Pin Yin Hui). The 2022 Chengdu Spring Sugar Fair Drinks SHOW Pin Yin Hui, with the theme "New Growth for Beverages", will be held from March 19 to 23 for five days at the Crowne Plaza Chengdu City Center. At that time, it will focus on precise matching between manufacturers and distributors, industrial chain upgrading, industry development trends, beverage innovation, and brand building, to jointly discuss the innovation and development of the new beverage era. The most trending, cutting-edge, and representative beverage brands join hands with Pin Yin Hui The Drinks SHOW Pin Yin Hui conference will be fully upgraded again. The organizing committee will strictly control the quality of exhibitors, select and attract the most trending, cutting-edge, and representative beverage brands to participate, creating a highest quality, largest scale, and highest standard event in the beverage industry, forming a year-opening ceremony that reflects the mainstream and leads the trend! Leading domestic representative brands: Junlebao, Wandashan, Wanglaoji, Wahaha, Dongpeng Special Drink, Chengde Lulu, Coconut Tree, New Hope, Jinmailang, Mengniu Dairy, Joyoung Soy Milk, and other brands. Domestic trend-setting beverage brands: Hankou No.2 Factory, Genki Forest, Lemon Republic, Infinite Spectrum, Haowangshui, Guozishule, Raise One Cow, Ugly Water, Niumaohehei, Celsius, OATLY, Linlong Tea Room, Bainian Guanghe, Xianqi Shizu, and other brands. Domestic fast-growing brands: Hongbaolai, Tianfu Cola, First Coconut, Huayang 1982, Yizhengyuan, Ximeng Dairy, Laoshan Cola, Inner Mongolia Dayao, Guangdong Pukou, Chun'ao, and other brands. Super purchasing groups gather at Pin Yin Hui, with four consecutive days of channel-themed conferences, making the Spring Sugar Fair exciting The 2022 Drinks SHOW Pin Yin Hui is not only a grand event for beverage brands to achieve new growth but also a learning and exchange conference for beverage channel distributors. To create the super year-opening ceremony for the beverage industry in 2022, Drinks SHOW Pin Yin Hui will also hold channel-themed days for four consecutive days from March 19 to 22: Catering Channel Procurement Theme Day, Convenience/Supermarket Chain System Theme Day, E-commerce New Retail Channel Theme Day, and Circulation Channel Theme Day. In just one month, it has attracted over 50 industry associations and organizations, 100+ retail chains, 150+ e-commerce platforms, and 10,000+ precise channel distributors to register for participation! 「Catering Channel Procurement Theme Day」 On March 19, 10+ catering associations (Sichuan Hotpot Association, Beijing Catering Association, Xuzhou Restaurant Association, Zhejiang Catering Industry Association, Chongqing Hotpot Association, Sanhe Catering Chamber of Commerce, Harbin Restaurant Cooking Association, Ningbo Family Banquet Catering Industry Association) and 1000+ specially invited catering channel distributors. 「Convenience/Supermarket Chain System Theme Day」 On March 20, Hongqi Chain, Carrefour, Yonghui Superstores, Wudongfeng, Bianlifeng, FamilyMart, Lawson, 7-Eleven, Walmart, Lin Linjia, and other specially invited 100+ convenience store/supermarket retail chain enterprises. 「E-commerce New Retail Channel Theme Day」 On March 21, Taobao, Tmall, JD.com, Pinduoduo, Alibaba, Meituan, Jianjiao Yanxuan/Quanjutao, Watuan, Xiaomianao, Mamatuang, Routuan, Weizhegou, Maimaituan, Yiqituan, Mihai Yanxuan, Tuantuan Go, Tuanbaopin, Wukong Zhanggui, Jingxiang Shenghuo, Jiandan Gou, Laobing Tuan, Brand Weitao, Meimei Youxuan, and other 500+ community group buying channels. 「Circulation Channel Theme Day」 On March 22, 60,000+ distributors from 32 provinces, municipalities, and autonomous regions across the country, including Shandong, Shanxi, Henan, Hebei, Shanxi, Guizhou, Guangdong, Anhui, Fujian, Zhejiang, Inner Mongolia, Ningxia, Tianjin, and Chongqing, will come in droves. 20+ industry forums, with industry leaders and gurus gathering to discuss the innovation and development of the new beverage era Drinks SHOW Pin Yin Hui is not just an exhibition but also a grand event for learning and exchange among beverage industry professionals. During the exhibition, Drinks SHOW Pin Yin Hui will present 20+ themed forums: Drinks SHOW Beverage Innovation Forum, Beverage Channel Matching Conference, Innovative Beverage TOP100 Release Conference, FMCG Distributor Innovation and Development Forum, Big Data New Product Iteration Forum, and other industry forums. We will help beverage companies achieve rapid new growth through content on product R&D, product packaging, brand marketing, and channel integration! Achieve brand growth from 1 to 10, avoid detours in brand positioning and development, and make recruitment and market expansion more precise. In addition, we can also customize customer appreciation parties, product selection meetings, investment promotion meetings, and media briefings on a one-on-one basis according to enterprise needs. *Previous Drinks SHOW Pin Yin Hui site At the same time, Pin Yin Hui will also plan a series of surprise themed activities, gathering 100,000+ visitors for in-depth experience and topic dissemination... T-stage shows, beverage displays, themed days, new product launches, and other forms of play. At that time, 100+ industry leaders covering e-commerce, social media, technology, fashion, big data, and other fields will join everyone to discuss the innovation and development of the new beverage era. Pin Yin Hui Premium Beverage Theme Exhibition at Crowne Plaza Chengdu City Center Premium Leisure Food Theme Exhibition at Ruicheng Celebrity Hotel Convention Center - Beverage Hall/Food Hall/Alcohol Hall Are you "watching" me?