In the context of the overall slowdown in China's FMCG market, Uni-President China Holdings Ltd. (hereinafter referred to as 'Uni-President China') delivered an impressive performance against the trend. According to the financial report for the first half of 2025, the company achieved operating revenue of RMB 17.087 billion, a year-on-year increase of 10.6%; net profit reached RMB 1.287 billion, a substantial year-on-year increase of 33.2%, hitting a record high for the same period. Behind this impressive report is the result of Uni-President China's continuous deep cultivation over the years. By analyzing the specific performance of each business segment, we can clearly see that this food and beverage company is opening up new growth space in the existing market through differentiated competitive strategies. Product Innovation: Continuous Innovation and Optimization In the instant noodle business segment, the 'Tang Daren' brand achieved steady growth in overall revenue in the first half of 2025. For 17 years, this brand has focused on the premium soup noodle segment, elevating the quality of instant noodle soup bases to new heights through continuous R&D and process improvements. The newly launched 'Mini Cup' series in 2025 not only precisely meets consumers' needs for small cravings and hunger scenarios but also achieves breakthrough innovation in product form. In addition to 'Tang Daren', 'Qie Huang' continues to explore tomato delicacies, using 'approximately one sun-ripened tomato' as the seasoning standard. With product strength as the core, the company continuously manages key process controls and manages the 'three properties' of products (stability, continuity, and consistency), providing consumers with a safe, convenient, and reassuring product experience. The technological upgrade in the beverage business is equally noteworthy. 'Uni-President Double-Extracted Lemon Tea' adheres to the process standard of 'double tea base, extracted for a full 7 minutes'; 'CITEA Milk Tea' uses a 12-minute slow-brewing process, organically combining traditional tea brewing techniques with modern dairy technology. These refinements in craftsmanship reflect Uni-President China's deep accumulation in product R&D. In terms of health-oriented product layout, 'Uni-President Green Tea' launched a new sugar-free product 'Chunfu Roasted Tea', forming a product portfolio with the original 'Chunfu Green Tea'; 'Assam Milk Tea' newly launched a jasmine milk green tea series featuring the concept of 'low sugar and light', which quickly became a new growth point after launch. These product innovations are not simple formula adjustments but systematic upgrades from raw material selection to production processes. Scenario Marketing: Multi-Channel and Multi-Scenario to Meet Diverse Consumer Needs If product innovation is Uni-President China's hard power, then precise scenario marketing is the concentrated embodiment of its soft power. In the first half of 2025, the company achieved a deep binding of brand value and consumption scenarios through scenario-based marketing. The 'Uni-President Green Tea' public welfare activity 'Adding Polyphenols for Delivery Riders' aimed at summer high-temperature scenarios has been ongoing for six years, conveying care for outdoor workers with bottles of cold drinks, fulfilling social responsibility while strengthening brand warmth; the 'Assam Milk Tea' marketing campaign 'New Year Smooth Home' created around the Spring Festival reunion scenario has formed a brand IP, closely linking the product with festive emotions; 'Uni-President Iced Black Tea' seized the graduation season opportunity and cooperated with Bilibili to hold the 'Forever 22!' graduation concert, awakening emotional resonance among young people with youthful memories. These marketing activities naturally integrate the brand into consumers' life scenarios. In the instant noodle business, the 'Laotan Grandpa' IP reshapes consumer trust through short videos of production processes; the 'Green Plum and Bamboo Horse Bottle' design incorporates intangible cultural heritage elements, turning Uni-President Green Plum Green Tea into a cultural consumption symbol. The cultural innovation in the beverage business is even more groundbreaking: Uni-President Iced Black Tea collaborated with Bilibili's graduation concert, using the brand proposition 'Youth Without Limits' to evoke emotional resonance; CITEA Milk Tea cooperated with intangible cultural heritage masters, conveying the cultural connotation of new Chinese-style tea drinks through the 'slow-brewing process'. Uni-President China intensively cultivates and expands market channels, covering multiple consumption scenarios. In addition to traditional immediate consumption scenarios, it continues to develop scenarios such as dining, family, gifting, and group buying. Conclusion: Currently, the FMCG industry as a whole has entered a stage of stock competition. Through continuous product innovation and precise marketing insights, Uni-President China has successfully explored a path of high-quality growth. This interim report not only records the company's operating results over the past six months but also indicates the future development direction of China's FMCG industry—from scale expansion to value creation, from meeting needs to leading needs.