△Add friend and note "inspection" to register Marketing personnel constitute a vast force in the FMCG industry, and the backbone of this force consists of "veterans" with years of experience. These veterans, facing the rapidly changing industry landscape, feel increasing pressure and are filled with confusion about the future. This is specifically manifested in six aspects:
Difficulty in Maintaining Performance Nowadays, due to the rapid changes in the market environment, the methods used to deal with "small accounts" are no longer effective. Traditional marketing models have gradually declined, while new marketing models have not yet taken shape. During this transitional period, it is very difficult for traditional marketing personnel to maintain existing sales performance. This is because the knowledge structure, way of thinking, and technical skills that traditional marketing personnel possess are all built around traditional marketing models. These inherent ways of thinking and skills not only fail to bring performance gains but also become a major obstacle to career development.
Difficulty in Transformation Employee transformation is a systematic project. If the enterprise does not transform, it is very difficult for employees to succeed in transforming on their own. This is because transformation involves various factors such as corporate strategy, marketing models, product solutions, technical services, and support systems, which cannot be resolved by individual employees alone. Therefore, without enterprise transformation, individual employee transformation basically ends in failure.
Difficulty in Changing Careers Many marketing personnel, seeing the increasing difficulties in the FMCG industry, consider changing careers. As the saying goes, "different trades are as different as mountains." Entering an unfamiliar field means starting from scratch, requiring adaptation to a new industry, and the challenges and difficulties are imaginable. Starting a new career is difficult, persisting is difficult, and environmental maladjustment leads to frequent job-hopping or career changes, but ultimately most return to the FMCG field.
Difficulty in Entrepreneurship Personal entrepreneurship requires not only tangible resources such as capital and team but also intangible resources like connections, management skills, and business models. Capital and team are already a huge pressure for ordinary people, while intangible assets such as connections, management, and business models are even more of a shortcoming. Moreover, entrepreneurship has long passed the stage where mere effort brings good "luck," so it is very difficult for ordinary people to start a business.
Difficulty in Balancing Family and Work Traditional FMCG enterprises, to encourage marketing personnel to focus on business, typically assign market territories far from their residences. Therefore, it is common for marketing personnel to return home only once a month or even once every two months. Most marketing personnel are in the stage of "supporting the elderly and raising the young," spending most of their time away from home for survival, unable to balance work and family, and they suffer in silence.
Difficulty in Career Development The majority of enterprises in the FMCG industry are small in scale, and the upward development space for marketing personnel is limited. Except for a very few with outstanding performance who can move into management positions, most others basically remain in frontline sales roles with few other development opportunities. Additionally, some small and medium-sized enterprises tend to favor family-style management; when a management position occasionally opens up, they choose to appoint relatives. Even worse, a considerable number of enterprises provide almost no training or learning opportunities for marketing personnel, leaving them to fend for themselves.
The 10th B-end E-commerce Inspection -- "From Products to Scenes" Event Dates: December 10-13 Event Locations: Wuhu, Nanjing, Changsha Event Schedule:
Morning of December 10: Visit Three Squirrels Headquarters + Snack Store
Afternoon of December 10: Visit Nanjing Squirrel Small Store
Evening of December 10: Visit Nanjing Master Gao Beer Workshop
All day December 11: Nanjing-Changsha, or free arrangement
Morning of December 12: Community Group Buying Exchange Salon
Afternoon of December 12: Koala Selection Hero League Launch Event
Evening of December 12 to early morning of December 13: On-site visit to Koala Selection Logistics Center -- This time period is the peak sorting period in the warehouse, allowing direct observation and learning of the backend operation process of community group buying e-commerce Interested distributor friends are welcome to join us for understanding and on-site inspection: Organization Format
- Expert Exchange Salon
- Company Visit
- On-site Explanation
- One-on-one Communication
- Actual Market Case Visit Friends who want to participate If you are interested in the content of a specific day, you can register separately Long press this QR code or click "Read Original" to register with one click! Add friend and note your intention -END-